Building relationships in business is the number one way a freight agent can succeed.

Relationships are the key to success as a freight agent. You may think this concept is nothing new, but now COVID has changed the way we meet people and build those relationships. Gone are the days when you could walk into many companies and catch someone in the hallway or bring them lunch; many offices and buildings aren’t even open to visitors, and the person that you need to speak with works remotely. So, how do you genuinely build relationships to meet your customer’s goals and grow your business and network?

TIPS FOR BUILDING RELATIONSHIPS IN BUSINESS

Genuine Care

This can’t be faked. If you don’t genuinely care about helping someone meet their own needs or goals, there isn’t any other tip that will work. This also means that not every customer may be the right fit for your business, and you are not the right fit for them. That’s okay – because if you don’t genuinely care about the well-being and success of the other person, it just won’t work!

Learn About Your Business Relationship

I love asking new salespeople what it takes to build a relationship in business. I hear things like knowing birthdays, knowing what sports they like, or if they have kids. This is all great information to know, but when a customer is entertaining another broker, knowing their birthday won’t help very much! It’s all surface information.

Learning means knowing how you can help them. Find out other information, like what’s important to their business or what threats there are to their business. What are their company goals and values? What measures do they use to check performance? And most importantly, learn how their business works, from procurement to end user sales. This kind of information will prepare you to be the person they’re looking for when their business needs help.

Offer Help Before They Ask

Don’t you love it when someone goes out of the way to buy you lunch in advance, ultimately solving your unknown problem of figuring out what to have and making it? This same idea works for your customers and goes hand in hand with learning more about your customer. Spend time taking that knowledge to figure out how you can help your customer’s business succeed. By being proactive instead of reactive with your services, you can further strengthen your business relationship and show your commitment to your customer’s success. Solve those problems that they aren’t even thinking about solving yet.

Have Excellent Customer Service

Customer service is a top priority in building relationships in business. Perfecting your interactions with your customers so that they leave floored by your service will not only improve your relationship with that customer but open the door to new ones.

Be An Educational Resource

Learning about your customer’s business is key, but they also rely on you to be the subject matter expert on all things supply chain! You want to be a helpful and educational resource for your customers to rely on.

Keep Up With Your Contacts

You may not have the bandwidth to keep up with all your contacts, but routinely checking in or engaging with them is important. Of course, you don’t always have to call or email. There are many other ways to engage with them, such as commenting on something they shared on LinkedIn or sending them a congratulatory card for a career milestone – every small interaction shows them that you’re keeping them top of mind and making them feel valued.

Go Beyond One Load/One Truck

Learning about a company’s business gives you the opportunity to help their supply chain process. Find out their real needs instead of just serving the load in front of you. How can you partner with them to solve the needs and goals of their business? Is saving on freight costs the most important thing?

Work with them to provide dedicated shipments that can be serviced more efficiently and effectively. If on-time delivery is most important to your customer, then work with motor carriers to make sure that they understand the importance of delivery and become familiar with their freight so that the customer gets exactly what they’re looking for.

Ask for Feedback

Instead of assuming your business relationships are happy, ask for feedback. Having open and transparent communication is the basic factor in building relationships in business. When you take the time to ask your relationships how they feel, you promote a conversation to uncover areas of improvement and further prove your commitment to them.

Don’t Forget Motor Carriers

Having a strong relationship with the motor carriers that you work with is as important as the customer! Motor carriers are the heartbeat of the industry, and can teach us so much about what is happening day in and day out. By building great relationships here, you also gain great insight into their business and they into yours. This makes communication during the load process so much better for everyone.

WE’RE HERE TO HELP YOU WITH BUILDING RELATIONSHIPS IN BUSINESS

Our tagline is People-Centric Freight Solutions® for a good reason. Our culture and services focus on people and building relationships in business. And we’re here to help you succeed. It’s important to us at Trinity to help our freight agents find ways to keep their businesses successful and growing.

Here at Trinity, we understand running your business is hard work, so we have an entire Team to help you. With over 30 years of experience aiding in the success of our freight agents, many of them see a 50 percent increase in their business over a two-year period from joining.

Let us help you do what you do best, building strong relationships with your shipper customers and carriers while receiving world-class support that puts you ahead of the competition.

Spend less time on those back-end tasks and more time learning about the people behind the sale and winning their business.

What does being an Independent Freight Agent with Trinity Logistics mean? We are so glad that you asked! Trinity Logistics is a leading name in the freight broker community, and a big part of our growth is due to successful partnerships with Independent Freight Agents.

what is an independent freight agent?

An Independent Freight Agent is someone who partners with a third-party logistics company (3PL) and uses their brokerage license so they can arrange transportation of freight and utilize the support services of that company. The Independent Freight Agent owns their own business and gets to focus on the part of the business that they do well (moving freight) while Trinity Logistics, in our case, supports them through back-office applications such as billing customers, paying carriers, and more.

Being an Independent Freight Agent is the best of both worlds for an entrepreneur! If you’re a freight broker, you’re certainly aware of the expenses that are associated with the business, not to mention one of your most valuable assets, your time, which oftentimes gets overwhelmed with handling non-revenue generating activities. This is a primary reason freight brokers look to partner with a 3PL like Trinity Logistics.

why work with trinity logistics?

