In a world so reliant on digital technology, we often expect (and hope) that our software will be stable. Yet even the most reliable technology platforms can falter. Take the recent digital disruption felt by businesses affected by the CrowdStrike global outage for example.

The recent global outage involving CrowdStrike, one of the world’s leading cybersecurity companies, was a stark reminder that no system is entirely immune to disruption. It’s a harsh reality, but one we need to face head-on. Here’s how the recent outage affected businesses and, most importantly, some essential tips to ensure your operations remain resilient. Read on to safeguard your company’s digital future.

Crowdstrike Global Outage Event

On July 19, 2024, CrowdStrike released an update for its Falcon Sensor software. The update caused a significant global IT outage, crashing millions of Windows computers and displaying what you might otherwise know as the “Blue Screen of Death.”

A black man is sitting at a desk with a laptop on it. The laptop is open and shows a blue loading screen while the man has his hands up in frustration.

Around 8.5 million systems worldwide were affected. The outage interrupted businesses of all kinds, including airlines, healthcare, banks, and more. Here are a few examples of the disruption the outage caused.

Airlines

A graphic that reads, "Delta Airlines lost over 500 million in revenue from the Crowdstrike outage." The statistic is attributed to CNN. The text is in white except for "500 million" that is bolded and in teal. The background is black with a teal diagonal slash at the bottom of the image.

At LaGuardia Airport, the outage caused their baggage handling system to fail, causing significant delays and widespread operational disarray. Wait times were extensive, and many passengers missed their flights.

Delta Airlines was the largest airline affected by the outage. The company had to reset over 40,000 servers and manually cancel 5,000 flights, losing over 500 million dollars in revenue.

Healthcare

A graphic that reads, "The estimated financial impact of the Crowdstrike outage on the healthcare sector was around $1/94 billion." The statistic is attributed to CNN. The text is in white except for "$1.94 billion" that is bolded and in teal. The background is black with a teal diagonal slash at the bottom of the image.

Hospitals like the Mayo Clinic, Cleveland Clinic, and Mass General Brigham faced system crashes that affected patient care and administrative functions. Electronic health records went offline, delaying medical procedures and patient admissions. The estimated financial impact on the healthcare sector alone was around $1.94 billion.

Banking

A graphic that reads, "The banking sector's losses from the Crowdstrike outage contributed to the overall global financial damage of 10 billion." The statistic is attributed to Skybox Security. The text is in white except for "10 billion" that is bolded and in teal. The background is black with a teal diagonal slash at the bottom of the image.

Financial institutions like JPMorgan Chase and Bank of America suffered considerable downtime. Transactions, online banking services, and customer support were affected. The inability to process anything led to customer dissatisfaction and financial losses. The estimated impact on the banking sector contributed heavily to the global economic damage totaling at least $10 billion.

Preventing Digital Disruption in Your Business

A graphic that reads, "No system is 100% immune to failures." The text is in white except for "100%" that is bolded and in teal. The background is black with a teal diagonal slash at the bottom of the image.

The CrowdStrike global outage underscored the importance of being prepared for the unexpected. While such events may be rare, businesses should understand that no service is exempt from disruption. But don’t panic. You can use the practices below to reduce any impact should an incident like the CrowdStrike outage ever happen. 

Have a Strong Incident Response Plan

A well-structured Incident Response Plan (IRP) is crucial for navigating outages. For many businesses, the CrowdStrike outage was a wake-up call about the importance of having a detailed IRP. Most organizations now have plans for cyber threats but remain unprepared for a service outage.

Organizations need well-defined and practiced IRPs. An effective IRP ensures faster recovery and coordinated actions during outages.

A proper incident response plan should have the following components:

Without a solid IRP, chaos can arise when essential tools and services go down. Time is so critical in these kinds of situations. Companies that don’t respond to incidents fast often face increased downtime and direct revenue loss.

According to a SANS report, companies without a proper IRP take 54 percent longer to contain incidents that cause downtime. Additionally, a study from Ponemom Institute found that organizations without an effective IRP team experienced 54 percent more downtime compared to those with one.

Having an IRP in place is crucial, but the second most important aspect is testing it often! This ensures that the plan is effective, team members are familiar with their roles, and potential gaps are identified before an actual incident occurs.

A graphic that reads, "The most important part of an incident response plan? Regularly testing it!" The text is in white except for "Regularly testing it!" that is bolded and in teal. The background is black with a teal diagonal slash at the bottom of the image.

Practicing the IRP should be done annually or after a major change to your process. Planning and organization are the only ways to mitigate significant disruption. It’s always best to be prepared for the worst!

Review Your Software Deployment Practices

Deploying new software can be a very complex process, especially when it is dependent on other applications or systems. The CrowdStrike global outage was caused directly by this issue, as it was dependent on the Windows operating system.

Here are some best practices for establishing an effective deployment process.

A graphic image titled, "Software Deployment Best Practices." Below the title is a list of items, reading, "develop a patch management policy, inventory assets, prioritize patches, automate patch deployment, monitor and audit, have a rollback plan, keep a vendor patch schedule, and document everything!" The title is bold and in black. The list of items are in black with a white rectangle around each item. The background is teal.
Develop a Patch Management Policy

Define a comprehensive policy that details the procedure for managing patches, specifying roles, responsibilities, and schedules.

Inventory Assets

Keep an updated inventory of all hardware and software assets that need patching.

Prioritize Patches

Assess and schedule patches based on the severity of vulnerabilities and the importance of the systems they impact.

Before deploying patches to production environments, test them in a controlled setting. This way, you can be sure they won’t cause any issues.

