Trinity Logistics, a leading third-party logistics provider (3PL), is thrilled to share that its Technology Team has been recognized as one of the Top 10 Technology Teams by OnConferences. This prestigious award honors organizations that have demonstrated exceptional innovation, technical expertise, and a commitment to delivering leading solutions. 

Trinity’s Technology Team plays a vital role in supporting the company’s operations and delivering exceptional service to its clients. The Team is responsible for developing and implementing cutting-edge technology solutions that enhance efficiency, improve customer service, and drive growth. 

“The Trinity Technology Team continues to deliver innovative solutions driving business outcomes and effectively supporting our Team Members,” said Russ Felker, Chief Technology Officer at Trinity Logistics. “From cybersecurity to integrations to data availability to custom development, they consistently provide exemplary service and support for Team Trinity and its partners.” 

OnConferences is a leading provider of educational conferences and networking opportunities for professionals across many industries. Its Top 10 Technology Teams award is determined through peer and community voting. Voters are instructed to select teams that they have seen make a significant impact on their own organization or within the broader industry, contribute to their professional community through thought leadership, drive innovation, and demonstrate exceptional leadership. 

Trinity’s Technology Team and their dedication to excellence, innovative practices, and leadership have set them apart as a top-performing team. The Team has made remarkable achievements like a full migration to the cloud in only eight months, multiple new customer and vendor integrations, improved and differentiated functionality within Trinity’s custom Transportation Management System (TMS), and increased data availability for Team Members and the company’s Agent partners. These accomplishments helped them stand out from the rest of the submissions, distinguishing them as an outstanding Team.   

Trinity Logistics is committed to investing in purposeful technology and great talent to ensure its respected culture and exceptional service stay at the forefront of its continued success. As the company continues to grow and evolve, this recognition serves as a testament to that ongoing promise. 

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 45 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized as a Top Freight Brokerage by Transport Topics, a Green Supply Chain Partner by Inbound Logistics, and a Top Company for Women to Work for in Transportation by the Women in Trucking Association.

About OnConferences

OnConferences is a leading organization that connects top professionals across various industries, promoting collaboration, innovation, and thought leadership. Through conferences, awards, and networking opportunities, OnConferences provides a platform for executives and organizations to exchange insights, fostering growth and development within their respective fields.  

Trinity Logistics, a leading third-party logistics provider (3PL) offering logistics and supply chain solutions, proudly shares its recognition as a Top Company for Women to Work for in Transportation by the Women in Trucking Association (WIT) for the sixth consecutive year. 

This prestigious honor highlights companies that demonstrate a commitment to gender diversity, inclusivity, and career advancement for women in the transportation industry. Trinity Logistics ranked highly in these areas, and the nomination was validated by an industry-wide vote involving over 31,000 transportation professionals.

“As someone who has spent my career in male-dominated industries and being relatively new to Trinity with just over two years here, I feel an immense sense of pride that Trinity has been recognized for the sixth consecutive year as a Top Company for Women to Work for in Transportation,” said Carlie Crouch, Director of Talent Management at Trinity. “There is a deep sense of understanding and support at Trinity—as mothers, coworkers, and friends. The ability to balance all aspects of my life while feeling seen and heard as a woman is something I truly value. As the Director of Talent Management, I enjoy sharing with future team members the incredible opportunities available at Trinity for women to thrive and succeed. I’m proud to be part of Team Trinity.”

Key features that distinguished Trinity Logistics included its positive and family-friendly culture that supports diversity, competitive pay, quality benefits for employees and their families, ample time off, flexible work arrangements to encourage work-life balance, and extensive professional development opportunities. 

“This achievement reflects our commitment to creating an inclusive environment where every Team Member can thrive,” said Amy Proctor, Senior Vice President of Logistics Solutions at Trinity. “We continue to empower our Team to reach new heights. In my own journey here, I’ve seen firsthand how our culture of collaboration and growth makes a real difference. The opportunities for leadership development, mentorship, and professional growth have shaped my career and allowed me to contribute in meaningful ways. It’s inspiring to see the impact women have across our company and I’m proud to be part of a Team that champions opportunity for all.”

