The chemical industry is vital in producing goods and services that touch every aspect of our lives. It’s a competitive market to be in.

Adapting to trends is crucial for chemical manufacturers to stay successful. The most profitable companies will be ones that work with business partners who keep them updated on these trends and embrace any changes that may come their way.

Trends Affecting the Chemical Industry

• Artificial intelligence
• Data analytics
• Specialty chemicals
• Sustainability
• Renewable and bio-based chemicals
• Safety and reducing risk
• Resilient supply chains 

Embracing Artificial Intelligence

The chemical industry has a history of embracing new technologies. Artificial intelligence (AI) is no exception. AI offers many potential benefits for chemical manufacturers. It can help find savings, improve efficiency, and increase productivity. There are so many ways AI can help chemical companies get ahead.

For example, it can help automate manual tasks and analyze vast amounts of data faster. With AI, chemical companies can make more informed decisions and improve quality control. Adopting AI can also help chemical companies improve workplace safety and reduce the risk of human error.

The Growing Significance of Data Analytics

Examining data sets for insights to improve decision-making is becoming more commonplace among chemical companies. Chemical manufacturers can use data analytics in their decision-making to enhance their productivity, reduce costs, and predict critical events that may impact their business. Moreover, they feed AI algorithms this data to forecast better and optimize their operations.

Accessing data can provide insight into the quality control of products or visibility into bottlenecks affecting their chemical supply chain. This data can help them pivot and improve their customer’s experience. Using data analytics is a great opportunity for chemical manufacturers to drive growth and profits.

A Rising Demand for Specialty Chemicals

Many other industries use specialty chemicals, like personal care, electronics, packing, and pharmaceuticals. In fact, the pharmaceutical industry accounts for the largest segment using them as the need for more medication grows.

Additionally, agrochemicals are another significant user of specialty chemicals. The growing population means an increased need for food and food production. Agricultural land is dwindling, and increasing the crop yield per acre of land becomes more important, increasing the demand for specialty chemicals.

Sustainability

The pressure on chemical manufacturers to reduce the environmental impact of their operations and products has never been greater. Regulatory agencies have placed stringent regulations with ambitious emission reduction goals for 2030. While many in the chemical industry have prioritized sustainability in their business, there is still work to do.

Green chemistry is part of this trend that’s gaining momentum. Green chemistry focuses on the processes and products to reduce the effect of hazardous materials and negative environmental impact while conserving natural resources for future generations. Green chemistry embraces recycling technologies, alternative energy resources, and other sustainable practices. This pushes many chemical manufacturers to review their current business strategies.

A Greater Need for Renewable and Bio-based Chemicals

A growing demand for renewable and bio- or plant-based chemicals should be no surprise.

This trend aligns with sustainability goals and brings the chemical industry opportunities for savings and new market opportunities. Companies are exploring avenues like synthetic biology, bioremediation, and the production of bioplastic or biodegradable materials

Prioritizing Safety and Reducing Risk

Safety and mitigating risk are huge concerns for businesses in the chemical industry.

Cybersecurity is a rising trend and threat for many companies. We see it all over the news. Hackers and scammers are becoming more tactical in cyber-attacks and company breaches of private information. It’s crucial for chemical companies to put in place security measures and training to keep their businesses safe.

The transport of hazardous chemicals has also recently gained special attention in the news. Rail transport accounts for around 19 percent of chemical shipments. Recent derailments, like in East Palestine, Ohio, have raised concerns about transportation safety.

Many chemical companies are also investing more in developing safer chemicals and products. Their concerns are not only to be less harmful to the environment but to human health as well.

Improving workplace safety is another concern. Companies install new safety protocols, enhance employee training, and use technology to address this.

Building a Resilient Supply Chain

In the last few years, companies realized how vulnerable their supply chains were.

In a survey by the American Chemical Council, 97 percent reported modifying operations due to supply chain disruptions. Chemical companies are focusing on reducing supply chain risk and increasing flexibility. With 25 percent of the U.S. economy depending on the chemical industry, it’s important their supply chains keep moving.

Keep Your Chemical Supply Chain Ahead of the Trends

Keeping your chemical company ahead of evolving trends and the competition is important. Having business partners that stay tuned to what’s happening in the chemical industry can be invaluable.

Trinity Logistics can help you with many of these trends through our services. Whether you have sustainability goals, are looking to build supply chain resiliency, or need technology to improve visibility and offer data analytics, we have solutions.

We’re members of many industry-related associations like the National Association of Chemical Distributors (NACD) and are Responsible CareⓇ Certified, so you don’t have to worry about falling behind in news or trends that may affect your business. When you work with Trinity Logistics, your designated expert will keep you so informed that you’ll likely know what’s affecting the chemical industry before any of your competitors do.  

That’s just part of Trinity’s People-Centric service you’ll get to experience when working with us. We understand that people are at the heart of all businesses, so that’s who you’ll talk to – a dedicated relationship at Trinity. It’s also who we truly serve – your people.

Our goal is to improve lives, and when you decide to work with Trinity Logistics, you’ll see just that – improved life satisfaction amongst your employees and customers.

As the industry pivots from Logistics 3.0 to Logistics 4.0, the role of Generative AI, a subset of artificial intelligence that can generate data like what it’s trained on, is becoming significant. 

What could and should you do with this technology?  Let’s follow, Alex, a seasoned logistics manager, into his journey with Generative AI in logistics. Hopefully, it will help you determine how to best apply this to your business.

Logistics 3.0 vs Logistics 4.0

Amid the hustle of daily logistics operations, Alex has found himself standing at a crossroads. The days of Logistics 3.0, with its familiar integration of technology and automation, were beginning to fade. A new era, Logistics 4.0, was dawning, bringing with it the promise of Generative AI.

In Logistics 3.0, Alex had seen the wonders of electronic data interchange, warehouse management systems, and transportation management systems. These tools paved the way for efficiency, streamlining operations, and data storage. Yet, something was missing. While data accumulated, its full potential remained untapped, and decisions largely depended on human insight.

