Years ago, national brands were the top dogs of the retail world. Buying private label, or store brand products, was looked upon as cheap quality and only bought during hard times. Today, consumer spending has changed, allowing for growth in the private label business. According to the Private Label Manufacturers Association (PLMA), 25 percent of products bought now are private label. This shows a growth of over four percent from 2018. In a 2019 survey ran by PLMA, two-thirds of the respondents said that store brand products bought are just as good, if not better, than the national brand of the same product. With private label products equal to national branded products, and at a cheaper price tag, they are saving the consumer money.

Save Money While Growing

Choosing private label products, on average, saves the consumer about 35 percent off their grocery bill. Additionally, private label products saves the store money as well. Private labels come with lower marketing costs since the retail store only has to promote their brand, instead of many national branded products. They keep the consumers coming back to that one retailer, since they are privately owned by them. With everything now available at the click of a button, private label products keep the consumers dedicated and in house.

As private labels become more popular, retailers are looking for more innovative and unique products to add to their brand. Currently, items on trend are:

• plant-based food items,
• dairy free food items,
• gluten-free food items,
• keto food items,
• CBD items,
• international foods, and
• pet products.

The PLMA Trade Show in Rosemont, IL is the best place for retail companies to look for new items. More than 1,500 companies from over 55 countries were there to exhibit their products November 17-19. Ultimately, the companies exhibiting, and attending were all looking for one thing: growth in their business. With that comes a lot of stressors, and shipping hassles should not be one of those.

How We Can Help You

Trinity Logistics, a Burris Logistics company, has the resources to take that weight off your company’s shoulders when it comes to their shipping and logistics needs. We want to simplify your day to day shipping struggles by providing on time delivery, exceptional service, and relationships, built on a first name basis. We offer many modes of transportation services including, dry and temperature-controlled truckload, less-than-truckload, warehousing, expedited, and intermodal. See what one of our customers, Baumer Foods, has to say about doing business with us:

“Baumer Foods has been working with Trinity Logistics for over 15 years. Throughout the years we have developed a very strong relationship with Trinity.  Hurricane Katrina destroyed Baumer Foods manufacturing plant and offices, Trinity Logistics was a tremendous help in our logistics as we were rebuilding.  Trinity Logistics is a very reliable and trustworthy company.  They always have their customer’s best interest with on time and damage free deliveries.  If a problem arises, they give immediate attention.  Trinity’s customer service representatives give 150%, always going above and beyond.  I would recommend Trinity Logistics to anyone that needs a reliable company to handle their freight.”

-Nikki Cook, Baumer Foods

Trinity exhibited at the PLMA Private Label Trade Show and enjoyed talking with companies in the private label sector about how we can be a resource in their company’s growth. We look forward to exhibiting again next year! Don’t forget to follow us on LinkedIn where you can be kept up-to-date about our presence at upcoming industry trade shows.

AUTHOR: Christine Griffith