Are you prepared for your top customer to stop shipping with you?

We recently asked some of our top agents how they keep their businesses moving forward when times are tough. The biggest takeaway was simple but powerful; sales prospecting never ends.

THE SWEET SPOT

All too often we find ourselves in a “sweet spot.” You’ve built your business up with several steady customers and the daily loads come in like clockwork. You’ve worked hard, real hard to get what you have. Life is good and monthly cash flow is strong! It’s very easy to slow down or even stop sales prospecting for new business. I mean, come on, you’re too busy talking with the customers you currently have and booking their loads, right?

WHAT’S YOUR BACKUP PLAN?

Do you ever think about what would happen if your very best customer for whatever reason stopped moving freight with you? 

Are you prepared and do you have a backup plan?  

Many Freight Agents found the first several months of the Covid-19 pandemic a cold reminder of why they should always be sales prospecting for new business. Many very successful Freight Agents lost customers almost immediately due to the disruption in the market. Some Freight Agents’ businesses completely failed. 

Beyond the Covid pandemic, shortages of crucial materials or parts around the world happen from time to time. It can and does happen, many times, without or very little warning. 

Whether you’ve fallen victim to this or wish not to, there are things you can do today to be prepared. Remember, no business is immune to disruption.

NEVER STOP SALES PROSPECTING FOR NEW BUSINESS

Sales prospecting can be one of the most challenging parts of your business, so it’s easy to see why it can sometimes fall on the back burner once you’re comfortable. If you’ve found your sweet spot and slowed down, then start today working on generating new business through sales prospecting. You may say, “I don’t have time.” But, even if you dedicate just one hour a day to finding new business, you are going to come out ahead. 

Freight Agents must have the mindset to always be looking for new business. Without a pipeline of leads, you are not adding business from new customers. There are plenty of opportunities out there and many sales prospecting methods to drum up new business. Here are some tried and true methods that work. The Freight Agents I know that do this in their business are some of the most productive Freight Agents in the industry.

PREDICTING AND DUPLICATING YOUR BUSINESS

What if you could predict the outcome of your daily sales prospecting? Let’s use cold calling as an example. If you keep track of your numbers, you will get better. The key to making sales prospecting work well is knowing your numbers. Knowing your numbers creates predictability within your business. 

For example, can you prospect each day 1 pm – 2 pm and predict what is going to happen? Yes, you can if you track your numbers. But the key to a good business is the ability to duplicate an activity and get the same kind of response.

If you look at the diagram below, you’ll see a Freight Agent’s list of prospects that they have been calling on. In this example, you can see that the Freight Agent is calling on three prospective customers. They have made 35 dials and had 10 conversations with these customers. The result of these numbers has landed them one customer. This Freight Agent knows moving forward that it should take them that number of dials and conversations to land a new customer.

Tracking your numbers is very important because it will tell you the levels of your efficiency.  Set a daily or weekly schedule to spend some time sales prospecting and you will start to build momentum. Your confidence in this will grow, and you will improve, and start adding more customers. Try this for the next 30 days and see what happens. I think you’ll be pleasantly surprised by the direction you are headed! 

ASK FOR REFERRALS

Referrals can be one of your easiest and most powerful sales prospecting techniques. Statistics show that 93 percent of consumers trust recommendations from colleagues, friends, and family. 

Spend some time reaching out to your past and current satisfied customers to ask for referrals, however, make sure you have a good relationship with them. It’s best to reach out to the ones you’ve helped just as much as they’re about to help you. 

A great tip for successfully gaining customer referrals is to get the timing down right. Choosing to reach out for a referral shortly after you’ve impactfully helped a customer with their logistics is ideal as they will be more likely to return the favor with any referrals they may have.

ALWAYS FOLLOW UP

Cold emails or calls that go unanswered or returned can quickly turn into a beneficial conversation if you follow up. Not following up is giving up and greatly decreases your chances of getting a reply. Perhaps when you initially reached out, your prospective customer was busy, forgot about your reach out, or simply didn’t need your services at the time. Following up not only reminds your prospective customer of your available services but broadens your awareness with them. 

In a recent study on sales prospecting, it was found that the most successful cadence based on email replies is six touches throughout three weeks. So unless your prospective customer has asked that you do not call or email them, continue reaching out and try to connect with them. 

ENGAGE IN SOCIAL MEDIA

Everyone uses social media and it’s a great way to find and gain new customers. Statistics show that those who tap in social media for their sales are 40 percent more likely to hit their revenue targets than those who don’t use it. 