Enter Logistics 4.0, a realm where technology is integrated and intertwined with every aspect of operations. Generative AI became Alex’s trusted advisor, offering capabilities that went beyond conventional wisdom. Here, data was stored and analyzed in real-time, creating predictive models, forecasting demand, and even simulating myriad scenarios.

Generative AI: A Helping Hand

With the introduction of Generative AI, decision-making saw a paradigm shift. No longer were decisions merely human-driven. Now, vast datasets could be processed with unparalleled speed and insights delivered directly to the team. 

Alex marveled as the AI suggested new routing strategies that outperformed traditional methods. When it came to risk management, AI could paint potential risk scenarios from existing data, enabling further preparedness against unforeseen challenges.

A New Era

Where Generative AI truly shone was in its influence on hyper-personalization and customer experience. 

Alex recalled a customer who had faced delivery delays in the past. Now before the customer could express any concerns, Generative AI analyzed previous interactions, preemptively providing solutions to identify and allow proactive mitigation of any delays. Such predictive customer service seemed like magic!

Customers were no longer treated with one-size-fits-all solutions either. Analyzing their preferences and behaviors, Generative AI tailored communications to fit an individual’s needs, background, and details. Natural Language Processing, powered by the same AI, equipped teams with accurate and individualized customer information. Moreover, dynamic pricing models consider each customer’s history, offering personalized pricing and discounts.

The power of Generative AI didn’t stop there. It sifted through mountains of customer feedback, highlighting sentiment and crafting actionable insights. This dynamic tool kept the team agile and evolving customer needs stay met.

In this new era of Logistics 4.0, Alex realized that the industry was undergoing more than just a technological shift. It was a transformation of values and priorities. Every customer interaction was now an opportunity to offer a more tailored, predictive experience that exceeded expectations.

Generative AI Concerns

Yet, as these capabilities expand, so do ethical concerns. Alex understood the importance of utilizing AI ethically, ensuring that it complements human skills rather than replacing them. He was also aware of the apprehensions among his team members.  They feared that AI might render their roles obsolete.

To address these concerns, Alex led training programs, emphasizing the useful relationship between AI and people. He shared how Generative AI could handle vast datasets, leaving the strategic and empathetic decisions to people, who were irreplaceable in these capacities. This synergy would ensure efficient logistics while preserving job roles, emphasizing the value of human touch in an AI-driven world.

Customer interactions presented another challenge. With Generative AI’s potential to personalize experiences, there was the risk of infringing on individual privacy. Alex championed transparent communication. He educated customers about how their data was used and the measures in place to protect their privacy. Training sessions were organized to equip team members with knowledge about ethical data usage, ensuring customers felt safe and valued.

Alex also recognized the importance of avoiding the misuse of AI. Though AI could suggest new routing strategies or predict potential challenges, the decision-making power remained with people. Alex believed that AI should inform decisions, not make them autonomously, especially when people’s livelihoods were at stake.

A Whole New World of Logistics

As he looked ahead, Alex felt optimistic. In this age, where brand loyalty was deeply rooted in personalized experiences, he knew that with Generative AI by his side, they were poised to lead, innovate, and set new standards in the world of logistics.

The leap from Logistics 3.0 to 4.0 marks a significant shift from manual and reactive operations to automated, intelligent, and proactive systems. Generative AI stands at the forefront of this revolution, providing the tools necessary for logistics companies to harness the power of their data, make informed decisions, and stay ahead in the competitive market.

Optimized load planning is fundamental to improving your service and revenue.

Could your company be wasting money on a logistics strategy that doesn’t work? Efficient load planning is more critical than ever and a key performance area for any supply chain. Ideally, you want to be able to move your product to your customers while maintaining desired service levels in the most efficient way. Logistics optimization strategies such as improving your load planning processes can be an effective way to reduce freight costs by as much as 10 to 40 percent.

While this sounds great, load planning can be a very manual and time-consuming process. A transportation management system (TMS), specifically one that includes a freight optimization tool, is one way to analyze and take your load planning process from hours of manual work to minutes through automation and technology.

COMMON LOAD PLANNING TMS MISCONCEPTIONS

Before we dive into how a TMS can help you with your load planning, perhaps you’ve thought of one of these common misconceptions.

A TMS Optimizes on Its Own

First off, not all TMS platforms are the same. Some may not even offer load planning tools. It’s also important to see what kind of support is offered, as having an expert available can help provide you with more insight than the software alone.

The Optimized Load Plan Will Be Perfect Every Time

Technology is a great tool to make your logistics processes more efficient. The word to remember here is “tool”. Even a TMS with a freight optimization tool can overlook certain opportunities for freight consolidation, so it’s important to always treat your transportation technology as an aid to your load planning process and not as a full replacement for it.  

BENEFITS OF OPTIMIZED LOAD PLANNING

• Cost Savings
• Higher profitability
• Improved logistics performance
• Improved logistics collaboration
• Improved customer service

HOW A TMS HELPS OPTIMIZE YOUR LOAD PLANNING

A TMS is a powerful tool for optimizing your load planning. A TMS provides you visibility into your entire logistics process. This allows you to monitor performance and create efficient plans. It helps you with your forecasting and planning so you can find cost-saving options. A TMS can help give you a clearer picture of your entire freight network by housing all your transportation information in one system.

Now, there is a lot of transportation management software out there. To gain the most benefit for your load planning process, you’ll want to make sure you select one with a freight optimization tool.

WHY WOULD I NEED A FREIGHT OPTIMIZATION TOOL?

Anyone who has gone through the process of figuring out how to reduce shipping costs for each of their loads knows how much of a pain it can truly be. The process starts with tracking down all your open shipments, deciding what loads should be moved together, and then building, rating, and tendering those loads manually. For those who have not implemented a TMS, this is usually done with paper and pencil or an Excel spreadsheet.

Many factors go into optimizing shipments, including the number of pallets and weight of each shipment (taking trailer size into consideration), delivery availability for locations, and special services needed.

Perhaps one of the most important dynamics of building a shipment is delivery deadlines. It’s imperative to take note of whether a truck can deliver to single or multiple locations and arrive on time, factoring in the drivers’ hours of service (HOS) and loading and unloading times.