There are a number of companies that an Independent Freight Agent could partner with, but what sets us apart from many others are all of the “extras” that come with being an Authorized Agent for Trinity. We take those “extras” very seriously!

Relationships

The first one has to be the relationship! The culture of Trinity is second to none and treats team members like family and that relationship extends to the Independent Freight Agent. There is a division in our corporate office that is set up for the sole support of the Independent Agent and becomes a liaison between the Agent and Corporate Services. Because of the close relationship with that group, our company is consistently celebrating the individual successes of the Agent office, celebrating new babies and milestones in the lives of the Agents, and serving as a sounding board when an Agent just needs to talk with someone.

Continuing Education

In addition to interactive training to get you comfortable with moving shipments as a Freight Agent with Trinity, our team continually offers training and education designed to assist you with your business. And we realize education can not be a one size fits all approach. For that reason, we not only offer training that is geared towards common mode, sales, or operations opportunities, but as needed, the team at Trinity will work alongside you to assist, educate and train for specific needs. One of Trinity’s Guiding Values is centered on continuous improvement. We don’t just put those words on a website, we offer the support to truly allow you to advance your skill set and knowledge to grow your business.

Operational Support

Part of the support that Trinity Logistics offers Independent Agents is not only administrative but operational as well. With corporate teams specializing in Less-than-Truckload, Intermodal, Warehousing, Drayage, International, and Managed Services, the Independent Agent can get the support of experts in these modes while maintaining full service to their customer. Additionally, as a company that has been an integral part of the transportation industry for more than 40 years, Trinity has a well-established relationship with the shipper and carrier community. ‘

Having the Trinity name behind you as a freight broker can be the difference when a shipper has a choice of where to tender their freight, not to mention the impact it has on carriers when they see multiple logistics companies with shipments that match their available equipment. Having that nationwide brand recognition and reputation gives a single-person office the power of a major player in the industry.

Reputation

Partnering with Trinity Logistics partners an Independent Freight Agent with one of the Top 3PLs, as named by Transport Topics and Inbound Logistics. We’re also under the Burris Logistics umbrella, further expanding our brand reach and the solutions we can offer shippers.

Additionally, Trinity has a great culture that’s been recognized for several years and you can feel that company pride any time you talk with someone at the corporate office. The biggest impact that Trinity’s reputation has for an Independent Freight Agent is the creditworthiness of the company. Trinity maintains a Five Diamond Broker rating on Internet Truckstop. Part of our entire strategic plan is to develop relationships with carriers and paying them on time is a huge part of that!

This Agent testimonial says it all:

“Whether training on new Trinity technology, answering a billing or claims question, or offering advice on a customer – they help handle it directly.  Each team member is a pleasure to work with and their positive outlook always leaves me smiling.” –  Lyn, Maryland

join our independent freight agent network

Independent Freight Agents are an integral part of Trinity’s business and we are consistently working to expand our program.

We realize you have a choice in who you’d like to partner with in your business. However, if what you’re looking for is a long-term partnership that is supportive of your growth, offers you continued education to remain competitive, and most of all, is made up of a Team of people who are passionate, dedicated, and striving for excellence, then Trinity Logistics may be the Independent Freight Agent program for you. 

If you want to learn more about our Independent Freight Agent Program, click the button below! 

Every day, all day, your life as a Freight Agent is a steady stream of fires that need to be extinguished. From negotiations to late deliveries, and the phone ringing off the hook, keeping your head above water is the only thing that you dream about at the end of each day.

Remember those dreams of growing your Freight Agent business into a large income-producing machine? You knew that one day you wanted to take your business to the next level, but now the idea of taking time away just to pick up lunch is a pipedream – let alone planning a full-scale growth strategy.

So, how do you do it? How does a Freight Agent know when it’s time to take the leap into growing his or her business? How do you know what to do next? Keep reading to find out the first steps in recognizing the time for growth and moving your numbers in the right direction….Up!

How TO RECOGNIZE WHEN IT’S TIME TO GROW YOUR FREIGHT AGENT BUSINESS

Know Where You Are

The first step to reaching your growth goals, or even deciding what those goals are, is first knowing where you are now. This step always seems like a no-brainer. Sure, you know how much the deposit into your bank account is every week, but do you really know how it got there and how much you possibly left on the table at the end of the week?

This is where you have to take some time and learn your numbers inside and out. How many shipments do you move in a week? What is your average margin per shipment? What is your net revenue? How many customers do you arrange shipping for every week? Then, how do these numbers compare to this time last month? Last quarter? Last year? Have you grown since last year? Are you moving more shipments, but your deposits are the same? These questions will help you decide what your next step is in planning your growth strategy as a Freight Agent.

Know How Much it Costs You to Run Your Freight Agent Business

Don’t forget that time equals money! Do you have fees associated with the company you broker through? How much goes into your pocket compared to how much goes to the company? What does it cost to use their operating system, load boards, or ancillary services?

So, now that you know where you stand, are you ready to take the leap? Growth can be a scary thing, so here are two areas to help determine how to jumpstart your growth:

JUMPSTARTING YOUR FREIGHT AGENT BUSINESS GROWTH

Determine the Need for Additional Help

Are you a one-person operation moving 100 shipments per month? Think about the time it takes you to cover one shipment, track it, handle any issues that arise, and keep your customer informed throughout the entire process. Now multiply that by the number of shipments you have waiting to be booked, or in transit, each day. Maybe, it’s time to bring in some help!