Automate Patch Deployment

Automated tools are excellent for streamlining the patch deployment process. This can reduce the risk of human error and ensure timely updates.

Monitor and Audit

Continuously track the patching process and audit patch deployments to ensure compliance and effectiveness.

Have a Rollback Plan

Have a rollback plan in place. This allows you to revert to a previous state should a patch cause problems.

Keep a Vendor Patch Schedules

Stay informed about each vendor’s patch release schedule to plan and prepare for upcoming updates.

Document Everything

Keep detailed records of all patching activities, including what was patched, when, and by whom.

Assess Your Vendor Relationships

Periodic assessment of third-party vendors is necessary to ensure resilience.  The CrowdStrike outage has prompted many organizations to reconsider their vendors. Businesses should assess vendor relationships to confirm they meet the organization’s risk tolerance and operational needs.

A graphic that reads, "The Crowdstrike global outage has prompted many organizations to reconsider their vendors." The text is in white except for "Crowdstrike global outage" that is bolded and in teal. The background is black with a teal diagonal slash at the bottom of the image.

Scheduling annual assessments can help keep this task from being forgotten. Assessments should include one for vendor risk and a security questionnaire.

Vendor Risk Assessment

This assessment evaluates the potential risks that the vendor may introduce to your organization. This includes understanding the vendor’s operations, data handling practices, and risk profile.

Security Questionnaire

This should be comprehensive and help you understand the vendor’s security policies, practices, and standards. Topics may include encryption, incident response, access controls, and employee security training.

Consider Diversification

Companies may wish to review their diversification processes when relying on critical software to run their operations. As highlighted by the CrowdStrike outage, over-dependence on a single software solution can expose the business to significant risks. This can include operational disruptions due to software failures, security vulnerabilities, or vendor instability.

A graphic that reads, "Over-dependence on a single software solution can expose the business to significant risks." The text is in white except for "single software solution" that is bolded and in teal. The background is black with a teal diagonal slash at the bottom of the image.

Software diversification helps you not be reliant on one system. This can provide contingency options and flexibility in the face of unexpected challenges. By incorporating several complementary software tools or services, companies can enhance resilience, maintain business continuity, and mitigate potential risks.

Building Digital Resilience in the Face of Uncertainty

While incidents like the CrowdStrike outage can be rare, their impact can be severe. The unpredictability of such events can be scary, but with these proactive practices, there’s little to fear. Remember, a resilient business is a prepared business. By taking these steps, you can protect your operations and buckle in for a smooth ride in the digital landscape.

Get More Content Like This In Your Inbox
ABOUT THE AUTHORS

Willy Rojas

Engineer II, Infrastructure

Willy has been with Trinity Logistics for eight years. He’s held several other IT positions while here, starting as a Service Desk Intern to Senior Service Desk, IT Systems Administrator II, and Infrastructure Engineer II. Willy finds cybersecurity fascinating because it’s often changing and giving him something new to learn. He also finds satisfaction in knowing that the work he does every day is important, from keeping confidential information secure to keeping business operations running smoothly.  

Dustin O’Bier

Manager, Infrastructure

Dustin has been working at Trinity for 21 years. Previous positions he’s held include Help Desk Specialist, System Administrator I, Senior System Administrator, and IT Systems Manager. Dustin enjoys the collaborative aspect of his role. He loves working alongside a team of people to solve complex problems. Dustin’s main focuses as Manager in Infrastructure cover three distinct aspects; the Core Infrastructure of the Regional Service Centers (RSCs), Security, and the company’s Cloud practice. He finds each focus brings a unique set of challenges, making his role dynamic and engaging.

Severe weather events are the new normal. Can the logistics industry handle more supply chain disruption?

It’s a hot, sunny day, and you’ve found the perfect spot on the beach to sit back, relax, and enjoy the cool breeze of the ocean waves. As you’ve sat down and unpacked your snacks, a thunderstorm rolls in, causing the lifeguards to hop off their chairs, stating the beach is closing. Plans = ruined.

We’ve all been there – when poor weather makes an inconvenient appearance. But severe weather is more than just rain on your wedding day. It’s more extreme, like high winds, flooding from heavy rain, wildfires, or droughts. Severe weather events are becoming more intense and commonplace, causing supply chains to struggle. Logistics professionals often face challenges like disrupted deliveries, product shortages, and skyrocketing costs.

From intense hurricanes to wildfires, the growing effects of climate change on supply chains are becoming impossible to ignore. In a report by Breakthrough, 39 percent of transportation professionals note severe weather as the biggest challenge to their networks, having primary concerns surrounding climate change and sustainability. With severe weather and its effect of supply chain disruption being a challenge for companies for the foreseeable future, they must take proactive measures to maintain resiliency. Is your supply chain prepared?

A graphic with a teal colored background and Trinity's signature northward pointing triangle pattern. In the center is a black rectangle with the statement "39% of transportation professionals note severe weather as the biggest challenge to their networks."

CASES OF SUPPLY CHAIN DISRUPTION FROM RECENT SEVERE WEATHER

A graphic with a teal colored background and Trinity's signature northward pointing triangle pattern. In the center is a black rectangle with the statement "A billion-dollar extreme weather event takes place once every 3 weeks!" This statement is sourced from the U.S. National Climate Assessment.

Climate change has led to an increase in severe weather events. If you’re uncertain as to how much of an increase we’ve seen, let me share an eye-opening fact with you. The U.S. National Climate Assessment estimates that in the 1980’s, a billion-dollar extreme weather event would take place once every four months. Now, they occur once every three weeks! That’s not a lot of downtime in between events for affected supply chains to regroup.