In sum, it’s a like a complex jigsaw puzzle made up of your freight, and trying to figure it out alone can be difficult.

HOW CAN A FREIGHT OPTIMIZATION TOOL HELP ME?

The freight optimization tool in a TMS will take your list of open shipments and consolidate them into loads based on the criteria specified by you. The software’s criteria encompass ship and delivery date flexibility, maximum weight per shipment, the maximum number of pieces, the number of picks and drops, driver hours, and more.

You’re also able to choose which carriers you want to include for consideration. Once these parameters are set and the optimizer has been run, you also have the capability to auto-create loads in the TMS based on the optimizer’s results.

The optimizer tool accomplishes in minutes what usually takes a person hours to calculate and configure, with the likelihood of saving money in the meantime. The top benefits here translate to both time and money saved. Gone are the days of sitting at your desk for hours with a calculator and a headache.

In summary, our TMS (and other similar products) allow you to enter all your shipments, whether it’s 20 or 1000, and will automatically calculate the most efficient way to route your shipments by combining smaller shipments into multi-drop truckloads, keeping other shipments separate, and configuring the way it all gets routed across the country. The results of the freight optimization tool include the reported cost savings and a detailed report of the loads proposed.

START OPTIMIZING YOUR LOAD PLANNING WITH TRINITY’S TMS

Logistics optimization never ends. It is a continuous process only limited by your time, technology, and commitment to improvement. And ensuring your company has access to a best-in-class TMS is the key to starting that process and finding efficiencies.

Discover how Trinity’s TMS, including its freight optimization tool, can improve your logistics processes, like load planning, helping you offer better customer service and reduce costs while increasing revenue.

We’ve recently covered ways you can find prospects and warm up your cold calls. You’ve got your eye set on a business you can help, so, how do you go from phone calls to closing a sale as a Freight Broker Agent?

A few weeks ago, we held our first educational and virtual Agent Conference of 2023. We had a great line-up of sessions hosted by members of Trinity’s Leadership Team as well as our featured guest Blythe Brumleve of Digital Dispatch, and Everything is Logistics podcast.

This conference focused on winning sales and growing strong customer relationships as a Freight Broker Agent. Sessions took us through the complete sales cycle – from winning your first shipment from freight leads to moving your customer towards dedicated freight, and then providing them with full freight management services.

Let’s start at the beginning; and share some smart, simple, and practical advice on closing a sale and winning that first shipment.

FROM PROSPECT TO CLOSING A SALE

First, develop your strategy for handling freight leads. Here are some suggestions from our top sales experts on how to effectively get your prospect’s attention, work your pipeline, and turn your freight lead into a new shipping customer.

Getting Your Prospect’s Attention as a Freight Broker Agent

When initially contacting your prospects, you often don’t have a lot of time with them. For that reason, you don’t want to be too generic. Just saying you’re with a third-party logistics (3PL) company with solutions and you want to talk about their shipping process won’t get you time on the phone with them.

You need to find ways to differentiate yourself and your services, so you stand out and get their attention. So, make sure you always have a reason for making that first call! Here are a couple of ideas to get you started.

Sell Your Capacity

Let’s say you have consistent capacity within a certain area. Try to find more prospects within that region and work with the same equipment. You can sell that capacity right away on your first phone call. Let them know who else you work with within that area, that you have capacity available that you’re looking to cover, and how you can help them.

It can be as simple as saying, “Hi new customer. I work with ABC Company in your area five days a week and have more trucks and equipment available that I think will help you.”

Sell Into Your Industry Expertise

Pick an industry to focus on that you are having success with or have specific knowledge of and target those prospects. Then, by having repeat conversations with similar prospects, you’ll develop a flow using industry-specific “lingo” and your knowledge of any unique scheduling requirements, equipment types, or loading/unloading procedures for those commodities.

You can say, “Hi, new customer. I work with this industry often, and I noticed you’re in a similar industry. I know the scheduling process or loading process needed within this industry well and I think I can help you.”

Both examples give your customer a specific reason why they should have a conversation and start building a connection with you right off the bat.

Remember, the goal of your initial call is to gather information and start a conversation. Most likely, you won’t get the decision-maker on the phone during your first call. That’s okay. If you can’t get on the phone with the decision-maker, try talking to someone in sales.

We know salespeople love to talk. They know their product and their customers and often have a relationship with the shipping manager. So, you’ll be able to learn more information about the company and its current process, and any objections they may have, that you can later leverage when you finally land a call with the decision-maker at the company.

Finding the Ideal Prospects Based on Strategy

So now we have some ideas on how to approach prospects but where do we find the folks we want to call? Here are a few proven tips.

1. Use Google Maps to find prospects geographically close to current customers when selling into capacity. Look at satellite and street images to get a good idea of what’s going on at their facility and on their docks.

2. Use Google Images when selling into industries. Search images by keywords (Ex: Industrial Generators) to find out who’s manufacturing or selling the commodity you are targeting.

3. Use LinkedIn & ZoomInfo to research the companies you identify and find contact information for the people you want to call.

Working the Freight Leads Pipeline

The most important thing is to keep it simple and establish a consistent rhythm. Quality over quantity is always the best approach and makes it easier to manage. Try focusing on a smaller group of qualified prospects with high intensity and a sense of urgency in your communication to gain quick momentum in turning over new shipping customers.

This means not holding onto stale leads. You’ll find not every prospect is the right fit and that’s okay. Let them go.

A good rule of thumb with mid-size companies is that if you aren’t talking to the decision-maker within two weeks, then move on. This helps you keep up the momentum in closing a sale by removing old leads for new potential prospects.

When you finally get connected with the decision-maker at the company, use your initial conversations as a point of reference to buy yourself a few minutes of their time. For example, “I recently spoke with Holly Cooper from your sales team and came up with some great ideas to help with your freight”.

Just like in your initial call, define your reason based on facts you uncovered and sell into your capacity or industry expertise. Too many Freight Broker Agents will get to the decision maker and go back to the general 3PL solutions selling. Remember your unique connection on why you can help them.