You will never be able to bring on new business and keep the service level you need to maintain with your current customers when you are managing 15-20 loads per day all on your own. This seems to be a “sweet spot” for many freight agents. You know, that “magic number” to let you know that it’s time to bring in the help!

Start looking for someone who shares the same values and work ethic that helped your business get where it is today. Then, have them slowly start taking on some of the day-to-day duties that keep your head submerged underwater so that you can do what you do best – build those customer relationships!

Analyze Your House

No, not your real house…your work house. What is the company you broker with costing you at the end of the day? What do they offer to help you grow? Here are some questions to start asking yourself to make sure that you are partnered with the right company:

Devoted Freight Agent Support Team

Are you just a number when you call and have to leave a message? Do you talk with an actual person who knows your business and cares about your success?

Reputable Corporate Presence

Does the corporate headquarters have executives that know the value of Independent Freight Agents? Do you have teams at the corporate level who are billing your customers and paying your carriers that understand the value of your customer? Does the corporate office consistently communicate its vision and company goals with its Independent Freight Agents?

Fees

Is it costing you to broker with your current company? Are you charged fees? Upfront costs? Do you understand any adjustments to your commission payments and are they justified?

Continuing Education

Does your current company offer consistent education opportunities to help you stay on top of the market? How about classes to help refresh your sales skills? Does your Agent Support team continually offer coaching opportunities to find areas of your business that have growth potential?

Taking a step back to analyze all of this information will help you realize when it’s time to take your business to the next level. Make sure that you know your numbers, that you are looking for the right person to help you, and that the company you are working with is dedicated to helping you grow. Taking the leap into growth can be scary, but the rewards are abundant. Go ahead, take that first step!

TAKE YOUR FREIGHT AGENT BUSINESS TO THE NEXT LEVEL

Trinity Logistics has over 30 years of experience aiding in the success of our freight agent businesses, with many of our newer businesses seeing a 50 percent increase over a two-year period from joining. Consider joining our Authorized Agent Network today so you can gain more time to focus on your customers, and generate more revenue. We’ll focus on everything else. 

To learn more about our Authorized Agent program and all the ways we can save you time and help you build a successful Freight Agent business, feel free to contact our Agent Team by phone at 800-846-3400 x 1908 or click the button below! 

The chemical industry faces challenges such as volatile raw material prices, shortages, supply chain disruption, and more.

The chemicals industry is one of the most important sectors, with 96 percent of all manufactured goods depending on them. With many moving parts and various stakeholders involved in the chemical supply chain, there are several challenges this industry faces. Here are some of the biggest challenges affecting the chemical industry.

CHEMICAL INDUSTRY CHALLENGES

• Managing Raw Materials
• Transportation Disruptions
• Regulations
• Large Amounts of Data
• Complex Supply Chains
• Lack of Visibility
• Climate Change Pressure

MANAGING RAW MATERIALS

The chemical industry, specifically chemical manufacturing, relies heavily on raw materials. Raw material prices, such as those for crude oil, are volatile and can fluctuate at any given time. This can make it difficult to forecast costs and budget and, keep prices competitive.

Keeping an adequate supply of these materials can be an additional challenge. Having too much inventory can potentially lead to chemical waste or spoilage while too little can make it difficult to meet customer demand.

TRANSPORTATION DISRUPTIONS

Chemical industry supply chains can be long and complex. They have many moving parts, making the transportation of chemical products a challenge. If you add in transportation disruptions, it makes it even more problematic.

While transportation disruptions usually occur at some point, in recent years, there’s been a lot of supply chain disruption caused by the onset of Covid-19.

According to a survey by the American Chemistry Council, 97 percent of companies reported having to change to their operations due to supply chain issues in recent years. Because of this, the chemical industry must stay on the tip of its toes and be able to adapt quickly whenever disruption may happen.

Also, global supply chains see the most impact from transportation disruptions. The chemical industry has more global supply chains than other industries, making this challenge more difficult.

REGULATIONS

Chemical products are often specialized and need specific storage and handling. In addition, they face strict regulations on the transport of their products, especially hazardous materials. These regulations are necessary to have in place to protect the environment and people.

In recent years, several high-profile incidents have involved the release of hazardous chemicals into the environment. This has caused governments to introduce more strict regulations. As a result, this has increased the costs for chemical companies to operate. It’s been estimated that chemical companies will have to spend more than $300 billion over the next few years to meet regulations.

The chemical industry must be more vigilant than ever to remain compliant. These increased regulations put more pressure on chemical companies already trying to meet global standards.

The chemical industry has to work with many different regulations and agencies, such as;

• Environmental Protection Agency (EPA),
• Food and Drug Administration (FDA),
• Good Manufacturing Practices (GMP),
• Occupational Safety and Health Administration (OSHA),
• and Registration, Evaluation, Authorization, and Restriction of Chemicals (REACH).

LARGE AMOUNTS OF DATA

The chemical industry handles a lot of data. All manufacturing and operational data must be recorded, categorized, and processed. It’s estimated that chemical companies handle up to;

• 50,000 data points per raw material,
• 100 samples per test,
• 10,000 pieces of equipment per plant,
• 150 data points per customer!

This massive amount of data can be a challenge, especially with supply chain management.