To date, Trinity employs over 400 Team Members across six Regional Service Centers, with more than half of them being women. Notably, 16.7 percent of these women hold management or leadership roles, including the current President, Sarah Ruffcorn, who also serves as co-chair on the Women in Logistics Committee with the Transportation Intermediaries Association (TIA). 

“We’re incredibly honored to receive this award for a 6th year!” said Sarah Ruffcorn, President of Trinity Logistics. “This achievement reflects our amazing Team that continues to live and create a culture in which anyone can thrive. We’re proud of our efforts to continuously offer a supportive environment, ensuring our Team Members have the opportunity to succeed and grow.”

Trinity Logistics thanks WIT for the recognition and wants to congratulate all the companies that made the list.

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 45 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized as a Top Freight Brokerage by Transport Topics, a Green Supply Chain Partner by Inbound Logistics, and holds a bronze sustainability rating by EcoVadis.

Trinity Logistics, a leading third-party logistics provider (3PL), is proud to announce the promotions of two dedicated Team Members, Kimberley Pant and Tracy Mitchell.

Pant, who has been with Trinity Logistics for an impressive 18 years, has been promoted to Director of After Hours Operations. Throughout her tenure, Pant has held various positions, such as Carrier Sales Representative, Senior Account Manager, and Operations Team Lead. 

“I am thrilled and truly honored for this new opportunity,” said Pant. “My path has been marked by a steadfast commitment to operational excellence and I’ve been fortunate to work alongside a talented and dedicated Team. My primary focus in this new role will be enhancing the quality and efficiency of our services during non-business hours. I will continue ensuring that we meet and exceed expectations of our customers and stakeholders. I’m incredibly grateful for the trust that’s been placed in me and am eager to embrace the challenges and responsibilities that come with this new role.” 

Mitchell, who is celebrating nine years at Trinity, has progressed through several roles in the Billing Department, now promoted as the new Director of Accounts Receivable. In this new role, Mitchell aims to develop strategies for fraud prevention, enhance operational efficiencies, and strengthen partnerships with relevant organizations, like the National Association of Credit Management (NACM). 

“I am incredibly honored and excited to step into the role of Director of Accounts Receivable,” said Mitchell. “This promotion is a significant milestone in my career growth, and I’m eager to contribute to the continued success of Trinity. I look forward to being challenged by my new goals and responsibilities, with my primary focus being on developing the Accounts Receivable Team to their fullest potential while elevating Trinity’s brand recognition as an exceptional logistics provider.”  

These promotions highlight Trinity Logistics’s commitment to recognizing and rewarding exceptional talent within the organization. Both Pant and Mitchell bring a wealth of experience and expertise to their new roles and will undoubtedly continue to make significant contributions to the company’s success. 

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 45 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized as a Top Freight Brokerage by Transport Topics and as a Top Company for Women to Work for in Transportation by Women in Trucking.

Trinity Logistics, an exceptional third-party logistics provider (3PL), is pleased to share its recent hirings in vital leadership positions across two of its Regional Service Centers (RSC). 

Scott Swieca, who recently joined Trinity in April as the Arizona RSC Director of Operations, has been promoted to fulfill the role of Vice President. Swieca brings over 20 years of experience in the logistics industry. He has an extensive background working at other non-asset-based 3PLs, as well as with asset-based carrier companies. 

“Stepping into the role of Vice President for the Arizona RSC is an incredible honor,” said Swieca. “I’m excited to work with a talented Team to drive growth and solutions for our shippers and carriers. We’re in growth mode out here in Arizona, and very excited to scale our superior level of service to assist more clients. We’re building our regional brand within Trinity’s core values and aim to deliver exceptional experiences for the Team Members, carriers, shippers, and Agents we work with. I’m very excited to be here and see the growth the Scottsdale, Arizona RSC will bring.” 