More Quick Tips for Closing a Sale

1. Choose discipline over motivation. The reality is you aren’t going to wake up every morning feeling ready to set the world on fire! Set daily goals for yourself (X number of cold calls, X number of follow-ups, X number of new prospects added to pipeline, etc.) and stick to them.

2. Be consistent and systematic in your prospecting efforts. Use a good CRM to organize your pipeline, log notes from conversations, and schedule follow-ups.

3. BE YOURSELF! People buy from people. Be confident in yourself and your services and let your personality shine through.

MAKE CLOSING A SALE AS A FREIGHT BROKER AGENT EVEN EASIER

As a Freight Broker Agent, running your own business can be hard work on top of winning over new customers. That’s why we have an entire Team here to help you.

Let us help you gain more time to focus on what you do best, building relationships with shipping customers and motor carriers, while we handle the rest. In fact, many of our new Freight Broker Agents see over a 50 percent increase in business growth within their first two years at Trinity Logistics.

The following is an opinion article on AI in supply chains, written by Russ Felker, Chief of Technology (CTO) of Trinity Logistics.

Artificial intelligence (AI) continues to grow its presence in our everyday lives, businesses, and now, supply chains. In a recent MHI Annual Industry Report, 17 percent of respondents said they use AI, with another 45 percent stating they will begin using it in the next five years. And of more than 1,000 supply chain professionals surveyed, 25 percent stated they plan to invest in AI within the next three years. While AI in supply chains has its benefits, it continues to be overhyped as a replacement for human cognitive abilities.

AI in Supply Chains: We Need to Change Our Focus

The technologies leveraged by today’s AI offerings fall flat when applied to the complex day-to-day of supply chain interactions. We need to stop chasing the inflated promises of artificial intelligence and start focusing on the very powerful pattern recognition and pattern-application technologies marketed today as AI to support our teams more effectively. Instead of focusing on AI, we need to reorient on CAI (computer-aided intelligence).

Now, this might seem like a semantic argument, and to a certain extent it is, but the difference between artificial intelligence (AI) and computer-aided intelligence (CAI) is distinct. You might ask, “What does it matter if the technologies are being put in place and create efficiencies?”  “So what if it’s called AI?”  I would say it makes all the difference in the world.

What AI in Supply Chains Currently Does Well

First off, let’s talk about the technologies backing the products that include AI.  As with many technology implementations, they are, by and large, applying rulesets to data. Being able to quickly process a defined pattern against a large data set is both no mean feat and hugely beneficial in a supply-chain setting. In the end, however, these implementations are no different than a rules engine – albeit one with a high degree of complication. For example, take an area of the supply chain that has had this form of technology applied to it, quite successfully, for many years – route optimization.  

Optimizing a single route is relatively simple but optimizing the routes of multiple vehicles in conjunction with related schedules of item delivery commitments and layering in things like round-trip requirements and least amount of non-productive miles (miles driven without a load) and the level of complexity moves well beyond what an individual could do in a reasonable period of time.  What can take on this type of task is a processing engine designed to apply complex patterns within a given boundary set – and that’s what current implementations of AI can do. And they do it well.

Why AI Can’t Replace Humans

The first problem comes in when we examine the stated goal of AI – the ability for a machine to work intelligently. The difference between hype and reality is in how we interpret a keyword – intelligence. Even the most recent and hyped AI systems continue to fail at the same core intelligence functions such as understanding nuanced context and broader application of existing patterns.  

Take Gato from DeepMind, a division of Alphabet, as an example. While it can examine an image and draw basic conclusions, the context and understanding are both entirely missing from its analysis. Tesla provides another example where a driver had to intervene as autopilot couldn’t recognize a worker holding a stop sign as something it should avoid. These limitations minimize the tasks for which AI technologies can, and should, be leveraged.  

The second problem is related to the first. The acceptance of “AI” from teams has been wrought with, at a minimum, intense change management and, in the worst case, rebellion. If you are bringing in AI to a team, why wouldn’t they draw the conclusion that your goal is to replace them? To start down the path of both realistic expectations from senior management and more widespread adoption of technology, we must change the approach we take with stakeholders impacted by implementations of AI. We need to talk about CAI.

It’s Time to Set the Stage for CAI

Just the acronym alone talks to a much more practical and achievable marriage between a person and a computer. It’s not the computer that’s intelligent; it’s the person using the computer. What a computer can be taught to do, is to effectively deliver relevant information to a person at the time they need it based on their job function and recognized point in the process. So instead of using a technology such as a recommendation engine to pick a product you might like or a movie you’re likely to want to watch, let’s turn our focus to delivering salient business information to our people. We can effectively use analytics and machine learning to create data recommendations and deliver those recommendations directly to users in their primary applications at the right time in their process, so they don’t have to go find data in multiple reports or sites. Once a pattern is recognized, by people, and the data is organized correctly, again, by people, we can use things like machine learning and analytics to deliver that result set effectively and consistently.  

What this approach achieves is reduced interaction by a person and the machine reclaiming time for people to connect with customers outside of transactional conversations. By providing relevant data in-process, you make your team more efficient in their use of the system and create more opportunities for person-to-person interactions and relationships. The goal of any system implementation should be to reduce the time needed for a person to interact with it to achieve the desired result. This is different from having the perspective of the machine doing what a person does – which can be a misguided goal of AI. Instead, the system needs to be built to strategically leverage AI in areas that support the reduction of repetitive, rote work, enabling teams to focus on higher-value work.

A 3PL Focused on People

As a 3PL, a large part of our work tends to gravitate toward the identification and management of exceptions, but many times that is reactionary. We can leverage the technologies present today to enhance exception identification and management. Via AI-enabled supply-chain systems, information can be more present for teams to apply their intelligence, experience, and skill to solving issues optimally. The ability to recognize early in the life of a load the potential of a delayed delivery enables teams to make proactive adjustments with the receiving facility and the recipient. We can gather documents automatically and provide the information in a consumable fashion reducing the amount of manual effort to extract relevance from the documents.

