After several record setting years, 2023 saw shifts to the freight market. How did the 2023 freight market affect shipper and carrier businesses? Did other businesses have the same struggles as yours? Are they expecting to face similar difficulties in 2024? How are their partner relationships? 

Trinity Logistics wanted to get answers to these questions for you, so we asked a random sample of our shipper and carrier relationships to gauge the effect 2023 had on their business and what their expectations for 2024 in our first Freight Market Survey. Here’s what we found out:

2023 SHipper & Carrier Data: Freight Market Survey Results

Past Challenges – Same, But Different

Considering the recent turndown of demand and the freight market, it’s not a big surprise that money was the biggest issue for shippers and carriers alike. Shippers answered that transportation costs were their biggest challenge in 2023, with supply chain delays/disruption and capacity not far behind. Low rates and increasing operating costs were the main challenges facing carriers. 

Business Impact – Could Have Been Better

Even with the change in consumer demand trending downwards throughout 2023, most shippers answered that their year was good overall. Carriers on the other hand seemed to face a rougher year in business with over half of them stating their year could have been better or was poor. 

A LOOK INTO 2024

Future Challenges – Money Problems

2024 isn’t looking much different in terms of challenges compared to 2023. Shippers look to have the same financial challenges as they did in 2023 with transportation costs, supply chain delays/disruption, and decreased demand being the top concerns selected. Carriers are still concerned about low rates, operating costs, and low freight volumes hurting their businesses. 

Hot Trends

Even though transportation costs are shippers’ strongest concerns in their previous answers, it seems the increased amount of supply chain disruptions and delays we’ve all experienced in these recent years have hit a nerve, with the majority answering that supply chain resilience is the trend their business is most interested in. Cybersecurity also looks to be a growing interest.

Carriers on the other hand, interestingly enough, look to the recent trend of Artificial Intelligence (AI). Also, as noted in the comment boxes of our “Other” option, increased rates and better fuel prices were trends they’d like to see in 2024. 

Load Volumes & Capacity – Slightly Positive Outlook

Overall, shippers are slightly more optimistic for 2024, thinking it won’t bring any change or the change it brings will be positive. Most think load volumes will stay the same or there will be a little more in freight volumes this year. As for truck capacity, they think it will be the same as 2023 or slightly tighter. 

Carriers also think 2024 will bring more freight volumes and that capacity will likely stay the same or get tighten slightly versus 2023.  

Spot or Contract?

Year-over-year, shippers aren’t looking to change much in terms of which market they turn to. Most look to continue to put most of their freight on the spot market.

For carriers, there looks to be some change anticipated. In 2023, most carriers ran spot market freight but in 2024, over half of them look to haul contracted freight. 

Do Shippers Have a TMS?

It’s 2024, so you’d think most shippers would have a transportation management system (TMS), and no surprise, they do. For those that don’t and answered, it seems they did not have a good experience with one in the past or don’t know enough about them. 

Brokers Are the Way to Go

When asked how they like to move their shipments, most shippers use a mix of carriers and third-party logistics providers (3PLs) or just 3PLs. A few do use their own trucks. For those that do outsource to 3PLs, they usually just stick to one provider.

Shippers most often look to a 3PL for help with their everyday shipments, for transportation management, visibility, and access to their capacity. The main reason shippers choose not to work a 3PL for their logistics? They don’t like the risk. 

Transportation Modes – Staying Consistent

Overall, shippers aren’t looking to change what transportation modes they use for their shipments. Truckload and less-than-truckload (LTL) are the primary modes they like to use, with a little diversification sprinkled in.

Exceptional Service Stands the Test of Time

When it comes to their logistics partners, shippers find the most value in receiving exceptional service, with costs coming in as a close second. 

Most Wanted: Long Mileage, Flatbed Shipments

When it comes to mileage, most carrier companies tend to run long-hauls or a mix of short and long shipments. Flatbed hauls are the type of shipments most carriers like to haul with dry van coming in as a close second. 

Load Boards are the Way

With 74 percent selecting this option, load boards are the norm for carriers to find available shipments. Sometimes they use their shipper relationships, and occasionally they make use of a 3PL. 

3PLs – Expanding a Carrier’s Reach

Carriers most often look to a 3PL for help with gaining access to available shipments that they wouldn’t have otherwise. Covering backhauls are another big reason carriers reach out to a 3PL. 

For those that choose to not work with a 3PL, it’s often because of money; rates not being high enough. Surprisingly in the comments, many are not familiar with what a 3PL or freight broker is as well.  

When it comes to measuring value in their 3PL partners, most carriers want good rates and great communication.