In addition, Dan Lewis joins Trinity as the Director of Sales at the Iowa RSC. Lewis has worked in the logistics industry since 2015. He has a deep understanding of 3PLs and has held several sales roles, giving the Iowa office a fresh perspective. 

“I’m happy to join Team Trinity and experience their well-known company culture,” said Lewis. “It was exciting to have found an organization that felt like such a natural fit already. I look forward to working with the Sales Team to help them reach and develop tailored logistics solutions for new clients, while strengthening the current relationships we already have. I’m set with the intention to help this office exceed expectations!” 

Trinity Logistics looks forward to the insight and experience Swieca and Lewis have and bring to the company, as well as their respective offices. 

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 45 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized as a Top Freight Brokerage by Transport Topics and as a Top Company for Women to Work for in Transportation by Women in Trucking.

Trinity Logistics, a leading third-party logistics provider (3PL), is thrilled to announce that President Sarah Ruffcorn has been named the recipient of the prestigious Distinguished Woman in Logistics Award (DWLA) by the Women in Trucking Association (WIT). The announcement took place during the Transportation Intermediaries Association (TIA) Conference held in Phoenix, Arizona, April 10 -13, 2024. 

The DWLA is an annual award that recognizes outstanding women in various logistics fields and underscores their significant contributions to an industry traditionally dominated by men. The winner is chosen by a selection committee comprised of representatives from WIT, Truckstop, and the TIA. Sarah’s win highlights her exceptional leadership and dedication to driving positive change within the logistics sector. 

“I am truly honored to receive this award,” said Ruffcorn. “This recognition is a testament to the incredible Team I am honored to work with, the influential leaders, mentors, and family that have challenged and encouraged me. This is a great reminder of the power of collaboration and empowerment to drive positive change. I hope this award inspires others to pursue their goals and aspirations!”

With over two decades of experience at Trinity Logistics, Ruffcorn’s journey exemplifies her unwavering commitment and expertise. Starting as a dispatcher in Carrier Sales, she progressed through various leadership roles before being appointed President in 2019. Her visionary leadership has been instrumental in shaping Trinity’s success while fostering a culture of innovation and excellence. 

“At my very first meeting with Sarah, I knew she was a special talent,” said Catherine T. Pulos, Executive Vice President and Chief Operations Officer at Wawa, Inc. “Sarah is an expert in the field of logistics and a true servant leader. She is humble, dedicated, and truly cares about the development of her people. She believes in making a difference and her actions certainly prove that.” 

This latest accolade only adds to Ruffcorn’s growing list of achievements. In September 2023, she was a recipient of the 2023 Women in Supply Chain award by Food Logistics and Supply & Demand Chain Executive. Further, her dedication extends beyond Trinity Logistics as she is actively involved in industry advocacy and empowerment initiatives. Ruffcorn serves on the TIA Board of Directors and co-chairs its Women in Logistics Committee, advocating for diversity and inclusion with the logistics landscape. 

“Sarah Ruffcorn is in a leadership class that very few women will occupy and is completely deserving of this prestigious award,” said James T. Kenny, Ph.D., Professor Emeritus of Marketing. “Many organizations have sought Sarah out to serve in leadership positions or speak at their conferences because they see what I’ve seen in Sarah for over twenty years: a woman of impeccable character.” 

Ruffcorn’s recognition by WIT further amplifies the impact women are having on the logistics industry. All of Trinity congratulates Ruffcorn on this esteemed honor and celebrates her continued success.

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 40 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized on Transport Topics’ Top 100 Freight Brokerage List, as a Top 100 3PL by Inbound Logistics, and as a Top Company for Women to Work for in Transportation by Women in Trucking.

Trinity Logistics, a leading logistics solutions provider, has been breaking bread with its customers through a series of exclusive roundtable events. These gatherings offer a unique platform for local customers to engage with Trinity’s Team Members, share insights, and strengthen collaborative relationships.