As a 3PL we rely on two primary skills – intelligent use of data and building and maintaining relationships. Neither a computer nor an algorithm can do either of those alone, but a person backed by a Computer-Aided Intelligence system can. Creating systems that focus on CAI is what allows Trinity’s true source of intelligence, our team, to shine and deliver consistently phenomenal results for our customer partners. Now, you might be the exception and prefer to converse with a chatbot, but I’m guessing if you read this far, you’d rather talk to a person – which is what you get when you call Trinity – a person, backed by computer-aided intelligence systems, who is ready to do the work to create a relationship with you and deliver phenomenal results.

If there is anything we have all learned together over the last few years, it’s that nothing stays the same. While we have used the phrase “everything changes” as more of a cliché, we’ve all had a front-row seat to just how fast things can change and how important it is to stay prepared with accurate information. However, another thing we’ve learned over the last few years is that sometimes a news source may not be the most reliable.

Let’s face it, not many industries have had the spotlight thrown at them quite like transportation! And with so much information, news, and opinions being thrown at you all the time, it can be hard to know what the actual truth is and what is an exaggerated opinion. From social media, public opinion, company-specific data, and political forums, there’s an unlimited number of news sources available, so finding trusted information is as important as ever.

Tips to Make Sure Your News Source is Trustworthy

You can Google any number of articles to find some tips and tricks to ensure you are reliable, but to keep it simple you can head back to your writing class! Using the standard CRAAP method is probably the best way. Yes, I said CRAAP – don’t you love a good acronym?

Here are some tips to make sure that the information you take in is accurate, truthful, and relevant.

C – Currency

Was it published last week or last year?

R – Relevance 

Is this article relevant to what you need? Is this information important?

A – Authority 

What is the source of information? Who is the author? Do they have any credentials or experience in the subject matter? 

A – Accuracy

Can you validate the accuracy of the information? 

P – Purpose

Why was the article written? Was someone trying to argue a point or share information?  

Count on Trinity as a Trustworthy News Source for Transportation

We understand that finding the time to vet resources and information fully is just one more thing to add to your already loaded plate.  That’s why we have a network of Team Members and external relationships that help us stay up to date on the ever-changing market in which we work.

We work diligently to ensure that any information we pass on to Freight Agents and Team Members within the company has the best information possible, as quickly as possible. We make use of trusted sources such as Freightwaves, Transportation Intermediaries Association (TIA), and many other relationships throughout the industry.

Ways We Share Trustworthy News With You

Daily News Update

As a Trinity Freight Agent, you’ll receive our Daily News Update email every day. This email hosts four of the top transportation news articles within the past 24 hours. Additionally, we share two news articles outside of the transportation industry, the latest Trinity LinkedIn post for you to share, and a motivational quote.

Weekly Update

Each week, Trinity’s Freight Agents receive a Weekly Update email. This email contains any quick information that may help you, such as information on technology enhancements, important dates to remember, and more. 

Monthly Newsletter

The Agent Monthly Newsletter puts you up-front and personal with your Agent Support Team. Members of this Team share information that they think will help a Freight Agents’ business, important updates, Freight Agent office celebrations, and some personal stories to grow our relationships. 

Freight Market Update

Each month, Greg Massey pulls freight industry information from FreightWaves’ Sonar Product and writes a summarized article that we call our Freight Market Update. You can find the monthly update on our blog!

Participating in Organizations and Conferences

Many of our Leadership Team Members participate in well-known organizations and conferences to not only help keep all of Trinity updated on what’s going on in the industry but to share our expert experience and knowledge with others. For example, President Sarah Ruffcorn chairs the Women in Logistics Committee with TIA and has participated in their Connecting to Climb Series. Additionally, Chief Financial Officer Doug Potvin recently traveled to Washington D.C. to testify before Congress on supply chain issues and how to build resiliency for the long term.

We’re Here as Your Go-To News Source for Transportation

It’s important to us that the Freight Agents that work with Trinity have the information they need to make important decisions relevant to their business and the current market.  If you’ve been looking for a 3PL partner who you can trust to be a reliable news source, get in touch with the Trinity Logistics Agent Support Team so we can discuss your business’s unique needs and inform you of how we can work together to meet them.

Whether you’re at a local restaurant, a holiday party, or spending a Friday night on the town, you, or someone you know is having a drink. And no, we’re not talking about a glass of water or soda. We’re talking about alcohol, including beer, wine, spirits, liquors, and liqueurs. What does it take to get alcohol from manufacturing plants to stores and restaurants for consumers?  In order to ship alcohol safely, there are many rules and regulations to follow.   

Do We Even Drink That Much? 

In the United States alone, people who are 21 years and older consumed 7.8 billion gallons of alcohol in 2018, according to a report by the National Institute on Alcohol Abuse and Alcoholism. Breaking this down, means 6.3 billion gallons of beer, 900 million gallons of wine, and 570 million gallons of spirits consumed. So, shipping alcohol is a continued need and one that is only going to grow. Since the pandemic hit in 2020, the volume of consumed alcohol increased at least two percent year-over-year.  

The Production 

In the United States alone, the alcohol beverage industry handles more than 4 million jobs and generates almost $70 billion in revenue. This number is only going to grow but beers, wine, and spirits are all different for the consumer.  

Beer 

This sector has been dominated by big brand names ever since the beginning. Big brands like Bud Light, Coors Light, Budweiser, and Corona all make life hard for those small-town local breweries. 

While 2021 was a record year for small-town businesses with 710 openings and only 176 of their doors closing across all 50 states, they still face a tall hill to climb. In this situation, it’s David versus Goliath. Big beer companies have the brand reputation, the capital, the marketing, and all the business. Therefore, small breweries must compete not only with them but with other small local breweries to make it in the industry. 

However, with everything against them, many consumers prefer a unique-tasting beer compared to the very recognizable Bud Light can.  