Fraud Concerns Growing

Fraud and scams have been growing in the industry, so we wanted to know what carriers think about it. Carriers are most worried about double and triple brokering affecting their businesses compared to concerns of identity theft or cargo theft. 

Building relationships in business is the number one way a freight agent can succeed.

Relationships are the key to success as a freight agent. You may think this concept is nothing new, but now COVID has changed the way we meet people and build those relationships. Gone are the days when you could walk into many companies and catch someone in the hallway or bring them lunch; many offices and buildings aren’t even open to visitors, and the person that you need to speak with works remotely. So, how do you genuinely build relationships to meet your customer’s goals and grow your business and network?

TIPS FOR BUILDING RELATIONSHIPS IN BUSINESS

Genuine Care

This can’t be faked. If you don’t genuinely care about helping someone meet their own needs or goals, there isn’t any other tip that will work. This also means that not every customer may be the right fit for your business, and you are not the right fit for them. That’s okay – because if you don’t genuinely care about the well-being and success of the other person, it just won’t work!

Learn About Your Business Relationship

I love asking new salespeople what it takes to build a relationship in business. I hear things like knowing birthdays, knowing what sports they like, or if they have kids. This is all great information to know, but when a customer is entertaining another broker, knowing their birthday won’t help very much! It’s all surface information.

Learning means knowing how you can help them. Find out other information, like what’s important to their business or what threats there are to their business. What are their company goals and values? What measures do they use to check performance? And most importantly, learn how their business works, from procurement to end user sales. This kind of information will prepare you to be the person they’re looking for when their business needs help.

Offer Help Before They Ask

Don’t you love it when someone goes out of the way to buy you lunch in advance, ultimately solving your unknown problem of figuring out what to have and making it? This same idea works for your customers and goes hand in hand with learning more about your customer. Spend time taking that knowledge to figure out how you can help your customer’s business succeed. By being proactive instead of reactive with your services, you can further strengthen your business relationship and show your commitment to your customer’s success. Solve those problems that they aren’t even thinking about solving yet.

Have Excellent Customer Service

Customer service is a top priority in building relationships in business. Perfecting your interactions with your customers so that they leave floored by your service will not only improve your relationship with that customer but open the door to new ones.

Be An Educational Resource

Learning about your customer’s business is key, but they also rely on you to be the subject matter expert on all things supply chain! You want to be a helpful and educational resource for your customers to rely on.

Keep Up With Your Contacts

You may not have the bandwidth to keep up with all your contacts, but routinely checking in or engaging with them is important. Of course, you don’t always have to call or email. There are many other ways to engage with them, such as commenting on something they shared on LinkedIn or sending them a congratulatory card for a career milestone – every small interaction shows them that you’re keeping them top of mind and making them feel valued.

Go Beyond One Load/One Truck

Learning about a company’s business gives you the opportunity to help their supply chain process. Find out their real needs instead of just serving the load in front of you. How can you partner with them to solve the needs and goals of their business? Is saving on freight costs the most important thing?

Work with them to provide dedicated shipments that can be serviced more efficiently and effectively. If on-time delivery is most important to your customer, then work with motor carriers to make sure that they understand the importance of delivery and become familiar with their freight so that the customer gets exactly what they’re looking for.

Ask for Feedback

Instead of assuming your business relationships are happy, ask for feedback. Having open and transparent communication is the basic factor in building relationships in business. When you take the time to ask your relationships how they feel, you promote a conversation to uncover areas of improvement and further prove your commitment to them.

Don’t Forget Motor Carriers

Having a strong relationship with the motor carriers that you work with is as important as the customer! Motor carriers are the heartbeat of the industry, and can teach us so much about what is happening day in and day out. By building great relationships here, you also gain great insight into their business and they into yours. This makes communication during the load process so much better for everyone.

WE’RE HERE TO HELP YOU WITH BUILDING RELATIONSHIPS IN BUSINESS

Our tagline is People-Centric Freight Solutions® for a good reason. Our culture and services focus on people and building relationships in business. And we’re here to help you succeed. It’s important to us at Trinity to help our freight agents find ways to keep their businesses successful and growing.

Here at Trinity, we understand running your business is hard work, so we have an entire Team to help you. With over 30 years of experience aiding in the success of our freight agents, many of them see a 50 percent increase in their business over a two-year period from joining.

Let us help you do what you do best, building strong relationships with your shipper customers and carriers while receiving world-class support that puts you ahead of the competition.

Spend less time on those back-end tasks and more time learning about the people behind the sale and winning their business.

Are you prepared for your top customer to stop shipping with you?