There are many ways to use social media to your advantage. First off, you can showcase your expertise. Customers are looking for experts in logistics and supply chain solutions. They want to know who they work with can be a trusted resource for them. Showcase your knowledge by sharing and commenting on relevant industry articles, important freight market news, or any of your company’s high-quality content. Doing so can show potential customers that you know your stuff and can be a reliable source of support for their company. 

And make as many connections on your professional social media accounts as possible. The more connections you have, the more chances for new customers. 

Connect with the customers you close deals with or anyone you know in your industry. Connections with your current customers are a great way to find and gain referrals. Having a mutual connection with your prospects will automatically warm up your outreach and better yet, help spark a conversation with them from the start. 

KEEP YOUR BUSINESS SUCCESSFUL

Continued efforts for sales prospecting is a necessary evil for keeping a successful business. It’s the surest way to generate more business opportunities, close more deals, and keep your revenue incoming. 

If you’re bogged down by back-end tasks and need more time in your day to add in sales prospecting, consider joining Trinity’s Authorized Agent network. Trinity Logistics has over 30 years of experience aiding in the success of our freight agent businesses, with many new freight agents seeing a 50 percent increase over a two-year period from joining. 

Join our Authorized Agent network today and gain more time to generate more revenue. We’ll focus on everything else. 

FIND MORE TIME FOR SALES PROSPECTING WITH TRINITY LOGISTICS

If there is anything we have all learned together over the last few years, it’s that nothing stays the same. While we have used the phrase “everything changes” as more of a cliché, we’ve all had a front-row seat to just how fast things can change and how important it is to stay prepared with accurate information. However, another thing we’ve learned over the last few years is that sometimes a news source may not be the most reliable.

Let’s face it, not many industries have had the spotlight thrown at them quite like transportation! And with so much information, news, and opinions being thrown at you all the time, it can be hard to know what the actual truth is and what is an exaggerated opinion. From social media, public opinion, company-specific data, and political forums, there’s an unlimited number of news sources available, so finding trusted information is as important as ever.

Tips to Make Sure Your News Source is Trustworthy

You can Google any number of articles to find some tips and tricks to ensure you are reliable, but to keep it simple you can head back to your writing class! Using the standard CRAAP method is probably the best way. Yes, I said CRAAP – don’t you love a good acronym?

Here are some tips to make sure that the information you take in is accurate, truthful, and relevant.

C – Currency

Was it published last week or last year?

R – Relevance 

Is this article relevant to what you need? Is this information important?

A – Authority 

What is the source of information? Who is the author? Do they have any credentials or experience in the subject matter? 

A – Accuracy

Can you validate the accuracy of the information? 

P – Purpose

Why was the article written? Was someone trying to argue a point or share information?  

Count on Trinity as a Trustworthy News Source for Transportation

We understand that finding the time to vet resources and information fully is just one more thing to add to your already loaded plate.  That’s why we have a network of Team Members and external relationships that help us stay up to date on the ever-changing market in which we work.

We work diligently to ensure that any information we pass on to Freight Agents and Team Members within the company has the best information possible, as quickly as possible. We make use of trusted sources such as FreightwavesTransportation Intermediaries Association (TIA), and many other relationships throughout the industry.

Ways We Share Trustworthy News With You

Daily News Update

scrolling image showing an example of Trinity's Daily News Update email

As a Trinity Freight Agent, you’ll receive our Daily News Update email every day. This email hosts four of the top transportation news articles within the past 24 hours. Additionally, we share two news articles outside of the transportation industry, the latest Trinity LinkedIn post for you to share, and a motivational quote.

Weekly Update

scrolling image showing an example of Trinity's Weekly News Update email

Each week, Trinity’s Freight Agents receive a Weekly Update email. This email contains any quick information that may help you, such as information on technology enhancements, important dates to remember, and more. 

Monthly Newsletter

scrolling image showing an example of Trinity's Monthly Freight Agent Newsletter email

The Agent Monthly Newsletter puts you up-front and personal with your Agent Support Team. Members of this Team share information that they think will help a Freight Agents’ business, important updates, Freight Agent office celebrations, and some personal stories to grow our relationships. 

Freight Market Update

Each month, Greg Massey pulls freight industry information from FreightWaves’ Sonar Product and writes a summarized article that we call our Freight Market Update. If you aren’t much for reading, he also works with our Marketing Team to record a short video for you to watch and stay in the know of what’s affecting your customers.

Check out our YouTube channel

Participating in Organizations and Conferences

Many of our Leadership Team Members participate in well-known organizations and conferences to not only help keep all of Trinity updated on what’s going on in the industry but to share our expert experience and knowledge with others. For example, President Sarah Ruffcorn chairs the Women in Logistics Committee with TIA and has participated in their Connecting to Climb Series. Additionally, Chief Financial Officer Doug Potvin recently traveled to Washington D.C. to testify before Congress on supply chain issues and how to build resiliency for the long term.

