Trinity Logistics, a leading logistics solutions provider, proudly announces the promotion of Michael Cupertino to the position of Director of Operations for the Iowa Regional Service Center (RSC). Cupertino, with a distinguished five-year tenure at Trinity Logistics, has shown unwavering dedication and played a pivotal role in the company’s success.

Starting as a Pricing Analyst, Cupertino quickly distinguished himself through his commitment to continuous improvement, exceptional work ethic, and a drive for excellence. His insights and contributions over the past five years, particularly in his role as a Truckload Pricing Manager, have been instrumental in advancing Trinity’s strategic goals.

In his new role as Director of Operations, Cupertino will bring his wealth of experience and leadership skills to oversee and enhance operational efficiency at the Iowa RSC. The company is eager to witness the positive impact he will undoubtedly have on the Team’s future growth. 

“I could not be more excited about welcoming Michael Cupertino to our Urbandale leadership team,” said Aaron Lansink, Vice President of Trinity’s Iowa RSC. “Michael has spent 5 years with Trinity where he has worked his way up through the ranks, consistently exemplifying the values of this company. I feel very confident that his commitment to continuous improvement, work ethic and drive will ensure our office’s overall success and efficiency looking to the future.”  

“Five years ago, I moved from Wisconsin to Delaware to continue my career at Trinity Logistics,” said Cupertino. “It felt like a risk but it’s more than paid off. With complete support from the organization, I helped build up the Pricing Team. Now I’m ready and excited to take on a new challenge with Trinity, moving back to the Midwest to become Director of Operations for the Iowa Regional Service Center.”

Cupertino’s promotion aligns with Trinity Logistics’s commitment to recognizing and fostering talent within the organization. Trinity is confident that Cupertino will excel in this new position and look forward to the impact he will have on the company’s success.

Interested in working with an organization that is committed to you and your career growth?

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 40 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized on Transport Topics’ Top 100 Freight Brokerage List, as a Top 100 3PL by Inbound Logistics, and as a Top Company for Women to Work for in Transportation by Women in Trucking.

The chemical industry is vital in producing goods and services that touch every aspect of our lives. It’s a competitive market to be in.

Adapting to trends is crucial for chemical manufacturers to stay successful. The most profitable companies will be ones that work with business partners who keep them updated on these trends and embrace any changes that may come their way.

Trends Affecting the Chemical Industry

• Artificial intelligence
• Data analytics
• Specialty chemicals
• Sustainability
• Renewable and bio-based chemicals
• Safety and reducing risk
• Resilient supply chains 

Embracing Artificial Intelligence

The chemical industry has a history of embracing new technologies. Artificial intelligence (AI) is no exception. AI offers many potential benefits for chemical manufacturers. It can help find savings, improve efficiency, and increase productivity. There are so many ways AI can help chemical companies get ahead.

For example, it can help automate manual tasks and analyze vast amounts of data faster. With AI, chemical companies can make more informed decisions and improve quality control. Adopting AI can also help chemical companies improve workplace safety and reduce the risk of human error.

The Growing Significance of Data Analytics

Examining data sets for insights to improve decision-making is becoming more commonplace among chemical companies. Chemical manufacturers can use data analytics in their decision-making to enhance their productivity, reduce costs, and predict critical events that may impact their business. Moreover, they feed AI algorithms this data to forecast better and optimize their operations.

Accessing data can provide insight into the quality control of products or visibility into bottlenecks affecting their chemical supply chain. This data can help them pivot and improve their customer’s experience. Using data analytics is a great opportunity for chemical manufacturers to drive growth and profits.

A Rising Demand for Specialty Chemicals

Many other industries use specialty chemicals, like personal care, electronics, packing, and pharmaceuticals. In fact, the pharmaceutical industry accounts for the largest segment using them as the need for more medication grows.

Additionally, agrochemicals are another significant user of specialty chemicals. The growing population means an increased need for food and food production. Agricultural land is dwindling, and increasing the crop yield per acre of land becomes more important, increasing the demand for specialty chemicals.