We recently asked some of our top agents how they keep their businesses moving forward when times are tough. The biggest takeaway was simple but powerful; sales prospecting never ends.

THE SWEET SPOT

All too often we find ourselves in a “sweet spot.” You’ve built your business up with several steady customers and the daily loads come in like clockwork. You’ve worked hard, real hard to get what you have. Life is good and monthly cash flow is strong! It’s very easy to slow down or even stop sales prospecting for new business. I mean, come on, you’re too busy talking with the customers you currently have and booking their loads, right?

WHAT’S YOUR BACKUP PLAN?

Do you ever think about what would happen if your very best customer for whatever reason stopped moving freight with you? 

Are you prepared and do you have a backup plan?  

Many Freight Agents found the first several months of the Covid-19 pandemic a cold reminder of why they should always be sales prospecting for new business. Many very successful Freight Agents lost customers almost immediately due to the disruption in the market. Some Freight Agents’ businesses completely failed. 

Beyond the Covid pandemic, shortages of crucial materials or parts around the world happen from time to time. It can and does happen, many times, without or very little warning. 

Whether you’ve fallen victim to this or wish not to, there are things you can do today to be prepared. Remember, no business is immune to disruption.

NEVER STOP SALES PROSPECTING FOR NEW BUSINESS

Sales prospecting can be one of the most challenging parts of your business, so it’s easy to see why it can sometimes fall on the back burner once you’re comfortable. If you’ve found your sweet spot and slowed down, then start today working on generating new business through sales prospecting. You may say, “I don’t have time.” But, even if you dedicate just one hour a day to finding new business, you are going to come out ahead. 

Freight Agents must have the mindset to always be looking for new business. Without a pipeline of leads, you are not adding business from new customers. There are plenty of opportunities out there and many sales prospecting methods to drum up new business. Here are some tried and true methods that work. The Freight Agents I know that do this in their business are some of the most productive Freight Agents in the industry.

PREDICTING AND DUPLICATING YOUR BUSINESS

What if you could predict the outcome of your daily sales prospecting? Let’s use cold calling as an example. If you keep track of your numbers, you will get better. The key to making sales prospecting work well is knowing your numbers. Knowing your numbers creates predictability within your business. 

For example, can you prospect each day 1 pm – 2 pm and predict what is going to happen? Yes, you can if you track your numbers. But the key to a good business is the ability to duplicate an activity and get the same kind of response.

If you look at the diagram below, you’ll see a Freight Agent’s list of prospects that they have been calling on. In this example, you can see that the Freight Agent is calling on three prospective customers. They have made 35 dials and had 10 conversations with these customers. The result of these numbers has landed them one customer. This Freight Agent knows moving forward that it should take them that number of dials and conversations to land a new customer.

Tracking your numbers is very important because it will tell you the levels of your efficiency.  Set a daily or weekly schedule to spend some time sales prospecting and you will start to build momentum. Your confidence in this will grow, and you will improve, and start adding more customers. Try this for the next 30 days and see what happens. I think you’ll be pleasantly surprised by the direction you are headed! 

ASK FOR REFERRALS

Referrals can be one of your easiest and most powerful sales prospecting techniques. Statistics show that 93 percent of consumers trust recommendations from colleagues, friends, and family. 

Spend some time reaching out to your past and current satisfied customers to ask for referrals, however, make sure you have a good relationship with them. It’s best to reach out to the ones you’ve helped just as much as they’re about to help you. 

A great tip for successfully gaining customer referrals is to get the timing down right. Choosing to reach out for a referral shortly after you’ve impactfully helped a customer with their logistics is ideal as they will be more likely to return the favor with any referrals they may have.

ALWAYS FOLLOW UP

Cold emails or calls that go unanswered or returned can quickly turn into a beneficial conversation if you follow up. Not following up is giving up and greatly decreases your chances of getting a reply. Perhaps when you initially reached out, your prospective customer was busy, forgot about your reach out, or simply didn’t need your services at the time. Following up not only reminds your prospective customer of your available services but broadens your awareness with them. 

In a recent study on sales prospecting, it was found that the most successful cadence based on email replies is six touches throughout three weeks. So unless your prospective customer has asked that you do not call or email them, continue reaching out and try to connect with them. 

ENGAGE IN SOCIAL MEDIA

Everyone uses social media and it’s a great way to find and gain new customers. Statistics show that those who tap in social media for their sales are 40 percent more likely to hit their revenue targets than those who don’t use it. 

There are many ways to use social media to your advantage. First off, you can showcase your expertise. Customers are looking for experts in logistics and supply chain solutions. They want to know who they work with can be a trusted resource for them. Showcase your knowledge by sharing and commenting on relevant industry articles, important freight market news, or any of your company’s high-quality content. Doing so can show potential customers that you know your stuff and can be a reliable source of support for their company. 