COMPLEX SUPPLY CHAINS

The chemical industry is a complex one. It can include various kinds of chemical processes with products in all forms, from raw to intermediate, to finished goods. There are also many stakeholders involved, from chemical manufacturers to distributors.

Additionally, chemical products are often required to have very specific characteristics with little to no room for variations. Chemical companies also handle more complex items, like hazmat or temperature-controlled. Chemical supply chains are often worldwide, making them much more complex than other industries.

LACK OF VISIBILITY

Due to its complexity, lack of visibility can be a challenge for chemical supply chains. It can be difficult for chemical suppliers to know their inventory levels or how products are being used. Therefore, it’s important for chemical companies to have an accurate picture of their inventory and supply chain. Improved visibility can provide insight into opportunities to reduce costs without sacrificing quality.

CLIMATE CHANGE

The chemical industry is one of the top contributors to global carbon emissions. As the world becomes more concerned about climate change and sustainability, there’s more pressure added onto chemical companies that already face strict regulations.

There’s also a growing demand from consumers for more green and ethical products. For example, many companies are having to find alternative solutions for plastic or use recycled materials.

To keep up with the ever-changing market and demand, chemical companies need to change their processes. They must find ways to create less waste and more products that help reduce their environmental impact.

Also, as the planet warms, more severe weather is taking place. This is causing more disruptions to chemical industry processes. Whether causing a halt in transportation or a shortage of oil, climate change presents several challenges for the chemical industry.

OVERCOMING CHEMICAL INDUSTRY CHALLENGES

The chemical industry can be a tough market to compete in. To overcome these challenges, chemical companies need to remain resilient and competitive. As the world and market continue to change, they need to be able to adapt.

Finding like-minded, expert partners with applicable technology is ideal to overcome these challenges. A third-party logistics (3PL) company, like Trinity Logistics, is one such resource.

Trinity Logistics has been in business for over 40 years and has worked with chemical companies of all sizes. Trinity is a trusted partner to help chemical companies better navigate their complex supply chains. We’re well-versed in the chemical industry and can help find a quality carrier for your shipment or offer improved visibility through our customized technology solutions.

When choosing to work with Trinity, our Team Member experts keep you up to date on industry news, upcoming regulation changes, or any other relevant information your business needs to stay successful.

Additionally, we’re a Responsible Care certified partner, meaning we’re committed to providing you with the best service for your logistics and transportation management while staying committed to sustainability practices.

At Trinity Logistics, we’re not your typical 3PL. We’re invested in your business and are here to help your business succeed. If you’re looking for a like-minded logistics partner to help you overcome some of your industry’s challenges, we’re here and ready to help.

One of the unique aspects of Trinity Logistics is our value of servant leadership. We believe it’s not just about what you accomplish, but who you lift up, who you make better, and how you give back. Trinity Logistics has always been heavily involved in our local communities throughout the years, so one year, we decided to streamline our efforts. In 2005, we formed a 501(c)(3) non-profit organization named the Trinity Foundation. 

HOW THIS NON-PROFIT ORGANIZATION IS UNIQUE

The Trinity Foundation is somewhat unique, as it’s entirely operated by Trinity Team Members. Trinity’s Team Members are passionate about serving others, and the Trinity Foundation strives to benefit causes they believe in. All community service and charitable giving from Trinity Logistics funnel through our non-profit organization, the Trinity Foundation.

While all Team Members have the opportunity to serve their time or make monetary donations to the Trinity Foundation, there is a subset group, or Board of Team Members, who organize the Trinity Foundation’s fundraising events and giving, which are fueled by the desire to better our local communities. These Team Members apply for a position and are voted in to serve two-year terms on the Trinity Foundation Board and Sub-Board.

THE TRINITY FOUNDATION’S CORE FOCUS AREAS

Every organization has a powerful purpose, and our purpose is reflected through our three core focus areas that guide our efforts to continually improve the lives of others by serving and investing in our communities. Those core focus areas are;

Health and Wellness

This focus area is to encourage and aid in good health and wellness among our community members. This can involve efforts such as holding our annual 5K promoting movement and heart health or holding blood drives to support our medical community. 

Youth Leadership Development

Youth leadership development supports aiding in the growth of leadership and building a future of strong community members by helping our youth and promoting continued education. This can include efforts such as building relationships with local schools and assisting in their needs, sponsoring camps, offering scholarships, or hosting leadership conferences. 

Community Necessities

Community necessities is a focus area in which we invest and donate to those in need. We aim to improve and strengthen our local communities through efforts such as monetary donations or sponsorships made to support local organizations, providing a monthly meal or much-needed goods to shelters, and providing gifts and necessities to families in need during the holiday season.

OUR MAIN EFFORTS AND FUNDRAISERS

While we host many different events and fundraisers to support our core focus areas, we have several large efforts that we take part in annually. 

Thanksgiving For All

Every November, we partner with the Food Bank of Delaware and Love Inc of Mid-Delmarva to provide Thanksgiving meals to our local community members in need. 

We purchase boxes of non-perishable Thanksgiving-themed items from the Food Bank, Perdue donates roasting chickens, and our Team Members help pack the boxes and distribute them.

On average, we help 300 families a year.

Christmas Families

Each year around the holidays, and with the help of Love Inc of Mid-Delmarva, we adopt families for our Team Members to shop for gifts for them. The adoptees are kept anonymous, and Team Members buy presents based on the wants and needs of family members.