Supply chain disruption from severe weather like the ones mentioned below is no longer a distant worry but a constant concern.

Droughts

In recent years, droughts have been impacting vital waterways. The Panama Canal, a critical path for global shipments, has experienced its worst drought since records began in 1950. Due to low water levels, restrictions were imposed, limiting heights and the number of daily vessels. Similarly, the Mississippi River has faced periods of drought and low water levels, making it difficult to transport goods.

Elevated heat and droughts affect not only waterways for transportation but also the production of goods. For example, coffee, cocoa beans, and olives have all recently faced drought conditions, resulting in a lower output of their respective products.

Wildfires

Often fueled by extreme heat and droughts, wildfires are now an expected annual danger to many parts of the world, like the Western U.S. and parts of Canada. Fire seasons start earlier and last longer while growing in intensity and size. Though the wildfires themselves are one problem, the spread of the smoke coming off them greatly expands their impact. The smoke reduces not only our air quality but also visibility, such as with the wildfires in Canada in 2023, which created widespread smoky conditions and delayed several shipments in populated locations such as Chicago and New York.

Hurricanes

A graphic with a teal colored background and Trinity's signature northward pointing triangle pattern. In the center is a black rectangle with the statement "On average, there are 14 named hurricanes with three being a Category 3 or greater." This statement is sourced from the National Oceanic and Atmospheric Association.

Hurricane Season continues to bring more hurricanes and stronger storms each year. In fact, the National Oceanic and Atmospheric Association (NOAA) forecasts that the 2024 season will see 17 – 25 named storms, with four to seven being a Category 3 or greater. On average, there are 14 named storms with three being a Category 3 storm or greater.

Hurricane Ian was one severe weather event to cause supply chain disruption in the Southeast in 2022. Ian was a Category 4 storm when it made landfall in Florida and resulted in a 75 percent drop in shipments during its course. More than $416 million of citrus crops, a major good grown in the area, were destroyed by Ian.

Another Category 4, Hurricane Harvey, struck Texas in 2017. More than 50 inches of rain fell, breaking previous U.S. records and causing massive flooding, which closed roadways and many facilities. Several ports along the Gulf Coast were closed for nearly a week.

Even a Category 1 hurricane can impact supply chains. In July 2024, Hurricane Beryl hit South Texas, causing major flooding, power outages, and port closures.

Deep Freezes

Several locations have seen unusual deep freezes in recent years. In 2021, Texas saw a widespread freeze that their electric grid was unplanned for, causing a blackout for over two weeks. Many manufacturing businesses had to shut down, and railroads did, too. This caused significant supply chain disruption for transportation between Texas and the Pacific Northwest.

In 2022, New York experienced Winter Storm Elliott, which lasted roughly a week. Heavy snowfall and extreme cold temperatures caused power outages, resulting in a 40 percent decrease in shipment volume.

These are just a few examples of the impact severe weather has had on supply chains in recent years. Scientists believe that supply chain disruption from severe weather events will only intensify in the coming years as extreme temperatures and sea levels continue to rise.

HOW SEVERE WEATHER CAUSES SUPPLY CHAIN DISRUPTION

Severe weather events can wreak havoc on supply chains in many ways!

A graphic with a teal colored background. A title in dark teal at the top reads "How Severe Weather Causes Supply Chain Disruption." Below that are three points encased in their own white rectangular block. The points listed are infrastructure damage, shipping and transportation delays, and shortages and increased costs.

Infrastructure Damage

Roads, bridges, or ports can become damaged and make routes unavailable.

Shipping and Transportation Delays

The effects of severe weather, such as flooding or wind gusts, can slow or stop transit, causing delays and increased shipping times.

Shortages and Increased Costs

Damages and delays from severe weather can impact production, reducing inventory and capacity. Increased demand then increases the cost of materials, products, or shipping.

HOW SUPPLY CHAINS CAN STAY PROACTIVE

While you can’t control the weather, you can control whether your supply chain is prepared. Now is the time to be proactive and plan so your supply chain survives and thrives when severe weather strikes.

A graphic with a teal colored background. A title in dark teal at the top reads "How Supply Chains Can Stay Proactive." Below that are seven points encased in their own white rectangular block. The points listed are assess risk, have a contingency plan, invest in extra insurance, invest in technology, create end-to-end visibility, establish open communication, and collaborate with resilient partners.

Assess Your Risk

Map out your entire supply chain to find gaps and vulnerabilities. Identify which companies and suppliers are involved and what severe weather events might impact them. If capable, look at previous data on supply chain disruption to learn from it. Are there certain sites that experience frequent disruption? How could you have been better prepared?

Have a Contingency Plan

Now that your supply chain is mapped and risks identified, it’s time to build plans for when disruption hits. Confirm that your supply chain partners have their own plan in place. Determine backup suppliers and partners for when current ones are affected. Find and select alternative transportation methods and routes. Once established, regularly assess this plan to ensure it will operate effectively.

Invest in Extra Insurance

This may seem like simple advice but invest in insurance to protect your business from losses. For example, flood or hurricane insurance will help you restore any damaged assets from a severe storm. Business interruption coverage can offer added protection, covering any lost sales during a disruption from severe weather.

Invest in Technology

There is a lot of technology available to help you be prepared for severe weather. Technology with Artificial Intelligence (AI) and predictive analytics can be useful to help you forecast and respond quickly when issues unfold. Leveraging AI and machine learning can help you reach a level of automation in which decisions can be made from data in a matter of seconds.

Create End-to-End Visibility

One of the most common weaknesses in supply chains is a lack of visibility. With the increase in severe weather and supply chain disruption, visibility is needed now more than ever. Having real-time access to tracking, carriers, suppliers, and inventory can help you identify any issues before disruption takes place.