While small breweries open their doors to everyone, their target audience for their beer is individuals in their twenties, thirties, and early forties. These individuals (especially Millennials) are more likely to try new drinks and prefer ones that have different flavor profiles such as sweet, salty, sour, hoppy, spicy, and more. This shows because, in 2021, the volume growth in small breweries grew by 7.9 percent and produced 24.5 million barrels of beer.  

Wine 

The wine market is as competitive as the beer field, where big brand names are a household stable with new vineyards and wineries opening across the United States.  

Some of the biggest names in this sector are Franzia, Barefoot Cellars, Twin Valley, and more. The wine sector is expected to see significant growth. In 2021, the market was worth $417.85 billion and is expected to grow 6.4 percent year over year. So, while one may face the challenge of competing with big brand names, if a quality product is produced, there is great potential. 

Spirits 

The spirits industry also referred to as hard liquor, is a sector that made $135.78 billion in 2021. This sector has a lot more variety, including spirits such as vodka, tequila, rum, whiskey, gin, and more. Within each of these categories, they all have well-known competitors, meaning each one presents unique and complex challenges for those within the sector.  

But, How Does Shipping Alcohol Work? 

Whether you make beer or spirits or are a big brand name or a small business, one thing is for sure, you NEED to ship your product out to the consumers. But what does it take to ship alcohol? 

When shipping alcohol you must have certain permits and meet regulations to ship it safely and most importantly, legally in the United States.  

What Are the Regulations for Shipping Alcohol? 

Here is where things get tricky. When shipping alcohol, you must follow certain rules, but the United States does not have one set of rules for transporting alcohol. This means that all 50 states in the U.S. have different rules and regulations to follow. For example, in Delaware, carriers must abide by the Delaware Office of Alcohol Beverage Control Commissioner rules but carriers traveling through New Mexico must follow the Alcoholic Beverage Control.  

Before arranging your shipment of alcohol, you must be aware of each state’s regulations for the transportation of it. Find out what you need to know about a certain state’s requirements by clicking on the link below: 

Making Shipping Alcohol Easy with a 3PL 

No matter if your company is big or small, selling beer or wine, everyone must follow these rules when shipping alcohol. However, ensuring the carrier has the proper permits can be a pain-stacking task. By using a 3PL, like Trinity Logistics, you’ll gain access to a network of strong carrier relationships and Team Member experts with experience in the regulations for shipping alcohol. 

Working with a 3PL means you’ll have someone on your side to help all the backend logistics work so you can focus on making and selling the best product. Plus, we offer a variety of shipping solutions for you, from less-than-truckload shipments to temperature-controlled intermodal, we have the shipping solution you need. 

It’s no surprise that one of the hottest topics in the world lately is the pain felt at the pump. Rising fuel prices have been at an all-time high, surpassing the costs since 2008, and these prices will only continue to climb. As a result, businesses are being forced to pay more to operate, causing a ripple effect for everyone.

Wait, How Did This Even Start? 

You may be wondering how fuel prices even got to this all-time high. Well, they can’t be blamed on any specific event or occurrence as many different factors caused fuel prices to surge. 

World Conflict

World conflict is one issue affecting fuel prices, specifically those in Western Europe. The Russia-Ukraine war has been brewing for some time now, and due to attacks, the United States among others has stopped imports, like oil, coming from Russia.

Russia is one of the world’s largest oil exporters, exporting nearly eight million barrels in one month. The drastic change in accepting oil imports from Russia has caused the price of fuel to rise because it’s not as available as it once was.  

The Dreaded “C” Word

Another catalyst for the spike in fuel prices is the continual effect of Covid-19. I’m sure you’re tired of hearing it, but the world is still feeling the pains of the virus while we aim to return to life. Recently, Covid forced Chinese ports to close for a brief period and now that the ports are opening back up, supply cannot keep up with demand. 

As people try to live alongside Covid-19, office workers are going back to in-person work and people are returning to travel after two years of staying put. With more people leaving their homes, it’s causing a greater demand for fuel while our supply is limited. 

The Effects of These Issues

Fuel prices are affecting everyone, including consumers, and businesses, but those in the logistics industry are seeing greater challenges. That’s because the logistics sector has seen disruption after disruption. First, with the issues started by the pandemic, then the port congestion once businesses began to reopen, and so on to now with increased fuel prices. This industry has barely had a moment to catch its breath. 

Logistics is at a crossroads; with the United States economy looking at a recession, and world conflicts yet to improve, it’s going to be hard for fuel prices to drop back to normal levels until everything balances out.

How Bad is it Actually?

Even though everyone has been hearing and seeing the high fuel prices, how bad are these prices? Well, in June, the U.S. national average price per gallon topped $5, which is 50 percent higher than it was this time last year. Even pre-pandemic prices were at $2.55 average for that month, showing the direct impact that covid and other issues have caused.  

These prices only continue to rise when we talk about the cost of diesel fuel. This type is often more expensive than regular gas, and this is what truck drivers use to fill up their tanks. In June, diesel fuel averaged $5.50 per gallon in the U.S., which is a .50-cent increase from regular fuel. While this increase seems small, when truckers are driving over 500 miles per day, the extra cost can add up quickly.  

President Joe Biden has tried to take steps to lower fuel prices in the United States. He has called on Congress to do a Federal Gas Tax Holiday, releasing the charges that the federal government has on fuel. Typically, the government charges an 18-cent tax per gallon on gasoline and a 24-cent tax per gallon on diesel, but President Biden has called for the Tax Holiday to give Americans breathing room as they battle other economic issues like inflation.

High fuel prices are not an issue solely faced by the United States. In fact, gas prices in the United States are on the lower end of the spectrum compared to other countries. For example, while the average in June for the United States was $5 per gallon, in Germany, it averaged $8.26 per liter, while one of the highest fuel prices was in Hong Kong, where gas was $10.71 per liter in June.

How Do High Fuel Prices Impact You?

So, how do the rising fuel prices affect those in the logistics industry? Well, let’s take a look.

Shippers

Increased fuel prices mean higher logistics costs because it’s now more expensive to move their products from point A to point B.

Consumers

Consumers see a direct cost increase on products due to fuel prices. Because it now costs more for shippers to move their products to their destinations, they must also raise the price of their products to continue to make a profit. 