The first of these engaging events took place August 2023 in Dallas, Texas, at the acclaimed Pappas Bros Steakhouse, creating an inviting atmosphere for meaningful conversations. Following the success in Dallas, Trinity Logistics continued the momentum, hosting its second customer roundtable in November 2023 at the esteemed Steak 48 in Philadelphia. 

The roundtable events go beyond the conventional business setting. Attendees, comprised of Trinity’s Team Members and their shipper relationships, participated in candid discussions about the current state of affairs, challenges faced by the individual companies, and their strategic focus for the future. 

Deb Carrasquillo, a valued shipper relationship from Nichino America, attended the roundtable event in November and shared her thoughts on the unique experience. “The customer roundtable held by Trinity Logistics was a great opportunity to discuss logistical challenges facing businesses in our area outside of our industry. Sharing ideas, resolutions, and challenges amongst our group of supply and logistics professionals was a realization that our particular hurdles are consistent amongst other industries. We all depend on Trinity to assist us in achieving our respective corporate, supply, and customer goals. It was an excellent opportunity to meet and discuss with Trinity executives that we don’t normally interact with.” 

Amanda Lloyd, Director of Sales Operations at Trinity Logistics, expressed the company’s commitment to fostering these connections. “Our customer relationships are at the heart of everything we do. These roundtable events are about more than talking logistics, but building long-lasting, successful business partnerships. We’re thrilled to have these opportunities to connect in person and gain valuable insights to how we can improve our services and solutions offered to shippers.” 

Encouraged by the success of the initial events, Trinity Logistics is excited to host their next customer roundtable in Miami, Florida, scheduled for March. Invited attendees will have the exclusive opportunity to enjoy an evening filled with dining, engaging in conversations with Trinity Logistics Team Members and likewise industry professionals, while having the opportunity to shape the future of their logistics partnerships. 

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 40 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized on Transport Topics’ Top 100 Freight Brokerage List, as a Top 100 3PL by Inbound Logistics, and as a Top Company for Women to Work for in Transportation by Women in Trucking.

Trinity Logistics, a leading nationwide logistics provider, is pleased to announce the recent promotions of two key Team Members, Jake Lafferty and Dylan Banning, to Vice Presidents of their respective Regional Service Centers (RSCs). 

Jake Lafferty, who joined Trinity Logistics in June of 2019, has been promoted to the Vice President of the Texas RSC. In his previous four years of dedicated service as the Director of Sales in Texas, Jake played a pivotal role in driving growth within that Team. His wealth of experience, strategic mindset, and deep understanding of the logistics industry makes him an excellent fit for this elevated leadership position. 

“It’s been an exciting journey over the last four years leading the Texas Sales Team,” said Lafferty. “As I move into my new role, I’m excited to positively impact more people within the company. Trinity has given me and my family so much since I’ve joined. I view this new opportunity as a way to help preserve the culture and opportunities for other Team Members at Trinity, so they may have a similar experience as I did.”

Dylan Banning, a familiar face within the company, is taking on the role of Vice President at Trinity’s Minnesota RSC. Dylan’s journey with Trinity began in 2013 when he joined as an intern. Dylan’s strong dedication and impressive work ethic helped him climb the ranks, serving in various capacities, most recently as Director of Sales at the Delaware RSC, Trinity’s corporate location. Dylan’s proven leadership and commitment to Trinity, along with his familial ties to the Bannings, the original creators and owners of the company prior to 2019, showcases the legacy that still resides within Trinity’s culture today. 

“I feel extremely honored and excited for the opportunity to work with and lead the Minnesota Regional Service Center,” said Banning. “I’m grateful for the five-plus years spent in the Delaware office, where I was surrounded by amazing Team Members and leaders who continuously promoted growth and opened doors to opportunities across the company. I look forward to getting started in Minnesota and can’t wait to see what the Team will accomplish in the future!” 