A transportation management system (TMS) can provide the visibility you need. It provides critical data about your shipments and orders in real-time, giving you an advantage should a problem arise. This can help you make quick decisions to reroute shipments, avoid affected areas, and keep your customers informed.

See how a TMS could help you.

Establish Open Communication

Establishing open communication among your supply chain partners now will benefit you when severe weather happens. Be transparent. Share details about when you receive orders, where they go, and when they are due.

Let partners know your backup plans and ensure they are prepared for any severe weather events. When there is a chance of supply chain disruption, send communications right away. The earlier you can make partners aware of the possibility, the more time they have to adjust their plans.

Collaborate with Resilient Partners

Are your supply chain partners prepared for potential disruption? Identify those who are ready to weather the storms and those who are vulnerable. Supply chain disruption isn’t going away, so you’ll want to raise your concerns and highlight your need for resiliency. If the risk is too great for your supply chain, you may consider looking into alternative partners to replace them.

WEATHER ANY STORM WITH TRINITY LOGISTICS

Working with a reliable logistics provider like Trinity Logistics is a great way to build supply chain resiliency and overcome severe weather threats.

A graphic with a teal colored background. A title in dark teal at the top reads "Weather Any Storm With Trinity Logistics." Below that are five points encased in their own white rectangular block. The points listed are 45 years of experience, 24/7/365 support, nationwide network of carrier relationships, multiple transportation mode options, and customizable Managed Transportation solutions.

Trinity Logistics has been supporting thousands of supply chains through all sorts of supply chain disruption for over 45 years. Severe weather events don’t scare us away, as we thrive on quickly solving issues like those that storms can bring. We also have a dedicated After-Hours Team to support your business at any time. Even if severe weather halts your shipping overnight, on a holiday, or weekend, we’re here to help. 

Our nationwide network of trusted carrier relationships will ensure your shipments arrive safely at their delivery locations. You can also count on our multiple transportation options to allow you to keep your goods moving through rain, hail, or snow. Lastly, our customizable Managed Transportation solutions can give you the real-time visibility you need to stay updated and make any changes in a matter of minutes.  

Don’t let supply chain disruption fog up your company’s goals. Try Trinity Logistics and see how our People-Centric service can light the way to success.  

GET A FREE QUOTE ON YOUR NEXT SHIPMENT SUBSCRIBE & STAY IN THE KNOW LEARN MORE ABOUT TRINITY'S SOLUTIONS

Trinity Logistics, a leading third-party logistics provider (3PL), is proud to announce that it has been honored with the prestigious “Fiercely Good Award” by BlueTriton Brands Inc., a prominent player in the beverage industry. The award was presented to Trinity Logistics during BlueTriton’s Annual Carrier Meeting, which saw the attendance of over 150 carrier and 3PL companies.

“The BlueTriton Brands, Inc. 2023 ‘Fiercely Good Award’ is to recognize our colleagues that embrace being fearless business owners, boldly innovative, deeply committed, and fiercely good,” said Tilde Zimmerman, Transportation Procurement Director at BlueTriton Brands, Inc. “In 2023, Trinity Logistics went above and beyond what was asked or expected of them. We like to appreciate and recognize the efforts of those who collectively make us better. Thank you for being FIERCELY GOOD, Trinity Logistics Team!”

Zimmerman specifically recognized Trinity Logistics for its exceptional commitment to service and its invaluable contribution to a community initiative spearheaded by BlueTriton Brands, Inc. Trinity Logistics played a pivotal role in facilitating the delivery of a much-needed donation of water by BlueTriton to support a local high school football showcase in Broward County, Florida, demonstrating its dedication to making a positive impact beyond the realm of logistics.

Delivering the donation posed unique challenges, including the absence of a loading dock at the school premises and the logistical intricacies of offloading the shipment directly onto the football field. Despite these obstacles, Trinity Logistics executed the task with precision and efficiency, ensuring the timely and seamless delivery of the water donation. 

Representing Trinity Logistics at the event were Fatima Adams, Director of Operations at Trinity’s Florida Regional Service Center (RSC), and Jared Lineweaver, Senior Sales Executive. Their presence underscored Trinity’s commitment to fostering strong partnerships and delivering exceptional service.

Pictured left to right; Fatima Adams of Trinity Logistics, Jared Lineweaver of Trinity Logistics, and Rich Hernandez of BlueTriton Brands, Inc.

“We are deeply honored to receive the ‘Fiercely Good Award’ from BlueTriton,” said Adams. “This recognition stands as a testament to our unwavering commitment in providing exceptional service to our customer relationships. We are immensely proud of the solution our Team assembled and their dedication and resourcefulness in overcoming this challenging task.”

Trinity Logistics is grateful to BlueTriton Brands, Inc. for the recognition and remains steadfast in its mission to provide innovative logistics solutions while positively impacting the communities it serves.

LEARN MORE ABOUT TRINITY LOGISTICS

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 40 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized on Transport Topics’ Top 100 Freight Brokerage List, as a Top 100 3PL by Inbound Logistics, and as a Top Company for Women to Work for in Transportation by Women in Trucking.

Trinity Logistics, a leading logistics solutions provider, has been breaking bread with its customers through a series of exclusive roundtable events. These gatherings offer a unique platform for local customers to engage with Trinity’s Team Members, share insights, and strengthen collaborative relationships.