Sustainability

The pressure on chemical manufacturers to reduce the environmental impact of their operations and products has never been greater. Regulatory agencies have placed stringent regulations with ambitious emission reduction goals for 2030. While many in the chemical industry have prioritized sustainability in their business, there is still work to do.

Green chemistry is part of this trend that’s gaining momentum. Green chemistry focuses on the processes and products to reduce the effect of hazardous materials and negative environmental impact while conserving natural resources for future generations. Green chemistry embraces recycling technologies, alternative energy resources, and other sustainable practices. This pushes many chemical manufacturers to review their current business strategies.

A Greater Need for Renewable and Bio-based Chemicals

A growing demand for renewable and bio- or plant-based chemicals should be no surprise.

This trend aligns with sustainability goals and brings the chemical industry opportunities for savings and new market opportunities. Companies are exploring avenues like synthetic biology, bioremediation, and the production of bioplastic or biodegradable materials

Prioritizing Safety and Reducing Risk

Safety and mitigating risk are huge concerns for businesses in the chemical industry.

Cybersecurity is a rising trend and threat for many companies. We see it all over the news. Hackers and scammers are becoming more tactical in cyber-attacks and company breaches of private information. It’s crucial for chemical companies to put in place security measures and training to keep their businesses safe.

The transport of hazardous chemicals has also recently gained special attention in the news. Rail transport accounts for around 19 percent of chemical shipments. Recent derailments, like in East Palestine, Ohio, have raised concerns about transportation safety.

Many chemical companies are also investing more in developing safer chemicals and products. Their concerns are not only to be less harmful to the environment but to human health as well.

Improving workplace safety is another concern. Companies install new safety protocols, enhance employee training, and use technology to address this.

Building a Resilient Supply Chain

In the last few years, companies realized how vulnerable their supply chains were.

In a survey by the American Chemical Council, 97 percent reported modifying operations due to supply chain disruptions. Chemical companies are focusing on reducing supply chain risk and increasing flexibility. With 25 percent of the U.S. economy depending on the chemical industry, it’s important their supply chains keep moving.

Keep Your Chemical Supply Chain Ahead of the Trends

Keeping your chemical company ahead of evolving trends and the competition is important. Having business partners that stay tuned to what’s happening in the chemical industry can be invaluable.

Trinity Logistics can help you with many of these trends through our services. Whether you have sustainability goals, are looking to build supply chain resiliency, or need technology to improve visibility and offer data analytics, we have solutions.

We’re members of many industry-related associations like the National Association of Chemical Distributors (NACD) and are Responsible CareⓇ Certified, so you don’t have to worry about falling behind in news or trends that may affect your business. When you work with Trinity Logistics, your designated expert will keep you so informed that you’ll likely know what’s affecting the chemical industry before any of your competitors do.  

That’s just part of Trinity’s People-Centric service you’ll get to experience when working with us. We understand that people are at the heart of all businesses, so that’s who you’ll talk to – a dedicated relationship at Trinity. It’s also who we truly serve – your people.

Our goal is to improve lives, and when you decide to work with Trinity Logistics, you’ll see just that – improved life satisfaction amongst your employees and customers.

Stay up to date on the latest information on conditions impacting the freight market, curated by Trinity Logistics through our Freightwaves Sonar subscription.

Shippers – Don’t wait ‘Til It’s Too Late

Probably every shipper has, at certain times or maybe all the time, been inundated with requests to handle their freight over the past year.  This is in stark contrast to 2021 and most of 2022 when carriers and brokers were keenly focused on existing customers and not as aggressive in pursuing new business relationships.  

Currently, shippers are enjoying relatively abundant capacity and spot rates, which have fallen below $2.00 per mile. As we all know, the freight market is cyclical. Several signs point to a period of supply and demand balance, and likely a crunch with capacity. Will it happen tomorrow? No. Six months from now? Possibly. Most likely, we’ll see this scenario play out as we head toward the latter part of 2024.  

Figure 1.1 shows the total for-hire trucking authorities (blue line) and the carrier net revocations of authority (orange line) over the past five years. Clearly, carriers started flooding the market in late 2020, in response to the surge in goods moving within the supply chain. Much of that was consumer driven thanks to direct and indirect government stimulus action.  