And make as many connections on your professional social media accounts as possible. The more connections you have, the more chances for new customers. 

Connect with the customers you close deals with or anyone you know in your industry. Connections with your current customers are a great way to find and gain referrals. Having a mutual connection with your prospects will automatically warm up your outreach and better yet, help spark a conversation with them from the start. 

KEEP YOUR BUSINESS SUCCESSFUL

Continued efforts for sales prospecting is a necessary evil for keeping a successful business. It’s the surest way to generate more business opportunities, close more deals, and keep your revenue incoming. 

If you’re bogged down by back-end tasks and need more time in your day to add in sales prospecting, consider joining Trinity’s Authorized Agent network. Trinity Logistics has over 30 years of experience aiding in the success of our freight agent businesses, with many new freight agents seeing a 50 percent increase over a two-year period from joining. 

Join our Authorized Agent network today and gain more time to generate more revenue. We’ll focus on everything else. 

Oversized shipping can take a lot of work. Since oversized shipments require extra handling and planning, it’s easy to run into some challenges with them. In this blog, we’ll cover the top five challenges that come with oversized shipping and solutions, so you’ll know how to overcome them.  

• Oversized Shipping Challenge 1: Late or Lost Freight 
• Oversized Shipping Challenge 2: Meeting Regulations 
• Oversized Shipping Challenge 3: Finding the Right Carrier and Equipment 
• Oversized Shipping Challenge 4: Safety 
• Oversized Shipping Challenge 5: Lack of Communication Among Partners 

Oversized Shipping Challenge 1: Late or Lost Freight 

The construction and manufacturing industry is one that relies on oversized shipping. This industry has tight schedules to meet to keep their projects moving. This is why professionals, such as construction project managers are responsible for coordinating shipments of equipment or material to and from job sites. When planning, transit and arrival times must be clear and transparent to coordinate labor and proper personnel to be onsite when deliveries arrive.  

Because freight must arrive at the right time and place, it’s important not to fall behind or incur additional labor costs. Project managers also often juggle multiple projects, and without the right processes in place, this can become overwhelming. Too often, project managers receive too late notice on delayed freight causing them to have to push back their project schedule. Additionally, at times shipments somehow don’t reach their delivery location or may arrive at the wrong one.  

Your Solution: Use Logistics Technology for Visibility 

Adopting logistics technology will allow you to easily track all your shipments, no matter how many projects you must manage. There are many logistics technologies options you can choose from for visibility. For example, a Transportation Management System allows you to not only receive tracking notifications, but automatically share them with you external partners. Additionally, you can use outside tracking vendors such as Fourkites or TruckerTools. 

While searching for the right technology for your company’s needs can be daunting, consider working with a third-party logistics provider (3PL), like Trinity. It can be less costly to access the technology you need through them, and you’ll have experts on your side to help you. 

Oversized Shipping Challenge 2: Meeting Regulations 

Drivers hauling any load that exceeds legal limits in weight or size MUS get a permit for the state they are traveling through. If an oversized shipment travels through multiple states, that may mean multiple permits, or else it can result in fines.  

Oversized shipments may also require pilot cars and/or police escorts depending on the characteristics of the load and states they travel through. Both permit and escort regulations vary by state, and depending on what is needed, the processing time could take several hours or days to obtain. As a result, planning shipments and making sure guidelines are adhered to can be both frustrating and time-consuming.  

Solution: Simplify your workload by outsourcing 

Take the weight off your shoulders and let someone else handle the logistics. Outsourcing opens up your schedule so you can focus on what you do best. But, don’t just outsource to anyone. Instead, make sure to choose a logistics provider who understands your freight’s regulations and has experience in doing so.   

Oversized Shipping Challenge 3: Finding the Right Carrier and Equipment 

Besides meeting legal regulations, oversized freight needs the right equipment and carrier to move it, at the right price for your budget. Sometimes that can be tough to find on your own, especially when capacity is tight.  

Solution: Make Use of a 3PL’s Network 

What’s another reason to consider outsourcing? Using a 3PL means you’ll have the advantage of their vast carrier network. A 3PL’s sole service is logistics, so they need relationships with carriers to move freight. A quality 3PL will often have an extensive carrier network with a nationwide presence.  

Oversized Shipping Challenge 4: Safety 

Safety equipment for oversized shipments includes warning signs, flags, and lights to give visibility to other drivers of the oversized load and its edges. Rules and regulations vary again by state. Additionally, there is proper tarping, strapping, and securement of your freight on the truck that is needed. Loose cargo that falls off can cause traffic problems and has the potential to be deadly or hurt someone. Making sure the right materials are used to tie down the freight and make it visible to everyone is important.  