The first of these engaging events took place August 2023 in Dallas, Texas, at the acclaimed Pappas Bros Steakhouse, creating an inviting atmosphere for meaningful conversations. Following the success in Dallas, Trinity Logistics continued the momentum, hosting its second customer roundtable in November 2023 at the esteemed Steak 48 in Philadelphia. 

The November 2023 roundtable event at Steak 48 in Philadelphia. From right to left pictured are Joe Erdos from Honor Foods, Hayley Dobson from Trinity, Mike Spratt from Honor Foods, Sarah Ruffcorn from Trinity, Brandt Eisentraut from Solenis, Brian Richardson from Trinity.

The roundtable events go beyond the conventional business setting. Attendees, comprised of Trinity’s Team Members and their shipper relationships, participated in candid discussions about the current state of affairs, challenges faced by the individual companies, and their strategic focus for the future. 

Deb Carrasquillo, a valued shipper relationship from Nichino America, attended the roundtable event in November and shared her thoughts on the unique experience. “The customer roundtable held by Trinity Logistics was a great opportunity to discuss logistical challenges facing businesses in our area outside of our industry. Sharing ideas, resolutions, and challenges amongst our group of supply and logistics professionals was a realization that our particular hurdles are consistent amongst other industries. We all depend on Trinity to assist us in achieving our respective corporate, supply, and customer goals. It was an excellent opportunity to meet and discuss with Trinity executives that we don’t normally interact with.” 

The November 2023 roundtable event at Steak 48 in Philadelphia. From right to left pictured are Ryan from Trinity, Kim Lefever and Deb Carrasquillo from Nichino.

Amanda Lloyd, Director of Sales Operations at Trinity Logistics, expressed the company’s commitment to fostering these connections. “Our customer relationships are at the heart of everything we do. These roundtable events are about more than talking logistics, but building long-lasting, successful business partnerships. We’re thrilled to have these opportunities to connect in person and gain valuable insights to how we can improve our services and solutions offered to shippers.” 

Encouraged by the success of the initial events, Trinity Logistics is excited to host their next customer roundtable in Miami, Florida, scheduled for March. Invited attendees will have the exclusive opportunity to enjoy an evening filled with dining, engaging in conversations with Trinity Logistics Team Members and likewise industry professionals, while having the opportunity to shape the future of their logistics partnerships. 

LEARN MORE ABOUT TRINITY LOGISTICS

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 40 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized on Transport Topics’ Top 100 Freight Brokerage List, as a Top 100 3PL by Inbound Logistics, and as a Top Company for Women to Work for in Transportation by Women in Trucking.

Trinity Logistics, a leading nationwide logistics provider, is pleased to announce the recent promotions of two key Team Members, Jake Lafferty and Dylan Banning, to Vice Presidents of their respective Regional Service Centers (RSCs). 

Jake Lafferty, who joined Trinity Logistics in June of 2019, has been promoted to the Vice President of the Texas RSC. In his previous four years of dedicated service as the Director of Sales in Texas, Jake played a pivotal role in driving growth within that Team. His wealth of experience, strategic mindset, and deep understanding of the logistics industry makes him an excellent fit for this elevated leadership position. 

“It’s been an exciting journey over the last four years leading the Texas Sales Team,” said Lafferty. “As I move into my new role, I’m excited to positively impact more people within the company. Trinity has given me and my family so much since I’ve joined. I view this new opportunity as a way to help preserve the culture and opportunities for other Team Members at Trinity, so they may have a similar experience as I did.”

Dylan Banning, a familiar face within the company, is taking on the role of Vice President at Trinity’s Minnesota RSC. Dylan’s journey with Trinity began in 2013 when he joined as an intern. Dylan’s strong dedication and impressive work ethic helped him climb the ranks, serving in various capacities, most recently as Director of Sales at the Delaware RSC, Trinity’s corporate location. Dylan’s proven leadership and commitment to Trinity, along with his familial ties to the Bannings, the original creators and owners of the company prior to 2019, showcases the legacy that still resides within Trinity’s culture today. 

“I feel extremely honored and excited for the opportunity to work with and lead the Minnesota Regional Service Center,” said Banning. “I’m grateful for the five-plus years spent in the Delaware office, where I was surrounded by amazing Team Members and leaders who continuously promoted growth and opened doors to opportunities across the company. I look forward to getting started in Minnesota and can’t wait to see what the Team will accomplish in the future!” 

“Jake has been a standout since his arrival to Trinity Logistics,” said Hayley Dobson, Senior Vice President of Trinity’s Regional Service Centers. “He’s been a major contributor in the development of our sales onboarding and training program, in addition to taking the Texas Team to benchmark performances. As for Dylan, he’s consistently demonstrated exceptional leadership, innovative thinking, and a strong work ethic. He has a proven track record in both operations and sales, as well as a passion for the industry and developing the Team around him. I believe both internal moves will make a positive impact on their respective Teams and the company as a whole.”

Trinity Logistics congratulates Jake and Dylan on their recent promotions. The company looks forward to the growth and success their new roles will bring.  

Interested in working with an organization that is committed to you and your career growth?

Check out our open positions

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 40 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized on Transport Topics’ Top 100 Freight Brokerage List, as a Top 100 3PL by Inbound Logistics, and as a Top Company for Women to Work for in Transportation by Women in Trucking.

SEAFORD, DE, July 18th, 2023 – Trinity Logistics, a leading third-party logistics (3PL) provider, is proud to share that the company has been named a Top 100 3PL by Inbound Logistics.

Every year, Inbound Logistics publishes its annual 3PL edition including its Top 100 3PL list. The theme of this year’s edition surrounds growth. Outsourcing supply chain, logistics, and transportation solutions to a trusted partner is important to prepare or position companies for times of growth. Hundreds of 3PL companies submitted credentials to be considered this year and IL selected the top 100 3PLs to help companies manage growth, efficiently meet demand, and improve service while holding down costs, with Trinity Logistics selected in that list. 