In 2021, we adopted 23 families, and every child received a coat, a pair of shoes, outfits, and four to five toys. 

Heart and Sole 5K

This fundraising event started back in 2010 by a small gathering of runners to raise money for a worthwhile cause. In the early years, funds were raised for Tidalhealth’s cardiac rehabilitation efforts. In the past few years, we were presented with opportunities to help raise funds for family members of Trinity Logistics Team Members battling cancer. 

Big Pink Volleyball

Big Pink Volleyball is an annual fundraising event that we began in 2014 to raise funds for breast cancer charities. Trinity Team Members and any local participants can sign up to compete in a volleyball tournament as teams. But wait, there’s a fun catch! THE BIG PINK BALL. It’s a fun day for all.

Golf Tournament

This fundraising event started in 2005 and has remained our largest fundraising event each year since. Trinity Team Members and any local participants can sign up to compete in a golf tournament locally held at Heritage Shores in Bridgeville, Delaware. 

In 2021, we were able to raise $30,000 with funds going towards our efforts to continue our mission of improving lives by serving and investing in our communities.

Servant Leader Scholarships

One way we support our core focus area of Youth Leadership is through our annual Servant Leader Scholarships for graduating high school seniors. This scholarship aims to give young people – the leaders who will build and shape our communities while displaying Servant Leadership – every opportunity to be prepared for the future. This scholarship is one way we strive to engage youth in their communities to continuously improve their self-esteem, develop a sense of citizenship and an ethic of service, and become stronger leaders of our future. Recipients are chosen by a committee of Trinity Foundation members and are granted one scholarship to go towards their post-secondary school tuition.

Other Efforts

All of Trinity’s Regional Service Centers are encouraged to take part in this non-profit organization and suggest or offer other community efforts that support our core focus areas. In addition to our main initiatives, we also accept donation requests and because of this, there is so much more that we do beyond these annual events. For example, the Trinity Foundation has helped local schools with supplies, packed and donated bags of essential supplies for the homeless, volunteered at homeless shelters, made and donated peanut butter and jelly sandwiches to local shelters, sent boxes of goodies to soldiers, and more. 

Operation: Trinity cares is where the Trinity Foundation collects and sends boxes of goodies to those serving overseas during the holidays.

The Trinity Foundation hosting a blood drive.

The Trinity Foundation participating in Wreaths Across America.

The Trinity Foundation bought and collected donations of school supplies to fill backpacks to support our local schools. 0

To stay on top of what the Trinity Foundation has been up to lately, or to get involved, visit our Facebook page. 

WE COULDN’T DO IT WITHOUT YOU!

We place emphasis on the fact that our non-profit organization belongs to the entire company and is comprised of each and every Trinity Logistics Team Member. However, it doesn’t stop with our Team because we couldn’t do everything we do without our community supporters! 

Each event and fundraiser’s purpose is to make a positive impact on our communities and help our friends and families locally. Many of our neighbors and corporate partners look forward to these opportunities to give back, and we have plenty of those available! 

Ways to Support Trinity’s Non-profit Organization, the Trinity Foundation

Support us while you shop! Select the Trinity Foundation (located in Seaford, DE) as your AmazonSmile charity!

Stay up to date on what the Trinity Foundation is currently working on and how you can get involved, whether that includes donating much needed items, signing up to participate, or becoming an event sponsor!

Trinity Logistics, a leading third-party logistics (3PL) company, is proud to announce its earned recognition as a Top Company for Women in Transportation by the Women In Trucking Association for a fourth year. 

The Women In Trucking Association (WIT) is a non-profit organization with the mission to encourage the employment of women in the trucking industry, promote their accomplishments, and minimize obstacles faced by women working in the industry. Every year, WIT looks for companies with several characteristics that distinguish the companies featured on the list. These characteristics include company cultures that support gender diversity, flexible hours and work requirements, competitive compensation and benefits, training and continued education opportunities, career advancement, and other factors. 

“Trinity Logistics is a company that truly supports your growth and acceleration no matter your gender, race, or anything else,” said Amanda Ashford, Product Analyst. “Your value as a Team Member is based upon the work and effort you put in and your willingness to participate in the company’s collaborative culture. My past experiences have shown me that the grass is truly greener at Trinity Logistics.”

Trinity is proud to be a company that’s known for its culture and a place where Team Members can feel valued and supported. Trinity Team Members are offered flexibility in hours and work requirements, quality benefits for themselves and their families, many continued education opportunities to help support career growth, competitive compensation, opportunities to serve their communities through the company’s employee-run non-profit, and a company culture that is positive and family-friendly. 

“It is such an honor to be recognized by Women In Trucking,” said Jennifer Braun, VP of Kansas City Regional Service Center. “This recognition speaks to Trinity being a great place to work, regardless of gender. Trinity builds a strong culture through focus on continuous improvement. With countless resources, training, leadership development, and mentoring programs, Team Members are empowered to realize their full potential. It’s rewarding to see women flourish at Trinity and to be a part of such a worthy organization such as Women In Trucking.”

To date, Trinity employs over 400 Team Members across seven Regional Service Centers, with 49.5 percent of them women, and 19.6 percent of those women holding a management or leadership role, including our current President, Sarah Ruffcorn. Ruffcorn also serves as co-chair on the Women in Logistics Committee with the Transportation Intermediaries Association (TIA).