We’re Here as Your Go-To News Source for Transportation

It’s important to us that the Freight Agents that work with Trinity have the information they need to make important decisions relevant to their business and the current market.  If you’ve been looking for a 3PL partner who you can trust to be a reliable news source, get in touch with the Trinity Logistics Agent Support Team so we can discuss your business’s unique needs and inform you of how we can work together to meet them.

I’m interested in a 3PL partner who can keep me informed.

We often will hear from a Freight Agency on how their business has become stagnant while partnered with either small or start-up brokerages. This could be for several reasons. For one, no business will grow unless the main driving force – which is YOU – is 100 percent committed to its success.

In fact, many of the single-person Freight Agents we have seen with great success in the past five years have a focused passion that affords them no “Plan B”. They are so determined to make their small freight agency work that they don’t even consider failure as a potential option. Having that hunger is essential but finding a partner to support your growth is vital. When considering who that partner should be, it’s important to consider several things, such as;

WILL CARRIER PARTNERS EVEN TAKE MY FREIGHT?

The days of only being a point A to point B truckload-only Freight Agency are fading. Customers have unique shipping challenges that need unique shipping solutions. Therefore, it’s important to ensure your Freight Agency’s partner has a vast network of carrier partners.

As important, is their reputation among the carrier community. It must be strong enough to foster relationships that promote carriers consistently working with them versus having to always rely on “one and done” carriers. Find out how often carriers seek repeat business with the partner company you’re considering. If it happens a third of the time or less, that could be a warning sign that carriers may give your company a shot, but the relationship doesn’t progress for whatever reason.

WHAT OPERATIONAL SUPPORT IS AVAILABLE TO MY FREIGHT AGENCY BUSINESS?

Typically, most Freight Agents are well-versed in truckload operations as that is where most get their start in the industry. But shipping customers have needs that don’t just require a full truckload of a product being moved.

Does your partner company have a strong relationship with less-than-truckload (LTL) carriers that will provide competitive service and rates? Will you have a team of experts to assist you with those non-traditional freight moves, like expediteddrayage, or international? What about a shipper customer with more complex needs, like a transportation management system to help manage their business?

As you look to grow with your shipper customers, the last thing you want to do is tell that customer, “Sorry, we can’t support that type of move.”

WHAT ONGOING EDUCATION IS AVAILABLE TO ME?

People that are successful in any business typically have a thirst for knowledge. It’s not just about learning something new, it’s also about refining and sharpening the saw on things they have known for years. Does the company you’re looking to partner with offer education and training sessions to assist in that endeavor?

And if so, are they just focused on mode education? Or operational or technical education? What about things that are not directly tied to the day-to-day but are important – like succession planning? Find out how the company you consider partnering with will support your Freight Agency and you as a person.

HOW INVOLVED WILL I NEED TO BE IN NON-REVENUE GENERATING ACTIVITIES?

The sale does not end when the shipment delivers. That sale needs to continue all the way through the administrative support side of the freight transaction. But how much of your time will that gobble up?

If the partner company you’re considering indicates they will do those things on your behalf, what are their processes for those support measures? It’s great when they help get a carrier set up, but at the speed at which the freight industry moves, you know how valuable minutes are, let alone hours of waiting.

And not just normal processes, but not every shipping customer or freight move fits neatly in a box. So how will those needs be met when exceptions occur? Let’s face it, giving a partner company a percentage of the gross margin, you make on a shipment should absolutely come with a clear picture of how they will support your Freight Agency, your shipping customers, and those relationship carriers you have worked hard with to gain their trust.

Ask those tough questions about what happens when this occurs or how quickly a dispute or special need be managed. Remember, the company you partner with needs to be an extension of you and the freight agency you have created.

CHOOSE TRINITY LOGISTICS FOR YOUR FREIGHT AGENCY

We realize you have a choice in who you’d like as your freight agency’s partner. However, Trinity Logistics can help your business grow and remain successful regardless of your freight agency size.

Trinity Logistics has over 30 years of experience aiding in the success of our Authorized Freight Agent offices, as well as offering many extras for our Authorized Agent network. So, if you’re looking for a long-term partnership that is supportive of your growth and offers you continued education to stay competitive, we’re more than happy to get connected.

If you’d like to talk more about how Trinity can support your journey in growing a successful business, feel free to contact our Agent Team by phone at 800-846-3400 x 1908 or click the button below.