Solution: Make Sure Who You Work with Has Experience 

You don’t want just anyone moving freight: you want the best. Unfortunately, it can take a lot of your tome to find the best carrier to safely move your shipments. 3PL’s have experience working with carriers and have built relationships over time with ones who provide the best service. We properly vet our carriers during the shipment selection so that we can guarantee your freight will arrive at its destination safely.  

Oversized Shipping Challenge 5: Lack of Communication Among Partners 

Too often, there will be lack of communication between shipper, receiver, and carriers. It could be a lack of communication about a needed permit and who has to get it, or about the proper equipment that is needed to unload at the receiver. This can lead to frustrated parties and delays in a project. 

Solution: Gain Help with Managing your Logistics 

A 3PL can be described as the middleman between customer and carrier. We help manage your logistics so jobs run smoothly, and you can focus on other aspects of your business.  

At Trinity, we pride ourselves on proper and extensive communication before, during, and after a shipment. If making use of a TMS, you can choose how extensive you want to integrate the technology with your supply chain, allowing both you and your external partners more visibility and coordination with your shipments. This allows everyone the ability to stay connected and up to date. 

It seems like many of oversized shipping challenges can be solved by selecting to work with a 3PL. of course, you can choose to try to solve them all on your own manually, but why not save the time and consult an expert, like Trinity, for help? We offer you a range of services and technology to make your workload easier. We’ve been in the business forever 40 years and take pride in what we do – solving complex logistics problems for companies like you.  

By: Christine Morris

Staying up-to-speed in leading technology requires time and investments. With all the current and upcoming logistics technology, it can be confusing for shippers to identify what will have the best impact to stay competitive now and in the future. 

HOW LOGISTICS TECHNOLOGY CAN HELP

Businesses today have never been in so much need of change and upgrade with their technology. Their list of challenges to overcome is never-ending. They have retailers demanding more visibility. Then there’s the struggle of finding capacity, managing costs, meeting service requirements, creating a more resilient operation, and more.

There are several current and emerging technologies available to help to address many supply chain problems. There’s a lot to go through, so let’s dive in and see how logistics technology can help.

…WITH CAPACITY

The ability to match a carriers’ network to a shippers’ network is very important. At the end of the day, you still need to match a driver and truck with an available shipment. Available logistics technology can help make that happen, but there still needs to be more adoption of it for it to be more effective.

…..WITH RISK MANAGEMENT

One thing the pandemic taught us is the importance of risk management and resilience. Mitigating your risk comes down to using technology to make better decisions faster by using better data. You must use a network of data to measure yourself against the current market and your peers.

…WITH PRODUCTIVITY AND COST MANAGEMENT

Shippers have an ongoing need to improve productivity and cost management. Technology can help you create win-win opportunities to match loads to available capacity. Or get more committed capacity and good on-time service at a reasonable cost. Logistics technology can help you be more productive while better managing your costs.

…WITH CARRIER SELECTION

Carrier selection can be time-intensive. The process of calculating the best combination of rates and lanes for a particular shipment can be lengthy. Logistics technology automates the carrier selection process, reducing your time spent. It allows you to select the best carrier for every shipment in real-time based on the cost and service level. Technology also helps with carrier vetting through digital applications and API feeds. 

…WITH SHIPPING UPDATES IN REAL-TIME

Most customers and shippers now expect real-time tracking. Technology allows shipment data like tracking and more to your customer in real-time using methods like APIs or geofencing. The days of frustrating phone calls to chase down freight locations are now history.

…WITH IMPROVED ROUTING

Load planning and driver routing can impact your logistics costs. Companies that have complicated delivery patterns can’t really be sure their network is optimized no matter how much time and money they use to plan without technology. Technology can do in seconds what it would take a human hours to do and do it accurately every time. This comes as a major benefit when developing routes incorporates several factors, like rates, delivery windows, and more.

…WITH REDUCED PAPERWORK

Logistics has always handled a lot of paperwork and data. For shippers, it can be easy to become bogged down in all the manual processes that they are responsible for. Not to mention, a single error can cause problems up and down the supply chain. Technology allows you to cut down on errors and time, freeing you to concentrate on more productive tasks. It also allows for easier storage, giving quick access to anyone who needs it.

….WITH GREATER TRANSPARENCY

Thanks to technology, the supply chain is more transparent than ever. Your customer’s expectations and needs have increased to include transparency. Logistics technology enables your customers to receive instant answers to their queries and delivery status. This feature has gone from a nice extra into a necessity for you to stay competitive.