Trinity would like to extend their congratulations to all companies that earned recognition on the list. 

“Anyone can be a part of the logistics industry and part of improving the lives of those around us,” said Sarah Ruffcorn. “It really comes down to bringing more awareness to the logistics industry as a potential career path and making it easier to get creative, driven, and talented people started. Then, it is up to us to provide opportunities for them to grow to their full potential and be a place that people want to be a part of. The more we can do that, the more driven, creative, and dynamic people we can attract to logistics!”

Interested in working with an organization that is committed to you and your career growth?

About the Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 40 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized on Transport Topics’ Top 100 Freight Brokerage List, a Top 3PL and Cold Storage Provider by Food Logistics, and a Top Company for Women to Work for in 

Are you prepared for your top customer to stop shipping with you?

We recently asked some of our top agents how they keep their businesses moving forward when times are tough. The biggest takeaway was simple but powerful; sales prospecting never ends.

THE SWEET SPOT

All too often we find ourselves in a “sweet spot.” You’ve built your business up with several steady customers and the daily loads come in like clockwork. You’ve worked hard, real hard to get what you have. Life is good and monthly cash flow is strong! It’s very easy to slow down or even stop sales prospecting for new business. I mean, come on, you’re too busy talking with the customers you currently have and booking their loads, right?

WHAT’S YOUR BACKUP PLAN?

Do you ever think about what would happen if your very best customer for whatever reason stopped moving freight with you? 

Are you prepared and do you have a backup plan?  

Many Freight Agents found the first several months of the Covid-19 pandemic a cold reminder of why they should always be sales prospecting for new business. Many very successful Freight Agents lost customers almost immediately due to the disruption in the market. Some Freight Agents’ businesses completely failed. 

Beyond the Covid pandemic, shortages of crucial materials or parts around the world happen from time to time. It can and does happen, many times, without or very little warning. 

Whether you’ve fallen victim to this or wish not to, there are things you can do today to be prepared. Remember, no business is immune to disruption.

NEVER STOP SALES PROSPECTING FOR NEW BUSINESS

Sales prospecting can be one of the most challenging parts of your business, so it’s easy to see why it can sometimes fall on the back burner once you’re comfortable. If you’ve found your sweet spot and slowed down, then start today working on generating new business through sales prospecting. You may say, “I don’t have time.” But, even if you dedicate just one hour a day to finding new business, you are going to come out ahead. 

Freight Agents must have the mindset to always be looking for new business. Without a pipeline of leads, you are not adding business from new customers. There are plenty of opportunities out there and many sales prospecting methods to drum up new business. Here are some tried and true methods that work. The Freight Agents I know that do this in their business are some of the most productive Freight Agents in the industry.

PREDICTING AND DUPLICATING YOUR BUSINESS

What if you could predict the outcome of your daily sales prospecting? Let’s use cold calling as an example. If you keep track of your numbers, you will get better. The key to making sales prospecting work well is knowing your numbers. Knowing your numbers creates predictability within your business. 

For example, can you prospect each day 1 pm – 2 pm and predict what is going to happen? Yes, you can if you track your numbers. But the key to a good business is the ability to duplicate an activity and get the same kind of response.

If you look at the diagram below, you’ll see a Freight Agent’s list of prospects that they have been calling on. In this example, you can see that the Freight Agent is calling on three prospective customers. They have made 35 dials and had 10 conversations with these customers. The result of these numbers has landed them one customer. This Freight Agent knows moving forward that it should take them that number of dials and conversations to land a new customer.

Tracking your numbers is very important because it will tell you the levels of your efficiency.  Set a daily or weekly schedule to spend some time sales prospecting and you will start to build momentum. Your confidence in this will grow, and you will improve, and start adding more customers. Try this for the next 30 days and see what happens. I think you’ll be pleasantly surprised by the direction you are headed! 

ASK FOR REFERRALS

Referrals can be one of your easiest and most powerful sales prospecting techniques. Statistics show that 93 percent of consumers trust recommendations from colleagues, friends, and family. 

Spend some time reaching out to your past and current satisfied customers to ask for referrals, however, make sure you have a good relationship with them. It’s best to reach out to the ones you’ve helped just as much as they’re about to help you. 

A great tip for successfully gaining customer referrals is to get the timing down right. Choosing to reach out for a referral shortly after you’ve impactfully helped a customer with their logistics is ideal as they will be more likely to return the favor with any referrals they may have.

ALWAYS FOLLOW UP

Cold emails or calls that go unanswered or returned can quickly turn into a beneficial conversation if you follow up. Not following up is giving up and greatly decreases your chances of getting a reply. Perhaps when you initially reached out, your prospective customer was busy, forgot about your reach out, or simply didn’t need your services at the time. Following up not only reminds your prospective customer of your available services but broadens your awareness with them. 

In a recent study on sales prospecting, it was found that the most successful cadence based on email replies is six touches throughout three weeks. So unless your prospective customer has asked that you do not call or email them, continue reaching out and try to connect with them. 

ENGAGE IN SOCIAL MEDIA

Everyone uses social media and it’s a great way to find and gain new customers. Statistics show that those who tap in social media for their sales are 40 percent more likely to hit their revenue targets than those who don’t use it. 