“Jake has been a standout since his arrival to Trinity Logistics,” said Hayley Dobson, Senior Vice President of Trinity’s Regional Service Centers. “He’s been a major contributor in the development of our sales onboarding and training program, in addition to taking the Texas Team to benchmark performances. As for Dylan, he’s consistently demonstrated exceptional leadership, innovative thinking, and a strong work ethic. He has a proven track record in both operations and sales, as well as a passion for the industry and developing the Team around him. I believe both internal moves will make a positive impact on their respective Teams and the company as a whole.”

Trinity Logistics congratulates Jake and Dylan on their recent promotions. The company looks forward to the growth and success their new roles will bring.  

Interested in working with an organization that is committed to you and your career growth?

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 40 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized on Transport Topics’ Top 100 Freight Brokerage List, as a Top 100 3PL by Inbound Logistics, and as a Top Company for Women to Work for in Transportation by Women in Trucking.

Trinity Logistics, a leading logistics solutions provider, proudly announces the promotion of Michael Cupertino to the position of Director of Operations for the Iowa Regional Service Center (RSC). Cupertino, with a distinguished five-year tenure at Trinity Logistics, has shown unwavering dedication and played a pivotal role in the company’s success.

Starting as a Pricing Analyst, Cupertino quickly distinguished himself through his commitment to continuous improvement, exceptional work ethic, and a drive for excellence. His insights and contributions over the past five years, particularly in his role as a Truckload Pricing Manager, have been instrumental in advancing Trinity’s strategic goals.

In his new role as Director of Operations, Cupertino will bring his wealth of experience and leadership skills to oversee and enhance operational efficiency at the Iowa RSC. The company is eager to witness the positive impact he will undoubtedly have on the Team’s future growth. 

“I could not be more excited about welcoming Michael Cupertino to our Urbandale leadership team,” said Aaron Lansink, Vice President of Trinity’s Iowa RSC. “Michael has spent 5 years with Trinity where he has worked his way up through the ranks, consistently exemplifying the values of this company. I feel very confident that his commitment to continuous improvement, work ethic and drive will ensure our office’s overall success and efficiency looking to the future.”  

“Five years ago, I moved from Wisconsin to Delaware to continue my career at Trinity Logistics,” said Cupertino. “It felt like a risk but it’s more than paid off. With complete support from the organization, I helped build up the Pricing Team. Now I’m ready and excited to take on a new challenge with Trinity, moving back to the Midwest to become Director of Operations for the Iowa Regional Service Center.”

Cupertino’s promotion aligns with Trinity Logistics’s commitment to recognizing and fostering talent within the organization. Trinity is confident that Cupertino will excel in this new position and look forward to the impact he will have on the company’s success.

Interested in working with an organization that is committed to you and your career growth?

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 40 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized on Transport Topics’ Top 100 Freight Brokerage List, as a Top 100 3PL by Inbound Logistics, and as a Top Company for Women to Work for in Transportation by Women in Trucking.

Trinity Logistics, a leading logistics solutions provider, is proud to announce Bree Severn as the winner of the Ivy Sales Forum’s sales competition held in collaboration with Iowa State University. This competition is an integral part of Trinity’s commitment to fostering talent and contributing to the real-world education of future sales professionals. 

Throughout the semester, Trinity Logistics actively participated in shaping the Ivy Sales Forum’s curriculum, ensuring that it provides students with a blend of theoretical knowledge and practical sales experience. The 50 students enrolled in the courses benefited from Trinity’s guidance, gaining insights that will shape their careers in sales. 

The sales competition, a two-part challenge designed to provide hands-on experience, involved students engaging with members of Trinity’s Leadership in simulated scenarios. The first part required students to pitch the value of Trinity Logistics to a hypothetical “shipper” and secure a follow-up meeting. In the second part of the competition, students showcased their negotiation skills to close a deal during the follow-up. Students were judged by Trinity Logistics and Professor Raj Agnihotri.

“It has been such an amazing experience working with Dr. Raj and his students,” said Kelsey Brown, Director of Sales at Trinity Logistics’s Iowa Regional Service Center. “The commitment to excellence and excitement they bring to both the class and competition has helped me see our industry through new eyes again. A top-notch sales program!”