…WITH EFFICIENCY AND FASTER PROCESSES

Technology has led the way to supply chains becoming faster and more efficient. Through warehouse and transportation management systems, businesses can quickly pull data, track resources, and reduced stock with real-time reporting. Through full visibility across your supply chain, potential errors, risks, and opportunities are seen, allowing your business greater efficiency.

…WITH COMMUNICATION

Good communication creates improved business. Technology has made this possible by changing the supply chain for the better. The software enables teams to input data that is accessible for all stakeholders. Technology also allows better insight data, allowing your company to better forecast and communicate your requirements. An increase in your communication also allows for a stronger relationship between you and your stakeholders. 

…WITH HAPPIER CUSTOMERS

The ultimate consequence of the benefits outlined above is happier customers. More efficient logistics operations mean that your freight gets out of the warehouse and to your customer faster. Through centralized storage plus real-time tracking removes any uncertainty for your customers. Technology increases transparency and communication between all stakeholders. 

TECHNOLOGY TRENDS TO WATCH

The logistics industry has perhaps the most to gain from new technologies. In recent years, we’ve seen a massive advancement in areas like artificial and augmented intelligence, advanced analytics, and automation. These advancements also bring new expectations, forcing companies to adapt or fall behind. There’s also more pressure coming from customers demanding their products come faster and cheaper than before. 

Here are the top logistics technology trends your company should be keeping an eye on and consider implementing.

ARTIFICIAL AND AUGMENTED INTELLIGENCE

The logistics industry has started using artificial intelligence in their transportation and more. AI has been making a huge difference in logistics through applications like warehouse automation and predictive optimization. According to research, using AI in logistics can increase companies’ gain by more than 50 percent a year. 

There’s also augmented intelligence. Augmented intelligence combines human intelligence with AI automated processes. According to Gartner, augmented intelligence is its way to create $2.9 trillion of business value. This would lead to an increase of $6.2 billion hours of worker productivity globally by the end of this year. Augmented intelligence is expected to be used more to allow businesses to do their jobs quicker while reducing mistakes and allowing for cost savings. 

DIGITAL TWINS

Digital twins may be one of the most exciting logistics technology trends to keep an eye on. As many know, products are never the same as their models. Modeling currently doesn’t consider how parts wear out and need replacing, how fatigue accumulates, or how owners make changes to suit their needs. Digital Twins technology changes this once and for all. 

Digital Twins allows you to engage with the digital model of a physical object like we would with their physical counterparts. The potential uses for this in logistics are vast. Digital Twins could collect product and packaging data to identify potential weaknesses and recurring trends to improve future operations in shipments. Warehouses could use it to create accurate 3D models of their centers, experimenting with the layout or the introduction of new equipment to the impact with no risk. Logistics hubs can create Digital Twins and use those to test out different scenarios to increase efficiency. 

REAL-TIME SUPPLY CHAIN VISIBILITY

Supply chain visibility is no longer an extra benefit for companies to have. It’s now needed and is taking another step forward – becoming real-time. 

Real-time data is more in demand by customers and carriers than ever. New startups are creating technology that promotes a quick response to change by allowing companies to use real-time data. This data can include things like traffic patterns, weather, or road and port conditions. Companies that make use of an integrated supply chain are reporting to be 20 percent more efficient than those without.

IOT SENSOR TECHNOLOGY

You can’t mention visibility without bringing up the Internet of Things (IoT) Sensor technology. By using connected IoT devices on parcels, it allows warehouses to track inventory or shipped freight. Container management that’s powered by IoT can be made easier with real-time monitoring. You’ll see increased fuel efficiency, preventative maintenance, and container operations more proactive versus reactive.

BLOCKCHAIN

Blockchain is an open ledger of transactions distributed among computers in each network. Since everyone has access to the shared blockchain, there is complete transparency. This also makes it impossible for users to hack into. It also makes it easier for different carriers or shippers to share data. Before a company can completely adopt blockchain, there are a few steps required. First, companies need to digitize, standardize, and cleanse their data. Then companies must form an ecosystem of partners to operate in a shared, permissionless blockchain environment.

Blockchain has grown to be a big buzzword as one of the most overhyped logistics technology trends. That’s because it depends on its market development and on the partners using it. Blockchain’s concept has also been difficult for the public to grasp. Despite its strong potential both in and outside of logistics, there’s been a lack of real development. 

Yet, there are some pilot projects and small-scale operations in effect to keep watch of. UPS and Warren Buffet’s BNSF Railway recently joined the Blockchain in Transport Alliance. 

