A Culture of Service


A Culture of Service

“Thank you for your service.” The stewardess makes this appreciative statement to each of the uniformed soldiers as they work their way down the aisle. A few minutes later she says the same thing to me, which caught me off guard. It takes me a few minutes to realize my faded old tattoo is showing from my shirt sleeve. This selfless moment from the kind stewardess made an impact on me that day. I spent the rest of the flight thinking about ‘Service’ and how it truly is one of the most important virtues.

The true definition of service is putting the needs of others, before the needs of yourself. I believe Mahatma Gandhi said it best, “The best way to find yourself is to lose yourself in the service of others.” This is why members of the armed forces are some of the best examples of this value, they prove that they are willing to make the ultimate sacrifice for the safety and security of people they will never know or meet. All are willing and yet some unfortunately have made that sacrifice.

The value of service has been engrained in the culture of our organization, from its origins 40 years ago, and even further beyond that. The first generation of trucking for Trinity’s founder, Ed Banning, began in the early 1930’s. The name of the company was Service Trucking, started by Ed’s Father, Gilbert. That company was known for its high touch service to customers, servant leadership and practicing the golden rule with team members and everyone associated with the organization. In a sense, our culture of service began there. A flag was planted in the ground, that there is only one way to do business and it has been practiced for three generations.

This tradition of service continues on today, and is now further strengthened with Trinity being a part of Burris Logistics. The Burris culture has values that are deeply rooted in integrity and service, which is why the synergy between our two organizations is so strong.

Putting the needs of others before the needs of yourself. What a powerful concept, one that has been a cornerstone of the success, growth and prosperity of the United States of America. You don’t have to look hard to find someone who has dedicated their life to service, or has even acted selflessly in a moment. These people, especially the ones whose selflessness caused them to make the ultimate sacrifice, are the people we salute on Memorial Day.

To the men and women of our armed forces, and to those who have dedicated their life to service – thank you for giving back and expecting nothing in return. Happy Memorial Day.