As we’ve seen freight volumes decline, carriers, mostly single person operations or small and micro fleets, have decided the juice is not worth the squeeze. This downward trend in available for-hire carriers will continue, and possibly accelerate, as we head toward more lean freight months ahead.  

Shippers over the past year have right-sized their provider network. Now is the time for shippers to look at their volume forecasts and imagine having to manage that freight movement with 25-40 percent fewer providers than they currently have in their network. 

If you haven’t started efforts to expand your carrier and broker partners, don’t wait until you have freight sitting on your dock and no one to move it from point A to point B. Nobody wants to be stymied like they were just a few years ago.

LTL Costs Rise

Does it feel like LTL shipments are getting more expensive, while truckload shipments are going the other direction? Why are the rates not cheaper if freight volumes are less than what we saw a few years ago?  

Figure 1.2 shows the spot truckload rate (green line) being almost $0.40 per mile less than the beginning of the year. LTL for the most part has seen rates (blue line) gradually head upwards as we have gone throughout the year.For a new shipper to the industry, this can be a head scratcher.  

Short answer, truckload has a much more expansive network of providers, and as we highlighted above, that door being opened for new entrants into the market can happen quickly. The LTL model is more complex and a much bigger barrier of entry to the market. It would be a tremendous capital investment for a new LTL entrant to enter the market – trucks, trailers, terminals, labor, maintenance, etc. With the recent departure of one of the top 10 LTL providers (Yellow Corporation), that freight volume has been gobbled up by the remaining LTL carriers in the market but for the most part at a higher rate.  

We are also approaching the time of year when LTL carriers, after assessing their financial statements and forecasting costs for the upcoming year, will start knocking on doors to discuss general rate increases (GRIs). Notice I said “increases”, not the other way. Don’t be surprised when your LTL contact lays out a proposal that elevates your LTL freight spend by four-to-six percent in the coming year.

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Trinity Logistics, a leading logistics solutions provider, is proud to announce Bree Severn as the winner of the Ivy Sales Forum’s sales competition held in collaboration with Iowa State University. This competition is an integral part of Trinity’s commitment to fostering talent and contributing to the real-world education of future sales professionals. 

Throughout the semester, Trinity Logistics actively participated in shaping the Ivy Sales Forum’s curriculum, ensuring that it provides students with a blend of theoretical knowledge and practical sales experience. The 50 students enrolled in the courses benefited from Trinity’s guidance, gaining insights that will shape their careers in sales. 

The sales competition, a two-part challenge designed to provide hands-on experience, involved students engaging with members of Trinity’s Leadership in simulated scenarios. The first part required students to pitch the value of Trinity Logistics to a hypothetical “shipper” and secure a follow-up meeting. In the second part of the competition, students showcased their negotiation skills to close a deal during the follow-up. Students were judged by Trinity Logistics and Professor Raj Agnihotri.

“It has been such an amazing experience working with Dr. Raj and his students,” said Kelsey Brown, Director of Sales at Trinity Logistics’s Iowa Regional Service Center. “The commitment to excellence and excitement they bring to both the class and competition has helped me see our industry through new eyes again. A top-notch sales program!”

Bree Severn was chosen as the winner of the sales competition for her tenacious sales disposition, warm and genuine approach, as well as overall preparedness. Bree is a junior pursuing a double major in Marketing and Management at Iowa State. Bree was awarded a prestigious trophy by Trinity Logistics to recognize her outstanding achievement and growth. Additionally, she was offered a summer internship with Trinity, however she has plans to study abroad in Greece during her break. 

“I am beyond grateful for this experience with the Ivy Sales Forum and Trinity Logistics,” said Bree. “Through this sales competition, I learned more about the logistics industry, the sales process, and the value of relationship building. I want to thank Kelsey Brown, Raj Agnihotri, the Trinity Logistics Team, and my classmates for pushing me out of my comfort zone and believing in me along the way.”

Trinity Logistics continues to be an active participant in the Ivy Sales Forum, contributing to the development of future business professionals through experiential learning opportunities.

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 40 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized on Transport Topics’ Top 100 Freight Brokerage List, as a Top 100 3PL by Inbound Logistics, and as a Top Company for Women to Work for in Transportation by Women in Trucking.