Bree Severn was chosen as the winner of the sales competition for her tenacious sales disposition, warm and genuine approach, as well as overall preparedness. Bree is a junior pursuing a double major in Marketing and Management at Iowa State. Bree was awarded a prestigious trophy by Trinity Logistics to recognize her outstanding achievement and growth. Additionally, she was offered a summer internship with Trinity, however she has plans to study abroad in Greece during her break. 

“I am beyond grateful for this experience with the Ivy Sales Forum and Trinity Logistics,” said Bree. “Through this sales competition, I learned more about the logistics industry, the sales process, and the value of relationship building. I want to thank Kelsey Brown, Raj Agnihotri, the Trinity Logistics Team, and my classmates for pushing me out of my comfort zone and believing in me along the way.”

Trinity Logistics continues to be an active participant in the Ivy Sales Forum, contributing to the development of future business professionals through experiential learning opportunities.

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 40 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized on Transport Topics’ Top 100 Freight Brokerage List, as a Top 100 3PL by Inbound Logistics, and as a Top Company for Women to Work for in Transportation by Women in Trucking.

Trinity Logistics, a leading logistics solutions provider, is proud to share its corporate partnership with Iowa State University and active participation in the Ivy Sales Forum at the Debbie and Jerry Ivy College of Business. This strategic collaboration exemplifies Trinity Logistics’s dedication to fostering talent development and nurturing future professionals. 

The Ivy Sales Forum, a dynamic educational initiative at Iowa State University, brings together students from various majors to engage in a unique and comprehensive sales curriculum, giving students the opportunity to pursue a Professional Sales Certificate. The sales certificate is comprised of seven courses and all required sales classes involve a semester-long experiential sales competition hosted by corporate partners, including Trinity Logistics.

While Trinity Logistics has been a corporate partner of the Ivy Sales Forum for over a year, the company plays an integral role in shaping this semester’s curriculum under the guidance of Professor Raj Agnihotri, ensuring it aligns with the rapidly evolving sales landscape. This involvement highlights Trinity’s commitment to real-world sales education and its willingness to share its industry expertise with the next generation of professionals. 

“The Ivy Sales Forum is an amazing program that Trinity is thrilled to be a part of,” said Carlie Crouch, Director of Talent Management at Trinity Logistics. “Our Leadership Team genuinely enjoys interacting with the students, especially during their cumulative sales competition. We see great value in the real-world experience the students gain, which ultimately gives our Talent Acquisition Team a robust pipeline of potential future Trinity Team Members.”

The courses feature 50 students benefiting from Trinity Logistics’s guidance, shaping their sales careers and offering a unique blend of textbook knowledge and real-life application. 

The sales competition, required for course completion, is a two-part challenge that provides students with hands-on sales experience. The first part entails an initial meeting, where students interact with a hypothetical “shipper”, played by members of Trinity’s Leadership. In this meeting, the students must identify the shipper’s needs and pitch the value of Trinity Logistics, with success earned by securing a follow-up meeting with the shipper. 

The second part involves the students showcasing their pricing and negotiation skills to close a deal in their follow-up meeting. This immersive experience equips students with valuable experience and insights into a sales profession. Upon successful completion of the sales curriculum, students earn a prestigious sales certificate, comparable to a professional degree. 

“We value our relationship with a great organization such as Trinity Logistics,” said Professor Raj Agnihotri. “Their support in providing future business professionals with experiential learning opportunities is much appreciated.” 

The sales competition is currently underway with students having completed part one and currently undergoing part two of the process. The sales competition winners will be judged and determined by members of Trinity Logistics and Professor Agnihotri. Trinity Logistics will recognize those winners who demonstrate excellent sales skills, creativity, and ingenuity with an award in December.  

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 40 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized on Transport Topics’ Top 100 Freight Brokerage List, as a Top 100 3PL by Inbound Logistics, and as a Top Company for Women to Work for in Transportation by Women in Trucking.