There are many ways to use social media to your advantage. First off, you can showcase your expertise. Customers are looking for experts in logistics and supply chain solutions. They want to know who they work with can be a trusted resource for them. Showcase your knowledge by sharing and commenting on relevant industry articles, important freight market news, or any of your company’s high-quality content. Doing so can show potential customers that you know your stuff and can be a reliable source of support for their company. 

And make as many connections on your professional social media accounts as possible. The more connections you have, the more chances for new customers. 

Connect with the customers you close deals with or anyone you know in your industry. Connections with your current customers are a great way to find and gain referrals. Having a mutual connection with your prospects will automatically warm up your outreach and better yet, help spark a conversation with them from the start. 

KEEP YOUR BUSINESS SUCCESSFUL

Continued efforts for sales prospecting is a necessary evil for keeping a successful business. It’s the surest way to generate more business opportunities, close more deals, and keep your revenue incoming. 

If you’re bogged down by back-end tasks and need more time in your day to add in sales prospecting, consider joining Trinity’s Authorized Agent network. Trinity Logistics has over 30 years of experience aiding in the success of our freight agent businesses, with many new freight agents seeing a 50 percent increase over a two-year period from joining. 

Join our Authorized Agent network today and gain more time to generate more revenue. We’ll focus on everything else. 

Trinity Logistics is proud to announce Chad Taylor has been named Vice President of Carrier Development. 

“Trinity is very excited to welcome Chad Taylor to our team,” said Sarah Ruffcorn, President of Trinity Logistics. “Strengthening and developing our carrier relationships continues to be a key priority for us in the years to come. We look forward to Chad helping us provide the best services for our carrier network and take the Trinity Experience to the next level.”

Taylor has been working in the logistics industry for over a decade, with companies of all sizes.

“I’m really excited to help Trinity increase their brand awareness among the carrier audience,” said Taylor. “There’s a lot that Trinity does behind the scenes, helping many carriers grow their businesses. I’m eager to support the current landscape and expand on that to further strengthen Trinity’s carrier partnerships.”

Taylor brings years of experience in creating and leveraging committed capacity, strategically managing carrier accounts, and building strong carrier relationships by thoroughly understanding their wants and needs in business. 

“At Trinity, we know our shipper and carrier partners are integral to our success,” said Mark Peterson, Senior Vice President of Sales. “Chad has the proven experience and a passion for connecting shipper’s supply chains to the optimal carrier network.  He’s the perfect choice to lead Trinity’s carrier development strategy.” 

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 40 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized on Transport Topics’ Top 100 Freight Brokerage List, a Top 3PL and Cold Storage Provider by Food Logistics, and a Top Company for Women to Work for in Transportation by Women in Trucking.

If there is anything we have all learned together over the last few years, it’s that nothing stays the same. While we have used the phrase “everything changes” as more of a cliché, we’ve all had a front-row seat to just how fast things can change and how important it is to stay prepared with accurate information. However, another thing we’ve learned over the last few years is that sometimes a news source may not be the most reliable.

Let’s face it, not many industries have had the spotlight thrown at them quite like transportation! And with so much information, news, and opinions being thrown at you all the time, it can be hard to know what the actual truth is and what is an exaggerated opinion. From social media, public opinion, company-specific data, and political forums, there’s an unlimited number of news sources available, so finding trusted information is as important as ever.

Tips to Make Sure Your News Source is Trustworthy

You can Google any number of articles to find some tips and tricks to ensure you are reliable, but to keep it simple you can head back to your writing class! Using the standard CRAAP method is probably the best way. Yes, I said CRAAP – don’t you love a good acronym?

Here are some tips to make sure that the information you take in is accurate, truthful, and relevant.

C – Currency

Was it published last week or last year?

R – Relevance 

Is this article relevant to what you need? Is this information important?

A – Authority 

What is the source of information? Who is the author? Do they have any credentials or experience in the subject matter? 

A – Accuracy

Can you validate the accuracy of the information? 

P – Purpose

Why was the article written? Was someone trying to argue a point or share information?  

Count on Trinity as a Trustworthy News Source for Transportation

We understand that finding the time to vet resources and information fully is just one more thing to add to your already loaded plate.  That’s why we have a network of Team Members and external relationships that help us stay up to date on the ever-changing market in which we work.

We work diligently to ensure that any information we pass on to Freight Agents and Team Members within the company has the best information possible, as quickly as possible. We make use of trusted sources such as Freightwaves, Transportation Intermediaries Association (TIA), and many other relationships throughout the industry.

Ways We Share Trustworthy News With You

Daily News Update

As a Trinity Freight Agent, you’ll receive our Daily News Update email every day. This email hosts four of the top transportation news articles within the past 24 hours. Additionally, we share two news articles outside of the transportation industry, the latest Trinity LinkedIn post for you to share, and a motivational quote.

Weekly Update

Each week, Trinity’s Freight Agents receive a Weekly Update email. This email contains any quick information that may help you, such as information on technology enhancements, important dates to remember, and more. 

Monthly Newsletter

The Agent Monthly Newsletter puts you up-front and personal with your Agent Support Team. Members of this Team share information that they think will help a Freight Agents’ business, important updates, Freight Agent office celebrations, and some personal stories to grow our relationships. 