A carrier that receives their freight pay in a timely manner is a happy carrier. No one knows that better than us! If you’ve ever had a lengthy delay between hauling a load and receiving your freight pay, there may be a simple explanation. To avoid any hang-ups when hauling with Trinity Logistics and to get paid as quickly as possible, always follow these tips.

1. Fill Out the Carrier Registration Packet Completely

When you’re starting out as a newly registered carrier in our network, we require you to fill out our online carrier packet. You’ll receive an invitation from My Carrier Packet, allowing you to quickly fill out all the information we need to start hauling with Trinity. Not completely this will not only hold you up from your freight pay, but from you even being able to haul a shipment in the first place.

2. Meet Our Insurance Requirements

Not having the required insurance coverage will also hold up your setup and ability to be paid on time. To become registered within Trinity’s carrier network, motor carriers must meet these requirements:

• Have an active USDOT registered with the Federal Motor Carrier Safety Administration (FMCSA) 
• A minimum of $50,000 in motor truck cargo insurance 
• A minimum of $1,000,000 in automobile liability insurance 
• A minimum of $1,000,000 in general liability insurance 
• Worker’s compensation coverage as required by law 
• Cannot have an Unsatisfactory or Conditional FMCSA safety rating 

3. Provide Accurate Contact Information for Us to Reach You

Make sure the contact information you give us is accurate and up-to-date. Also, be sure to answer when we contact you. If there’s an issue, we’ll want to solve it for you right away, and being able to reach you as soon as possible will speed up the process.

4. Send Us the BOL for All Pickups and Deliveries

Not receiving the proper shipment paperwork or it being sent to the wrong person/Team is something we see very often, holding carrier freight pay up. We can’t process your business and release your freight pay without having your bill-of-lading (BOL) on file for the shipment you’ve hauled. Please send all shipment paperwork carrierinvoices@trinitylogistics.com. You also have the option of uploading your shipment paperwork in the TriumphPay portal if that’s easier for you.

5. Doublecheck and Ensure All BOLs and PODs Are Legible

If we’re not able to clearly read your BOL and proof-of-delivery (POD), we’ll need to reach back out to you. If you’re not able to scan a clear copy, you can mail them to us instead.

6. Register With Trinity Logistics via TriumphPay (and Choose Quick Pay)

Trinity Logistics works with TriumphPay to get carriers paid quickly. As a carrier in our network, you’ll need to register on the TriumphPay website (if you’re not already) and choose your payment terms. We offer two different payment options to suit your needs. You can choose our Quick Pay option to get paid in two business days for a very competitive fee of 1.5 percent. Or you may choose our standard pay option, which is within 24 business days, for no additional cost.

7. Mail Original Shipping Documents if Required

If the rate confirmation states that “originals” are required, please don’t fax or email your documents as your shipping documents must be provided by mail.

8. Did You Receive a T-Check for a Lumper?

We’ll need the receipt of that included with your invoice, otherwise your freight pay might be short.

Wondering what lumper fees are? Click here to learn more about them.

9. Are There Any Scale Tickets?

If scale tickets are stated on your rate confirmation, please send them in when sending in your invoice.

10. Doublecheck That the POD Is Signed by the Receiver

If it’s a stamp, make sure it’s dark enough to be legible for the customer.

11. Send Your Invoice and the POD Together

If they are sent separately, it may appear that pieces are missing, and this can delay your freight pay.

12. Make Sure the Shipment Number Is on the Invoice and POD

Not having this information can hold up the process of filing your shipment documents and releasing your freight pay.

At Trinity, there’s never a question of if you’ll get paid. It’s simply a matter of how quickly you can get us the required documentation so that we can pay you within a reasonable timeframe.

As the industry pivots from Logistics 3.0 to Logistics 4.0, the role of Generative AI, a subset of artificial intelligence that can generate data like what it’s trained on, is becoming significant. 

What could and should you do with this technology?  Let’s follow, Alex, a seasoned logistics manager, into his journey with Generative AI in logistics. Hopefully, it will help you determine how to best apply this to your business.