Carriers

The biggest issue carriers are seeing with the high fuel prices is the impact on their income. Their operating costs have increased due to the rising fuel and product prices. And with rates lower than they’ve been throughout the pandemic, many carriers have decided to put a pause on driving until the market return to normal. This could cause added chaos to the market. Should more carriers halt their work, there could be an imbalance in the industry, causing more backlogs and shipping delays as a result.

Trinity is Here to Help

As an experienced third-party logistics company with over 40 years in business, we’ve worked with many shippers and motor carriers through the ups and downs faced in this industry, including this one. We’ve seen it all and are here to help you through these troubling times.

Whether you’re a shipper looking for better logistics management or a motor carrier looking for dedicated freight to keep you consistently moving, you can find all the solutions you need with our People-Centric approach.

Get connected with us today so you can start having Trinity Logistics, a Burris Logistics Company, by your side, no matter the state of the market. 

Everyone dreams about what they want to be as a kid when they grow up. Whether it’s a doctor, a famous athlete, or even an astronaut, it’s safe to say we all dream about what our future holds. But one area people often turn a blind eye to is the logistics sector. When people hear, logistics, they often only thinks of truck drivers, dismissing a logistics career as a potential path. In reality, truck drivers are only one role in this industry. 

The logistics field is one of the most important in the world. Everything depends on how the logistics sector is running during that period. Logistics is how the new iPhone gets to stores, food on the shelves and at restaurants, or amazon orders from the warehouse to your front doorstep. To say that logistics is critical to our everyday lives is an understatement. 

Career Pathways

There are many options for a logistics career outside of driving a truck. While truck drivers are an integral role in the field, the logistics sector has many more career paths available. 

Sales

There are several different departments that play their part in logistics with one of them being sales. Logistics companies need salespeople to attract, gain, and retain new business for continued growth. Salespeople are those individuals who current and potential customers interact with first, so it’s important for these people to be driven, and hardworking, but also have the soft skills to win over new customers. 

Independent Freight Agents

Perhaps you want more flexibility in your logistics career. If you’re the type of person to enjoy running their own business, then a career as an independent freight agent could be for you. Independent freight agents work with third-party logistics companies (3PL), like Trinity, to work their own book of business while having back-end support available. 

Dispatching

Working with carrier companies is very important aspect of logistics. Being able to recruit and grow carrier relationships is important to the success of a business. Jobs within this area often help with getting carriers to their preferred lanes while negotiating rates on those shipments. 

But Wait, There’s More…

You may not know this but there’s more to logistics than just arranging freight shipments. There are many administrative support roles available in a logistics career. These can include finance, marketing, human resources, technology, education, customer service, and more. If you’re not a sales-driven individual, then these opportunities may make more sense to you. 

What Benefits Can a Logistics Career Offer You?

Untapped Incentives

One huge benefit is the control an individual has when working within this sector, especially in many sales-driven roles.  The untapped incentive opportunities are up to the individual to reach. It’s about the drive, pace and execution in the role to increase earnings through incentive programs and help the whole Team win in the market.

Career Growth

Career growth is another benefit to this industry’s potential. No matter which role you start at, you have many opportunities to grow your skills, your knowledge, or even change up your path while remaining in the logistics field.

A Logistics Career is for Everyone

Many careers have specific job requirements on education level, such as requiring a bachelor’s degree or more. But, the logistics field is one for everyone. Many can start at entry level and grow as much as they want along with making a great living too. 

Stability

A logistics career is a stable one because the logistics industry is going nowhere. Logistics is one the fastest growing industries and currently employs 1.7 million people, which is only 5 percent of the workforce. Job opportunities are rising as this industry becomes more important for society and looks to improve with technology. With this stability, you’ll never have to worry about not having a job or not having the opportunity for career growth.

Never Be Bored

The supply chain is a swinging pendulum of change and always has different challenges waiting for everyone. We’ve seen this from the covid-19 pandemic, the labor shortages, product shortages, port congestion within the United States, and now Chinese ports being shut down as well. The logistics sector causes everyone to navigate these challenges and think creatively to get to the final destination, thus, you’ll never have a boring day at work! You’ll never have your head down falling asleep or be stuck doing the same thing repeatedly. Because you must adapt daily, you stay on your feet and await the next challenge to avoid. 

Work With New Technologies

Because the logistics sector is one that is growing, that means innovation through technology as well. Whether it’s a payment system, booking loads, Customer Relationship Management Systems (CRMS), or new customer and carrier portals, it gives you the opportunity to learn new, innovative systems that will enhance your soft skills as well. This is far from stopping either, as the industry is always looking to find ways to easily streamline customers and create data systems that are user friendly and easy to use as well.

Fulfilling Work

Working in logistics takes a lot of responsibility. Don’t feel too overwhelmed though as high responsibility means high reward. No matter the role you choose, you’ll feel a sense of pride in seeing products you worked with on shelves, in stores, or knowing you helped assist in a FEMA shipment, helping those who faced a natural disaster. This all comes in addition to the satisfaction you’ll receive from those parties you helped. 

Flexibility

Logistics is for everyone, meaning you’re not tied to one area of the United States or world. Every company whether big, small, domestic, or international uses logistics to get products from point A to B. You can move almost anywhere and be able to work remotely or for a logistics company in that area. Even the type of workplaces can differ as well. You could be working in a warehouse, factory floor, an open office area, or even from the comfort of your home. The possibilities are endless when it comes to the kind of place and location you could work from in logistics. 

The Next Generation

Because the logistics industry is growing, there is major concern about recruiting. Many in the logistics industry are focused on expanding people’s interest into this sector, especially for the younger generations. More colleges offer logistics and supply chain classes and degrees, more logistics businesses are using social media applications like Instagram and TikTok, and new programs like the U21 Truck Driver Apprenticeship program are making huge steps forward in showcasing a logistics career as a good path. 

Clearer Than Ever

One factor that spiked this industry’s popularity and knowledge was the covid-19 pandemic. The pandemic started the drastic market changes that we’re still experiencing today since everyone started online shopping more due to the social distancing that was put in place.