DATA STANDARDS AND ADVANCED ANALYTICS

Data in logistics has always been isolated. Companies store their data in whatever way they deem fit. This leads to a fragmented system, allowing inefficiency, and making it difficult to digitize operations. 

One of the biggest logistics technology trends points out that isolated data will not be an option if you want to keep up with changing times. The Digital Container Shipping Association (DCSA), created in 2019 recently set new data standards in container shipping. Their mission is to create common information technology standards for digitalization and interoperability to make the shipping sector more efficient for both customers and shipping lines. 

Other logistics fields still have work to do to solve data inconsistencies. There are many young startups focused on creating predictive and advanced analytics platforms as a solution. When data becomes standardized and digitized across the industry, all companies will benefit. Logistics data is essential for planning future deliveries and understanding what goods the market needs. 

GROWING NEWCOMERS

New technology isn’t the only one shaping the future of logistics. There are also new business models and industry players. Without a need for a rich asset background, these startups tend to focus on the asset-light parts of the supply chain. Since they have more flexibility, they can offer quicker pricing and quotes. 

An example of this is Uber which launched Uber Freight in the U.S. in 2017, now expanding into Europe and Canada. There’s also Amazon expanding its expertise in warehousing and transportation. They’ve already made plenty of headway with Prime Air, the electric drone service it’s building, to fly up to 15 miles and deliver packages under five pounds, to customers in less than 30 minutes. It’s also recently reported that the company has been importing new Amazon-branded intermodal containers. 

SUSTAINABILITY POWERED BY TECHNOLOGY

Sustainability is a trend across all industries. More people are choosing companies that have an eco-friendly reputation. Companies are investing more in reducing emissions. As a result, ecological technology is beginning to influence logistics. For example, last-mile delivery is very time and energy-consuming. It presents many opportunities for a fresh approach. To lessen its environmental impact, companies leverage technologies like electric vehicles or AI-based software to calculate a route with low emissions.

AUTONOMOUS VEHICLES

Autonomous vehicles are still in the early stages. Even so, it’s a huge, discussed technology. A few short years ago, they were more unreal, but many companies are investing in them. Self-driving trucks could be efficient in operating busy roads to predict and analyze traffic. They could also help ease some of the driver shortage and capacity.

WAREHOUSE ROBOTICS

Warehouse operations have undergone a significant shift recently.

Technology has been progressively integrated and the trend looks to continue. According to the Global Customer Report of 2019, there has been an 18 percent YOY increase in the testing of warehouse robotics. Robotic technology comes in various forms, like wearable technology, driverless vehicles, or multifunctional robots. No matter the form, it can improve the efficiency and speed of warehouse processes. Industry trends focus on the automatization of manual work. The goal is to make routine work cheaper and more comfortable for their business. It’s also used to improve monitoring, receiving, and dispatching products in the warehouse.

CURRENT TECHNOLOGIES YOU SHOULD LOOK INTO

TRANSPORTATION MANAGEMENT SYSTEMS (TMS)

A cloud-based TMS provides you with real-time visibility of your transportation, data insights, dashboards, reporting, and analytics. TMS technology may not be new, but its technology that continues to improve and offer a lot of insight into your logistics. Through real-time data insights, TMS technology can help you reduce risks and spot opportunities for cost savings through efficiencies. In an ARC survey, respondents indicated freight savings of 8 percent through the adoption of a TMS.

ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING

Artificial Intelligence (AI) and Machine Learning (ML) support inventory, demand forecasting, scheduling, and predictive analytics. Tasks that could take people days or weeks are reduced to minutes. Through automation, you can save time and increase efficiencies in your supply chain. The level of automation can be semi-automated, completely automated, or a mix of both. 

SHIPMENT TRACKING SYSTEMS

Years ago, customers would book shipments, receive an estimated delivery date, and then be left waiting. Now software allows customers to access tracking on their shipment 24/7. User experience is enhanced, and time and money are saved. Here at Trinity, we currently use FourKites, MacroPoint, and Trucker Tools for our shipment tracking. 

INTERET OF THINGS (IoT) AND RADIO FREQUENCY IDENTIFICATION (RFID)

Many devices made have built-in WIFI capabilities or sensors. The easy access to WIFI and the internet connects everyone to everything, which is why it’s called the Internet of Things. The adoption of IoT is on the rise. It opens many opportunities in the supply chain, like reducing costs and delays. Sensors can be placed into trucks, cargo ships, trains, on parcels, or more. They can also connect to an alarm system or have a dispatcher that monitors and tracks. One example would be temperature monitoring for temperature-controlled products. IoT isn’t new technology, but it continues to impact and grow in logistics. 