Logistics 3.0 vs Logistics 4.0

Amid the hustle of daily logistics operations, Alex has found himself standing at a crossroads. The days of Logistics 3.0, with its familiar integration of technology and automation, were beginning to fade. A new era, Logistics 4.0, was dawning, bringing with it the promise of Generative AI.

In Logistics 3.0, Alex had seen the wonders of electronic data interchange, warehouse management systems, and transportation management systems. These tools paved the way for efficiency, streamlining operations, and data storage. Yet, something was missing. While data accumulated, its full potential remained untapped, and decisions largely depended on human insight.

Enter Logistics 4.0, a realm where technology is integrated and intertwined with every aspect of operations. Generative AI became Alex’s trusted advisor, offering capabilities that went beyond conventional wisdom. Here, data was stored and analyzed in real-time, creating predictive models, forecasting demand, and even simulating myriad scenarios.

Generative AI: A Helping Hand

With the introduction of Generative AI, decision-making saw a paradigm shift. No longer were decisions merely human-driven. Now, vast datasets could be processed with unparalleled speed and insights delivered directly to the team. 

Alex marveled as the AI suggested new routing strategies that outperformed traditional methods. When it came to risk management, AI could paint potential risk scenarios from existing data, enabling further preparedness against unforeseen challenges.

A New Era

Where Generative AI truly shone was in its influence on hyper-personalization and customer experience. 

Alex recalled a customer who had faced delivery delays in the past. Now before the customer could express any concerns, Generative AI analyzed previous interactions, preemptively providing solutions to identify and allow proactive mitigation of any delays. Such predictive customer service seemed like magic!

Customers were no longer treated with one-size-fits-all solutions either. Analyzing their preferences and behaviors, Generative AI tailored communications to fit an individual’s needs, background, and details. Natural Language Processing, powered by the same AI, equipped teams with accurate and individualized customer information. Moreover, dynamic pricing models consider each customer’s history, offering personalized pricing and discounts.

The power of Generative AI didn’t stop there. It sifted through mountains of customer feedback, highlighting sentiment and crafting actionable insights. This dynamic tool kept the team agile and evolving customer needs stay met.

In this new era of Logistics 4.0, Alex realized that the industry was undergoing more than just a technological shift. It was a transformation of values and priorities. Every customer interaction was now an opportunity to offer a more tailored, predictive experience that exceeded expectations.

Generative AI Concerns

Yet, as these capabilities expand, so do ethical concerns. Alex understood the importance of utilizing AI ethically, ensuring that it complements human skills rather than replacing them. He was also aware of the apprehensions among his team members.  They feared that AI might render their roles obsolete.

To address these concerns, Alex led training programs, emphasizing the useful relationship between AI and people. He shared how Generative AI could handle vast datasets, leaving the strategic and empathetic decisions to people, who were irreplaceable in these capacities. This synergy would ensure efficient logistics while preserving job roles, emphasizing the value of human touch in an AI-driven world.

Customer interactions presented another challenge. With Generative AI’s potential to personalize experiences, there was the risk of infringing on individual privacy. Alex championed transparent communication. He educated customers about how their data was used and the measures in place to protect their privacy. Training sessions were organized to equip team members with knowledge about ethical data usage, ensuring customers felt safe and valued.

Alex also recognized the importance of avoiding the misuse of AI. Though AI could suggest new routing strategies or predict potential challenges, the decision-making power remained with people. Alex believed that AI should inform decisions, not make them autonomously, especially when people’s livelihoods were at stake.

A Whole New World of Logistics

As he looked ahead, Alex felt optimistic. In this age, where brand loyalty was deeply rooted in personalized experiences, he knew that with Generative AI by his side, they were poised to lead, innovate, and set new standards in the world of logistics.

The leap from Logistics 3.0 to 4.0 marks a significant shift from manual and reactive operations to automated, intelligent, and proactive systems. Generative AI stands at the forefront of this revolution, providing the tools necessary for logistics companies to harness the power of their data, make informed decisions, and stay ahead in the competitive market.