From there we’ve continued to see supply chains making headlines due to, delivery times being delayed, product shortages, increased prices, delays, and congestion at the ports, and more. 

Now that everyone has seen experience the supply chain affecting them personally, people are more aware of logistics and have a better understanding of how society needs it to run efficiently.

Interested in a Logistics Career?

If you’re looking for a career in logistics at a growing company, Trinity Logistics could be for you. We’re a third-party logistics company (3PL), offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a dynamic mix of human ingenuity and innovative technology, enriching the lives of those we serve. To accomplish this, we start by enriching the lives of our Team Members. 

We offer an ideal work environment with a causal dress code and an emphasis on Team Member appreciation. Our job opportunities offer you the job stability and more.  

If you want to learn more about Trinity’s culture and job opportunities, click below to start your logistics career.

By: Turner Lee

A recent Harvard Business Review study shows that women in leadership tend to shape better outcomes during times of crisis. Trinity Logistics recently participated in the Women in Trucking Webinar to discuss how women in leadership have paved the way for positive results during the pandemic. In this webinar we heard from the Vice President of Operations at Trinity’s Kansas City office, Jennifer Braun, the President of Trinity Logistics, Sarah Ruffcorn, and the President of Transportation Intermediary Association, Anne Reinke.  

These women share their thoughts and opinions on leadership and key values that have helped them excel during these times. We’ve gathered key information from this webinar that we believe will be valuable to you.  

Question: What are the top words you would use to describe leading during a pandemic? 

Sarah: Authenticity. Being authentic enough to say, “here’s what we know”, and “here’s what we don’t know yet”. Leaders need to let their guard down and say more than we’ve ever heard before.  

Anne: Plan B. Plan A wasn’t going to work so what can we do instead? What can we do to get people working so that it makes sense? 

Jennifer: Preparation. It’s comforting to know that you have some preparation to fall back on and there’s still steps you can take to servicing customers. 

Question: One of the higher ranking traits for women in leadership was “takes initiative.” Can you share what “takes initiative” means to you? 

Sarah: Taking initiatives isn’t necessarily about taking it on by yourself. It can be involving others that know more than you do about the subject. Sometimes it means stepping out of your comfort zone when you don’t know the answers. 

Anne: There’s people in life where, when they see an issue, they’re on it. Taking initiative means feeling like you have an immediate responsibility whether it be because of your title or because that’s naturally the person that you are. What gets you to be a great leader is to take on those initiatives.  

Jennifer: “Takes initiative” can align with empowering others. Take initiative can be raising an awareness, asking questions, or challenging yourself and other people. 

Question: How do you incorporate “inspires” and “develops” others in your role? 

Sarah: This links up to our company culture at Trinity. You’re truly working to remove obstacles for other people and get them to where they want to go. Encourage and offer your employees to get into other projects and educate themselves so that they can increase their skill set.  

Anne: Empowering the team so that they feel a shared sense of responsibility and mission. Listen to them and bring transparency into processes, emphasizing their critical role. Be a mindful cheerleader. Knowing that there’s mutual trust within your team. 

Jennifer: When we’re providing feedback, be specific. What specifically are you wishing to have this person know about their performance or leadership? Be mindful of the words that you’re saying to your team. 

Question: Collaboration & teamwork: why is it important to work together?

Sarah: We’re in a relationship-driven business. We all depend on relationships with our shippers, carriers, warehouse workers. Those relationships are necessary to make things happen in the supply chain. If we’re not pulling in the same direction, it all falls apart. 

Anne: I can’t know everything. It’s a win-win that we work together and give assignments to people who know more, have the experience, or relationships. It makes for a stronger organization. 

Question: High integrity & honesty: Why is that so important in what we do in the transportation industry? 

Sarah: At the foundation of every relationship is trust. If you don’t have that level of integrity and honesty, then trust goes out the window. Everything that Trinity does is based off of our words and so little is based off of contracts. It all ends and starts with our word and backing it up. 

Anne: This industry is based on relationships so you’re only as good as your word. If you want people to continue that relationship with you, you have to live by that. 

Jennifer: All the people we have doing business for us at any minute of any day are the faces of Trinity. Everything is visible and transparent every time we’re talking with people. High integrity and honesty  needs to be something that people live by each day. 

Question: What words of wisdom would you offer other women in the transportation industry? 

Sarah: Even when you don’t feel prepared, say yes. A lot of us hold back until we feel like we’re ready for something but always say yes. 

Anne: Go for it. What do you have to lose? Someone says no to you, that’s fine. Let people say no to you rather than saying no to yourself. 

Jennifer: One of my favorite words is “yet”. If you don’t have something or if you’re not good at something, I always say “yet”. You can achieve pretty much anything you put your mind to. 

Our Director of Marketing at Trinity Logistics, Brittany Seigel, recently interviewed Ava Pearson. Ava is a driver that has built a strong relationship with Trinity. We asked her some questions on how the pandemic has affected her life as a driver.   

Question: As an essential worker during this very difficult time in this past year, what was your experience like? 

Ava: Difficult in a way where we were not able to interact with other people. It was like us drivers were shut off from the world. 

Question: What were you faced with during the pandemic?  

Ava: Not knowing how to handle the situation. Am I going to be safe or protected? Why do I have to be out here when others are with their family? It was rough not knowing the unknown. 

Question: Do you see a lot of this carrying over to the next year or do you think things will start to improve? 

Ava: I think things are improving and they will continue to improve. It’s great that everyone is participating and doing their part of being clean, wearing masks, and keeping your distance. Doing your part really helped out. Now that the vaccine is out, it will probably help with future of normalcy. 

Question: Any advice for other women in this profession? 

Ava: Ask as many questions as you can, don’t be afraid to ask. Do your research. Help anyone else that you can along the way.  

This past year has earned the title of “unprecedented times”. We are appreciative of all the women in trucking and the leaders in our supply chain that persevered through the challenges we’ve had to face in the past year and a half. We couldn’t do it without you. 

Want to hear more about these women in leadership?