Freight Market Update

Each month, Greg Massey pulls freight industry information from FreightWaves’ Sonar Product and writes a summarized article that we call our Freight Market Update. You can find the monthly update on our blog!

Participating in Organizations and Conferences

Many of our Leadership Team Members participate in well-known organizations and conferences to not only help keep all of Trinity updated on what’s going on in the industry but to share our expert experience and knowledge with others. For example, President Sarah Ruffcorn chairs the Women in Logistics Committee with TIA and has participated in their Connecting to Climb Series. Additionally, Chief Financial Officer Doug Potvin recently traveled to Washington D.C. to testify before Congress on supply chain issues and how to build resiliency for the long term.

We’re Here as Your Go-To News Source for Transportation

It’s important to us that the Freight Agents that work with Trinity have the information they need to make important decisions relevant to their business and the current market.  If you’ve been looking for a 3PL partner who you can trust to be a reliable news source, get in touch with the Trinity Logistics Agent Support Team so we can discuss your business’s unique needs and inform you of how we can work together to meet them.

Whether you’re at a local restaurant, a holiday party, or spending a Friday night on the town, you, or someone you know is having a drink. And no, we’re not talking about a glass of water or soda. We’re talking about alcohol, including beer, wine, spirits, liquors, and liqueurs. What does it take to get alcohol from manufacturing plants to stores and restaurants for consumers?  In order to ship alcohol safely, there are many rules and regulations to follow.   

Do We Even Drink That Much? 

In the United States alone, people who are 21 years and older consumed 7.8 billion gallons of alcohol in 2018, according to a report by the National Institute on Alcohol Abuse and Alcoholism. Breaking this down, means 6.3 billion gallons of beer, 900 million gallons of wine, and 570 million gallons of spirits consumed. So, shipping alcohol is a continued need and one that is only going to grow. Since the pandemic hit in 2020, the volume of consumed alcohol increased at least two percent year-over-year.  

The Production 

In the United States alone, the alcohol beverage industry handles more than 4 million jobs and generates almost $70 billion in revenue. This number is only going to grow but beers, wine, and spirits are all different for the consumer.  

Beer 

This sector has been dominated by big brand names ever since the beginning. Big brands like Bud Light, Coors Light, Budweiser, and Corona all make life hard for those small-town local breweries. 

While 2021 was a record year for small-town businesses with 710 openings and only 176 of their doors closing across all 50 states, they still face a tall hill to climb. In this situation, it’s David versus Goliath. Big beer companies have the brand reputation, the capital, the marketing, and all the business. Therefore, small breweries must compete not only with them but with other small local breweries to make it in the industry. 

However, with everything against them, many consumers prefer a unique-tasting beer compared to the very recognizable Bud Light can.  

While small breweries open their doors to everyone, their target audience for their beer is individuals in their twenties, thirties, and early forties. These individuals (especially Millennials) are more likely to try new drinks and prefer ones that have different flavor profiles such as sweet, salty, sour, hoppy, spicy, and more. This shows because, in 2021, the volume growth in small breweries grew by 7.9 percent and produced 24.5 million barrels of beer.  

Wine 

The wine market is as competitive as the beer field, where big brand names are a household stable with new vineyards and wineries opening across the United States.  

Some of the biggest names in this sector are Franzia, Barefoot Cellars, Twin Valley, and more. The wine sector is expected to see significant growth. In 2021, the market was worth $417.85 billion and is expected to grow 6.4 percent year over year. So, while one may face the challenge of competing with big brand names, if a quality product is produced, there is great potential. 

Spirits 

The spirits industry also referred to as hard liquor, is a sector that made $135.78 billion in 2021. This sector has a lot more variety, including spirits such as vodka, tequila, rum, whiskey, gin, and more. Within each of these categories, they all have well-known competitors, meaning each one presents unique and complex challenges for those within the sector.  

But, How Does Shipping Alcohol Work? 

Whether you make beer or spirits or are a big brand name or a small business, one thing is for sure, you NEED to ship your product out to the consumers. But what does it take to ship alcohol? 

When shipping alcohol you must have certain permits and meet regulations to ship it safely and most importantly, legally in the United States.  

What Are the Regulations for Shipping Alcohol? 

Here is where things get tricky. When shipping alcohol, you must follow certain rules, but the United States does not have one set of rules for transporting alcohol. This means that all 50 states in the U.S. have different rules and regulations to follow. For example, in Delaware, carriers must abide by the Delaware Office of Alcohol Beverage Control Commissioner rules but carriers traveling through New Mexico must follow the Alcoholic Beverage Control.  

Before arranging your shipment of alcohol, you must be aware of each state’s regulations for the transportation of it. Find out what you need to know about a certain state’s requirements by clicking on the link below: 

Making Shipping Alcohol Easy with a 3PL 

No matter if your company is big or small, selling beer or wine, everyone must follow these rules when shipping alcohol. However, ensuring the carrier has the proper permits can be a pain-stacking task. By using a 3PL, like Trinity Logistics, you’ll gain access to a network of strong carrier relationships and Team Member experts with experience in the regulations for shipping alcohol. 

Working with a 3PL means you’ll have someone on your side to help all the backend logistics work so you can focus on making and selling the best product. Plus, we offer a variety of shipping solutions for you, from less-than-truckload shipments to temperature-controlled intermodal, we have the shipping solution you need.