Craft Beer Logistics: Navigate Complexity, Grow Your Business

Beer, a beloved and timeless beverage. It’s a staple in many cultures and continues to be one of the world’s most popular drinks. A growing subset in beer is the craft beer industry, known for its robustness, variety of flavors, and highlighting regional tastes. According to the Brewers Association, in 2022, craft beer sales increased five percent and now account for almost a quarter of the U.S. beer market. While the demand for craft beer grows, the logistics behind its distribution is increasingly complex.

Craft brewery owners often wear many hats and have lots of tasks to hop on. This can include handling their logistics. This includes more than just the shipping of their beer but the many ingredients and equipment that go into making it. From start to finish, these beer supply chains involve numerous stages and stakeholders, including ingredient manufacturers, distributors, and retailers.

Having effective logistics planning and processes is crucial for craft brewers to meet their growing demand and provide great service to their stakeholders. Managing their supply chains can be difficult to do alone, which is why a third-party logistics (3PL) provider can be a valuable resource to growing craft breweries. 

LOGISTICS CHALLENGES FACING THE CRAFT BEER INDUSTRY

Knowing how to legally and efficiently manage their shipping networks is a crucial part of running a successful craft brewery business. There are several challenges craft brewers face such as keeping temperature control throughout transportation, meeting state regulations, and meeting customer demand.   

PERISHABLE INGREDIENTS AND PRODUCTS

The need for temperature control in the logistics of craft beer is paramount to preserve the integrity of any needed ingredients or finished products.

Craft brewers also often experiment with ciders, mead, and other malt beverages with specialized flavors, which can include perishable ingredients like fruit. The shelf life of the raw materials and craft beer brings along the element of urgency, placing even more importance on on-time deliveries. Coordinating these shipments to ensure quality beer adds an additional layer of complexity to the logistics process.

REGULATORY COMPLIANCE

Navigating the web of regulations for shipping beer in logistics can be a considerable challenge. Regulations for shipping alcohol vary from state to state, meaning you’ll need to be compliant based on where you are shipping to and from. Additionally, state laws will often change every few years, making it even more difficult.

Craft brewers must also find carriers with the correct licensing, knowledge, and experience to handle the unique requirements of transporting alcoholic beverages. It’s important to work with a logistics provider that knows all the ins and outs of meeting your product’s requirements and state regulations to prevent costly disruptions due to non-compliance.

MEETING CUSTOMER DEMAND

As craft brewers reach more customers, the more need there is for effective logistics planning. Having to juggle keeping track of supplies, determining the most efficient distribution methods, and preparing for any supply chain disruption can be overwhelming. Having a successful craft brewery goes beyond just brewing great beer, but ensuring it reaches the consumer when and where they want it.

Managing costs is on top of rolling out new beverages can be a significant challenge for craft breweries. Having efficient strategies, such as freight consolidation or finding the most cost-effective mode of transportation, can help keep costs in check. This is where an expert third-party logistics company (3PL) can assist with strategy and technology, like a transportation management system (TMS) for visible reporting.

3PL BENEFITS: BREWING SUCCESS WITH TRINITY LOGISTICS

While there may be difficulties to face in the dynamic world of craft brewing, partnering with a 3PL like Trinity Logistics can alleviate the burden. Here’s why working with us for your craft beer shipping and supply chain is the perfect recipe for success:

Our Only Job is Logistics

Logistics is what we handle day in and day out. When you trust us with your freight, you get more time to focus on what you do best – brewing exceptional beer and growing your business.

Experts in Specialized Shipments

Understanding the nuances of transporting freight with specialized requirements, such as temperature control, is our expertise. Whether it’s raw materials or the final product, we ensure everything arrives in optimal condition.

Regulation Compliance

Our dedicated Team and compliance department work diligently to ensure the necessary regulations are meant to provide you peace of mind and reduced risk.

Tracking and Tracing

We understand transparency is key to your success, so we offer several ways to view and keep track of your freight, no matter the time of day.

Effective Logistics Strategies

Whether you need help with something as simple as finding the most cost-effective mode of transportation to freight consolidation, we can help you find and implement strategies to optimize your supply chain and manage costs. It doesn’t matter if it’s just one or 20 pallets of freight, we can arrange full truckload, less-than-truckload (LTL), expedited, or any other mode you may need. 

Reduced Risk

At Trinity, we meticulously verify all carrier relationships that we work with, not just during the initial setup but for every shipment. We’re also proud to share that less than one percent of all shipments coordinated with Trinity Logistics end up in a claim. If something does happen, we have a Cargo Claims Department at the ready to assist you in navigating any issues.

24/7/365 Support

No matter what happens, we’re ready to support you around the clock. We have a dedicated After-Hours Team to continue the monitoring of your freight and are ready to quickly resolve potential challenges, no matter the time of night, holidays, and every weekend.

Trustworthy Carrier Relationships

We treat and respect our carrier relationships just as much as our shipper ones. We aim to build a strong partnership with each one to help their businesses be successful. Because of that, we’ve built strong and trusted partnerships with those in our carrier network, providing you further confidence that your freight will arrive safely.

Managed Transportation

Whether you solely need a TMS for your transportation management, you’re looking for a fully outsourced solution, or something in between, we can help. We understand companies don’t come one-size-fits-all, and neither should the services you need to optimize your logistics. Our Managed Transportation services cater to businesses of all sizes and needs, capable of growing right alongside your brewing venture.

Partnering with Trinity Logistics offers you more than just transportation services. We’re a trusted, strategic ally that’s invested in seeing your business succeed. Leave the logistics to the seasoned experts, so you can focus on creatively and passionately brewing while we ensure your craft brews reach your consumers right when they want it.