Trinity Logistics has a long history of providing innovative and customer-focused solutions, offering a wide range of services, including warehousing, multiple modes of transportation, technology, and transportation management. 

“Trinity is committed to providing our customers with the best possible experience to help them grow and succeed,” said Sarah Ruffcorn, President of Trinity Logistics. “This award is a wonderful recognition of the commitment our Team makes to our shipper and carrier relationships. We are honored to be known as a 3PL partner that companies can depend on to support their growth.”

This is the third year Trinity Logistics has earned recognition as a Top 100 3PL by Inbound Logistics. The recognition is a testament to the company’s growing brand of People-Centric service and customized logistics solutions available to businesses of all sizes and growth goals. 

Learn how Trinity Logistics helped these companies grow their business.

Read MW Supply's Case Study Read Cometeer's Case Study Read Albaugh's Case Study

Thinking Trinity Logistics might be the 3PL partner to support your company’s growth?

Get a Free, No-Obligation Quote

 

If you’re a company that ships products, you need to learn about all shipping options available to you. This allows you to manage your costs better while keeping your product moving. When applicable, freight consolidation is an option that can save on your shipping. There are also many other benefits to consolidation. We’re here to help you better understand what freight consolidation is and what it can offer your logistics.

WHAT IS FREIGHT CONSOLIDATION?

Freight consolidation is when a shipper combines multiple shipments within a region into a single load hauled by a carrier to a destination region. The load gets broken down into smaller parts and delivered by a regional carrier to their many destinations. Or vice versa, they get picked up by a regional carrier to merge into a single shipment and delivered to their destination. Freight consolidation is ideal for shippers who frequently move a few pallets or smaller amounts of product. 

Freight consolidation is one shipping option that can offer you several benefits including saving money. In this video, Ben Bowne of Trinity Logistics walks you through what freight consolidation is and how it can be an asset to your logistics.

WHAT ARE THE BENEFITS?

Savings

Often, shippers will only use half or two-thirds of a trailer but still pay for the entire space. Whereas, with freight consolidation, you can earn preferred rates and optimize your logistics. Most importantly, you save time and money. 

By consolidating your smaller, regional freight, you can avoid paying a higher rate. By shipping your freight all at once instead of sending loads individually, you’re able to pay bulk rates. 

You can also avoid the costs that come along with using storage sites, inventory management facilities, and your own fleet of vehicles. Freight consolidation providers can provide these for you to better manage your shipment until its delivered. You won’t have to store your shipment on your own. Instead, you’ll be able to send it to the facility where it will ship to your retailers. This will help streamline the process should you need more inventory. 

Taking it a step further, you’ll also have fewer trucks on the road. As a result, you’ll be spending less on fuel and spending less per mile since it will be on one truck instead of many. The savings can be significant enough to make a big difference in your company’s bottom line. This can be a real difference for mid-sized and smaller businesses that see their profits cut by their shipping costs. 

Reduce Risk

You’ll also see increased security. Damaged freight continues to remain a lingering issue for shippers. Things happen in shipping and can be the reality of doing business. Consolidated shipping is not only more cost-efficient, but it reduces the on-again, off-again handling of your freight. Ultimately, when using an experienced shipper and consolidating your freight, your products will be in safer hands. 

And not only that — it will be in those hands less often. Having your freight consolidated also means that it will be on fewer trucks, making the odds smaller of it being in an accident. 

It goes beyond safety too. Freight consolidation also benefits through added reliability. Because your product is handled less, there is a lower risk of something going missing or delivering to the wrong place. There’s also less of a chance that something will interrupt your delivery, causing it to be late. This all adds up to you gaining peace of mind and having happy customers on the other end of your shipment. 

Improved Flexibility and Time Management

Freight consolidation will improve the flexibility of your shipping needs and make your orders more timely. Freight consolidation often offers faster transit times and reduces wait times for transporting small loads. By storing your freight at a consolidation facility, your products will be ready to go when needed. This improves your timeline and inventory flexibility, which your customers will appreciate. 

Changes happen in orders and can throw things into a real mess sometimes. Yet, freight consolidation will not hinder your ability to get your products to your customers on a short turnaround. Through a consolidation strategy, you can get your freight delivered on your schedule. Expert providers will help you put a plan into place so your freight gets on a truck and the road while better utilizing truck space and time.

Better Visibility and Control

With consolidated shipping, your visibility improves, as does your control. Let’s say for some reason, quality control alerts you that there’s a problem with your shipment and it’s already been shipped. Normally, you would have to wait for the supplier to send a replacement, meaning your delivery timeline is now out of your hands. In contrast, consolidation allows you to perform quality control measures as soon as the product reaches the warehouse. This reduces the chances of losing time and control due to unforeseen problems.

Using freight consolidation also gives you more control over your due dates and production schedules. You’ll be able to manage the entire distribution chain on your own or with a logistics partner. 

Improved Relationships

This process not only benefits you but your customer or retailer too. By shipping smarter, you’ll be able to build better relationships with other companies, customers, and your carriers.

First, you can establish relationships with other businesses that use LTL shipping. If you find another company that ships a similar product or sized load on the same schedule to a shared retailer, you can establish a shipping partnership. This partnership can help reduce costs for both of you and build smarter loads through shared freight consolidation shipments.

As for your customers, they’ll appreciate that you’ve gotten together for more efficient shipping since they work with both companies. They’ll also appreciate the savings that freight consolidation provides. 