RFID technology is a popular way a company can track inventory. A tag or sensor gets placed on a product, and radio waves are sent out. Data then gets received and processed by the company. RFID tags are like barcodes, but the superior speed of delivered information and data processing is more appealing. 

AUTONOMOUS TRUCKS AND DRONES

Autonomous cars are already a reality with trucks not too far behind. Companies like Embark and Uber have already used autonomous trucks, and Tesla will be releasing their electric truck soon. Even though the trucks are not completely driverless yet, it’s a huge step in this breakthrough technology. As mentioned prior, Amazon will be using electric drones soon through Amazon Prime Air. The drone deliveries are still a few years out, but the idea of an even quicker delivery is appealing.

FIND TECHNOLOGY THAT WORKS FOR YOU

With so much available and upcoming in logistics technology, shippers should partner with experts who can offer customized solutions. Be sure their technology is not only flexible but that they stay on top of technology trends. Adopting technology in your business can provide you with more visibility, connectivity, advanced analytics, and more. Technology can help you enable better collaboration with your stakeholders and offer greater efficiency across your entire supply chain. 

Here at Trinity, we understand technology can make or break your supply chain. This is why we continue to stay ahead of cutting-edge tech and make sure to have the best technology applications available to you. Additionally, by working with Trinity, you’ll not only have the data and applications you need but the experienced tech and logistics professionals ready to serve you.

To find out more about what best-in-class technology applications you gain with Trinity, 

To learn more about Trinity’s TMS and Managed Services through a free supply chain analysis, request a consultation. 

Author: Christine Morris

These days consumers are searching for food items in stores that come from all across the world. To keep products fresh, on shelves, and at peak quality, there needs to be good communication among food and beverage supply chain partners.

Food & Beverage Challenges

Unlike other industries, the food and beverage industry face unique challenges with their shipping, such as;

• Deliveries needed before expiration dates
• items needing temperature-control,
• and items needing extra-careful handling

These are just some obstacles you have to face when shipping food products. These challenges closely connect the food manufacturing industry with logistics and transportation partners.

Shipping temperature-sensitive items? Check our our Temperature Shipping Guide. 

Logistics & Transportation Partners

With freight transportation, communication begins right from the start. Not all freight travels the same, so setting expectations is the best way to get started. Additionally, having a partner who understands the challenges of shipping your products will prove to be beneficial. Due to this, many food and beverage companies choose to outsource their logistics with a third-party logistics company (3PL).

3PLs have experience quickly solving complex freight solutions every day. You can feel relief when working with a 3PL to arrange your freight transportation. 3PLs have a vetted carrier network with experience in transporting food products and many modes to offer you shipping solutions. You can gain the use of their cutting-edge technology to track your freight.

Sometimes you can experience trouble with communication when outsourcing work to a third party. But you can feel confident when choosing to work with Trinity Logistics. You are kept in the know thanks to the communication processes and technology we have in place.

How Trinity Communicates

When you choose Trinity Logistics, you will work with an Account Representative you can trust as your daily point of contact. They quickly communicate your shipping options, the carrier(s) selected, and provide any solutions to problems that may arise throughout your shipment.

You get to choose from several options for tracing on your shipment, including FourKites, MacroPoint, or Trucker Tools. Your Account Representative keeps an open line of communication with access to our portal, emails, or phone calls to give you real-time visibility of your shipment’s whereabouts and estimated delivery time. You are never left in the dark and unsure of where your product is.

Just as a lack of communication can be a problem, in certain cases so can over-communication. Through the use of these applications, we can relieve the calling, emailing, and texting our carriers. This keeps them safe and focused on the goal at hand: delivering your product on time.

Sometimes you need solutions to problems outside of the typical 9-5 workday. No need to worry. You have access to Trinity’s 24/7 Team to accommodate your needs at any time of the day or night.

All Around Communication

If you are looking for an all-around solution to your problem of communication in your supply chain, a transportation management system (TMS) could be your answer. A TMS can help act as a communication hub for all partners in your supply chain. You can gain end-to-end visibility by working in one place, rather than across various sources. Looking to learn more about a TMS and its functions? Download our Guide to Transportation Management Systems.

All relationships need open communication to work well. That is no different for supply chain partners in food and beverage. Each partner in the supply chain should keep in communication as needed to provide full visibility and keep everyone in the loop. This can prevent damaged product, recalls, extra costs, and frustration. You don’t need to worry about communication issues when choosing Trinity Logistics as a partner in your supply chain. We are more than just a 3PL for shipping, but a 3PL for data and communication.

AUTHOR: Christine Griffith