I’m interest in partnering my Freight Agency with Trinity Logistics.

Hello there. I’m Holly, Trinity’s friendly neighborhood freight Agent Recruiter. 

Every day I have the privilege of working with our Authorized Agents as well as finding new freight agent businesses to welcome into the Trinity family. This has given me a bird’s eye view of what it takes to run a successful freight agent business. And I can tell you, IT’S HARD!!! It’s a grind. It’s a hustle. It requires a BIG dose of grit and determination. But it’s in our blood! We thrive on the fast pace, the opportunity for unlimited income, and the flexibility of running our own show. 

With all that being said, I’m extremely proud of the tools, resources, and personalized support Trinity provides to our Authorized Agents daily. While I could go into all the things we can do to help support your freight agent business, today, I’ll settle for the opportunity to introduce you to four unique resources we provide our Authorized Agent network to make their days easier and their businesses more profitable. 

SAVE TIME WITH RFPs

Do you find Requests For Proposals (RFPs) an annoying time suck? Not anymore! At Trinity, we take care of the heavy lifting for you. 

Trinity’s Authorized Agents have full access to our in-house Pricing Team for RFPs both large and small. Our Team works hard to combine data from many market sources plus our extensive internal lane history to compare a total of nine data points. That’s some impressive wizardry, I tell you! This will not only save you time from figuring out the right pricing but also give you confidence that the pricing details you share with your customer are spot on. 

And that’s not all! We also provide you with real-time market-specific rates focused on your customer’s needs. This way, you can be as hands-on or hands-off in the process as you choose. 

AND DON’T WORRY ABOUT CAPACITY

You’ve just saved time on the pricing aspect of your RFP. It’s complete, and you’ve won your lanes, but what happens next? 

You get on the phone with your relationship carriers for their rates and volume commitments. In an ideal world, the rates are great and there’s plenty of capacity. Awesome! Time to get back to helping your customers and growing your freight agent business. 

But how often does that really happen? Often, your relationship carriers don’t run those new lanes, don’t have the capacity to commit, or ask for rates above the market. So, what do you do then? Most likely, head on to those dreaded load boards. 

Here comes Trinity to save the day. Our Authorized Agents have full access to our Carrier Procurement and Development Team. This Team of Trinity experts will take the data from your RFP, find you capacity using our proprietary lane matching technology and then get rate agreements in place for COMMITTED capacity to service your customer’s needs. 

So, if you often work with RFPs for your customers, go ahead and press the easy button with Trinity!

WORK SMARTER, NOT HARDER

Are you looking for a deeper dive to uncover your most profitable freight?  We’re here to help you with that! By using your load history, our Pricing Team will provide you with a Network Analysis to give valuable insight into your most profitable lanes. With this data in mind, you’ll be able to focus your sales efforts on the markets that produce the highest margin to help you reach your freight agent business goals. We’ll help you work smarter, not harder! 

EASILY DIVERSIFY YOUR FREIGHT AGENT BUSINESS

One more thought for the day; let’s say you specialize in full truckload freight. In fact, you’re such an expert that you can almost move it with your eyes closed.

But in this constantly evolving freight market, your customers ask you for help with all kinds of other weird stuff like less-than-truckload (LTL), intermodaldrayageocean or air, expedited freight, technology solutionswarehousinge-commerce…maybe even a total outsource!

With you being a full truckload shipping expert, this may sound intimidating! And the last thing you want to do is send them somewhere else and risk that “other guy” poaching your freight.

There’s no longer a need to worry! Trinity Logistics has you covered. We offer full operations teams for our Authorized Agents to handle ALL other modes besides full truckload. Pair that with our parent company, Burris Logistics, and their opportunities, and it’s simple. You bring the opportunity, and we do the rest. All you need to do is sit back and collect the extra margin for your growing freight agent business.

Additionally, we provide you with monthly mode training classes so you can learn and be confident in what you are selling. There’s no need to be the subject matter expert on all modes when you have Trinity Team Members to support you and your freight agent business. 

JOIN THE TRINITY FAMILY AND BEGIN GROWING YOUR FREIGHT AGENT BUSINESS

Trinity Logistics has over 30 years of experience aiding in the success of our freight agent businesses, with many of our newer businesses seeing a 50 percent increase over a two-year period from joining. Consider joining our Authorized Agent Network today so you can gain more time to focus on your customers, generate more revenue, and we’ll focus on everything else. 

To learn more about our Authorized Agent program and all the ways we can save you time and help you build a successful freight agent business, feel free to contact our Agent Team phone at 800-846-3400 x 1908 or click the button below! 

I'd like to connect with Trinity