Having the right carrier relationships will make it all happen for you. You’ll need a carrier relationship you can rely on to manage your orders and make sure products deliver on time. Perhaps your products have special needs that your carrier will have to accommodate. Not having a good relationship established won’t reassure you that your shipment will turn out fine. Having consistent relationships with carriers can also lead to you receiving better pricing. 

CHALLENGES WITH CONSOLIDATION

Finding Carriers

Because freight consolidation can seem complicated, not all carriers are willing to haul them. Even when you can find a carrier willing to transport your consolidated shipments, be sure that you are well-informed and charged appropriately. Partnering with a third-party logistics company (3PL) can help assure you find a carrier to haul your shipment and get a fair rate for it.

More Time Planning

Although it can save you time transporting, consolidated shipping does need some extra time spent organizing and planning. You’ll need to be aware of factors such as pricing, dimensions, timing, and other specifics to guarantee that your shipments arrive both safely and on time. 

WHAT’S HOLDING YOU BACK?

Freight consolidation can save you headaches. There are many businesses using freight consolidation to help streamline their shipping process, get products to their customers faster, and help to build and maintain relationships. However, it’s crucial you have a complete understanding of how consolidation works to ensure proper delivery. 

One of the best practices of consolidated shipping is to use an experienced provider. By working with an experienced provider, you’ll be able to overcome the challenges that come with freight consolidation and solely reap the benefits. 

Luckily, here at Trinity, we’re experts in freight consolidation. By working with Trinity, you’ll gain peace of mind knowing your shipments are taken care of. Our Team of experts can help you plan and organize your shipments, recommend freight consolidation when it’s suitable, and you’ll gain access to our vast network of carrier relationships.

If freight consolidation is a shipping method you’re interested in but need guidance on, we’re here to help.

Learn more about People-Centric Freight Solutions®.

AUTHOR: Christine Morris

Have you ever wondered what a freight broker is, what they do, and why they exist?

To put it in simple terms, freight brokers are simply matchmakers. They are the middleman between the shipper (the maker or owner of the product) and the trucking company that moves the freight.

Freight brokers perform a valuable service for both ends of the spectrum, however, they do not function as an actual motor carrier. Instead, they arrange for the transport of goods.

Freight broker activities are under the jurisdiction of the Federal Motor Carrier Safety Administration (FMCSA) which defines a broker as “a person who, for compensation, arranges, or offers to arrange, the transportation of property by an authorized motor carrier”.  -49 C.F.R. Part 371

Brokerages

Freight brokerages provide assistance to motor carriers by filling their trucks and providing assistance along the route to help the truck driver deliver the order on time.

Not every motor carrier has a private sales force working to secure loads for their fleet and needs help accessing a network of shippers quickly to keep them rolling. Freight brokers also provide great financial service to truckers, providing fuel advances to help with cash flow and offering quick payment plans. Oftentimes, the carrier is paid before the freight broker collects payment from the shipper! Bottom line, a freight broker exists to help the motor carriers relocate their equipment to a better freight market, or in many cases, back to their home base.

Many companies find the services provided by freight brokers to be an important link in their supply chain. The importance of a freight broker is easy to understand; the freight broker makes sure that the shipments are arranged to deliver on time at a fair price with reputable providers. Without freight brokers, shippers would encounter an enormous investment of time and money trying to find the right motor carrier to transport their products, tracking the shipment, and auditing freight bills.

Screenshot of shipment tracking map in Trinity's Customer Portal.

Frustrated with your shipment tracking? Check out Trinity’s Customer Portal and see how easy it is to track your shipments, view and pay your invoices online, and request freight quotes.

Discover Trinity Logistics AS YOUR FREIGHT BROKER PARTNER

Trinity Logistics, ranked by Transport Topics as one of the Top Freight Brokerages for the 20th consecutive year, moves an average of over 40,000 loads per month. With that amount of volume, we carry significant buying power and relationships with our carrier network. That translates into savings on each shipment that many shippers may not be able to obtain based on their volume alone.

Trinity Logistics saves shippers and motor carriers a great deal of time playing matchmaker. Our goal is not only to deliver your product on time but also to deliver time itself so that you can perform at your best without having to become experts in matching loads to trucks or vice versa.

Learn more about our solutions.

The shipment of over-dimensional and/or heavy haul freight requires a special expertise! Luckily, many of our Trinity Team Members and Authorized Agents specialize in over-dimensional shipments. We decided to ask them to share some of their extensive knowledge in this industry with us so we could offer you several tips to keep in mind when shipping heavy haul. Keep reading to learn about how to handle your shipments as smoothly as possible.

Looking for a more extensive guide to have on hand for your over-dimensional shipments? Click here to download our Over-Dimensional Shipping Guide.

Time is on your Side

The more notice you can provide of an upcoming over-dimensional shipment, the better. Loads such as bulldozers, excavators, and graders often require specialized equipment that can be in limited supply. By notifying your carrier or logistics provider well in advance, they can get to work on getting the right equipment in position. Always remember, time is money!

Along with providing an advanced notice on these shipments, you’ll also need to coordinate the logistics upfront. The specialized equipment used for heavy haul shipping is expensive and in high demand. If there are any delays in getting the truck loaded or unloaded, there may be significant detention charges. Timing is everything, so be sure to communicate the needs for these shipments in advance in order to avoid those charges.

Information is King

Knowing the exact information regarding your heavy haul shipping is extremely important, especially in regard to getting permits. You should know the length, width, height, and weight of the shipment. You’ll also need to provide the make, model, and serial number if applicable. Educate yourself on permit requirements and heavy haul dimensions so that your shipment process runs smoothly.

Know the State Regulations

The issuance of permits for over-dimensional shipments is handled by each individual state. Some handle these requests promptly, while others are slower.  As a general rule, the bigger the shipment, the longer it will take. The state will also decide which routes the truck must follow, as well as determine if there are any travel restrictions in terms of hours or days.  Often times, weekend and nighttime travel is restricted. Prepare yourself by looking into state restrictions and permits so you can be better equipped to ship your heavy haul.

Tarp Troubles

Please know if your load will require tarping! Over-Dimensional loads will often require more tarps than the typical truck carries. If your shipping partner is aware of this upfront, they can be sure the truck will have the necessary tarps. Large and/or odd-sized pieces will be difficult for even the best drivers to tarp by themselves. Any assistance you can offer is appreciated, even if it’s simply a safe place out of the elements. Being aware of these elements of over-dimensional and heavy haul freight can help ensure your freight arrives at its destination in a safe and timely manner.

Build Relationships

Build a relationship with an experienced logistics provider, like Trinity, to help save you time and money. Finding the right carrier and equipment to haul your over-dimensional shipment can be difficult, so that’s why we do it for you. Trinity’s diverse carrier network gives you access to find a carrier that will fit to your shipment’s specific needs.

Trinity Logistics stands at the ready to help with all your heavy haul and over-dimensional shipments. Our team is well-prepared to make sure your freight arrives in a smooth and timely manner.

If you’d like to request a quote for an over-dimensional or heavy haul shipment,

CLICK HERE

Originally posted September 24th, 2013. Updated by Tori Dalton.

If you’ve never worked with a 3PL (third party logistics) company, you might not know how to go about selecting a reputable provider for you and your freight. There are many factors you should consider when making this important decision.

To help avoid the possible problems that can arise from using a 3PL, there are important things you should consider before partnering with one. To ensure you’re getting competitive rates while still working with a top 3PL, take into account these factors:

1. Who are you really entrusting your freight to?

Don’t pass off your precious cargo to just anyone. Top 3PL’s are only as trustworthy as their carrier network. You should ask if your 3PL has a carrier compliance management system in place. Check to see that they’re monitoring their carriers’ safety ratings and insurance. A top-notch provider will thoroughly vet the carriers they’re working with, while other companies might just offer your freight to the first carrier who raises their hand.

Trinity Logistics has a whole team dedicated to vetting and monitoring our carriers. Currently we have a carrier network of 70,000 and counting.

2. Do they have years of industry experience, or are they the new kid on the block?

 It’s better to work with a company that’s been around long enough to know all the ins and outs of the industry. A best practice would be to look for a company with more than a year or two of experience, that also has a positive reputation. If they have a reputation for freight going missing or shady business practices, chances are, those rumors have some truth behind them. Be sure to do your research.

Trinity Logistics is currently celebrating 40 years in business. We are named 18 out of 100 on Transport Topics’ Top Freight Brokerage List for 2019. Not to mention, being a part of the Burris Logistics family, with their 95 years of experience to help bring total end-to-end supply chain solutions to our customers.

3. Is your 3PL financially stable?  

Working with a 3PL that isn’t financially healthy could prove to be disastrous. A company that is unstable might not be paying their carriers on time, which could mean less reliable carriers are handling your freight. Additionally, entrusting your shipments to a company that could be closing its doors next week would negatively impact your business’ bottom line. A top 3PL should be able to provide you with an honest picture of their financial situation.

Trinity Logistics has the credentials to prove our financial health is in check. We are P3 Performance Certified up to $250,000 by the Transportation Intermediaries Association (TIA).

4. Do they have a claims management department to offer negotiation on your behalf?

No one likes to think about things potentially going south when it comes to shipping freight. The truth of the matter is that it can happen, even if you’re working with the best 3PL out there. That’s why it’s important to consider how the 3PL handles those issues as they arise. A 3PL that has a claims team who will act on your behalf to negotiate your freight claims with carriers offers a valuable service that could save your business money in the long run.

We have a highly qualified Team to manage all of our claims. They are here for every step of the claims process, should something ever happen with a shipment.

5. Are they a one-stop shop for all of your freight and logistics needs?

A top 3PL should be able to provide you with multiple modes of transportation like truckload, LTL, and intermodal, as well as other logistics services like transportation management software, warehousing, and freight management. Do they offer analytics and reporting for your shipments? The importance of partnering with a company that knows your freight needs inside and out will help you stay efficient and ahead of the curve.

Trinity Logistics services many different modes of transportation alone, as well as transportation management. With the added benefit of Burris Logistics, we can find a way to service any transportation need you may have.

Considering these factors before choosing a 3PL could save you a ton of money and unnecessary stress. Always remember to look at a shipping quote as just one piece of the puzzle, and not let it be the only reason you choose who will be arranging your shipments. 

Read what one of our customers, Edison Lighting Supply, has to say about their journey in finding a reliable 3PL partner in Trinity Logistics:

“We have tested many logistics companies, and Trinity is the company that gives us the best service and value, on a consistent basis, with utter transparency. While the prices are slightly higher through Trinity, than through some other companies, Trinity provides unbeatable promptness in providing quotes, and on-time pick-up and delivery. Every other company we have tested ended up costing us more money in the long-run, due to delays, inaccuracies, and bad service. We will never shop another company again; Trinity is now our logistics provider for life.”

If you’re in the market for a partner in transportation, consider Trinity Logistics. We promise it will be worth it.

Request A Quote.

Originally published February 16, 2016. Updated by Christine Griffith & Krista Lee.