In recent years, the transportation industry has seen a concerning rise in cargo theft and fraud, and the culprits behind it are becoming increasingly sophisticated with their tactics. According to Land Line, cargo theft increased by 49 percent in the first quarter of 2020, with an average cargo loss value exceeding $105,000 per incident. In a recent report in July 2023 by CargoNet, it was found that supply chain risk events increased 57 percent year-over-year (YoY), accounting for 44 million in stolen shipments in quarter two of the calendar year.  

With such alarming statistics, it’s essential to be proactive against cargo theft and freight fraud. So that you can be fully prepared, here are some of the most common methods used by criminals in cargo theft and fraud, along with proven strategies to prevent these issues from happening in the first place.

Common Cargo Theft and Fraud Scenarios

Dealing with cargo theft or fraud when shipping freight is far from ideal. It’s even more frustrating when you realize there are many ways for individuals to commit those crimes.

1.    Identity Theft

Identity theft is currently one of the top methods scammers use to carry out fraudulent activities in the transportation industry. Scammers will impersonate legitimate trucking companies by using their stolen identities. Once they’ve acquired a stolen identity, scammers have several ways in which they use it. Some will pose as the trucking companies, show up to pick up the freight, and then disappear with the cargo. Others will request fuel advances, take the money, and vanish. Then you have others that will take it a step further and double broker.

2.    Double Brokering

Double brokering is the unethical practice when a shipper or broker books a carrier for a shipment, and the carrier then brokers or tenders the shipment to a third party without the shipper’s or broker’s knowledge or approval. Double brokering not only raises liability concerns, such as a potential lack of insurance or approved contract with the actual carrier handling your freight, but it also results in a loss of control. If double brokering occurs, it can lead to billing and liability issues for you as the shipper or the freight broker.

3.    Hook-Up-And-Go

This method of theft is precisely what it sounds like. Thieves connect tractors to trailers and simply drive away with them. These incidents typically occur at truck stops or drop yards when drivers are distracted. Although this method is less common today thanks to advanced technology and tracking systems in trailers, it’s still crucial to remain vigilant.

Combatting Cargo Theft and Fraud

When it comes to combating cargo theft and fraud, it can be challenging to know where to start. While securing trustworthy carriers is a solid initial step, several proven methods can help prevent fraud.

1.    Communicate with the Drivers

Truck drivers are your first line of defense against cargo theft. Whenever possible, ensure that the drivers you work with have undergone proper screening to minimize the risk of fraud. It’s also important to keep your driver relationships informed about any cargo theft activities so they can stay vigilant against potential threats. Keep them aware of any hijacking hotspots and encourage them to report any suspicious incidents promptly. Additionally, if you employ drivers, ensure that they have received adequate training.

2.    Verify Employment

Before finalizing any arrangements, always verify that the person you’re talking to is authorized from the logistics company they claim to work for. Use the Federal Motor Carrier Safety Administration (FMCSA) website to obtain the company’s contact information and speak to them directly to confirm their identity. If the company has no knowledge of the individual, it’s a red flag, and you’ve successfully avoided a potential scam.

3.    Check Truck Identification

Legally, every motor carrier must display their company name and USDOT or MC number on the side of their truck, found on the door of the cab. If the name on the side of the truck doesn’t match the name of the company you’ve hired or that your freight broker has arranged on your behalf, it should raise immediate concerns with your dock workers. We strongly recommend implementing a procedure that requires your loaders to inspect the door and confirm a match. If there’s any discrepancy, the truck shouldn’t be loaded until the issue is resolved. 

4.    Leverage Technology

Technology can be a powerful ally when it comes to combatting cargo theft and fraud. GPS tracking can help locate a stolen vehicle, while geofencing applications can notify you if your freight deviates from its intended route. Making use of these kinds of technology can significantly reduce the risk of any cargo theft.

“Recently, Trinity Logistics had the opportunity to attend TIA’s Policy Forum in Washington, D.C. where we met with some of our elected state officials and staff,” said Kristin Deno, Director of Operational Risk. “We discussed the spike in fraud and impacts of cargo theft to the economy, which is estimated to have a cost of 800 million per year. Ultimately, these unsightly costs trickle down to the consumer, increasing the cost of goods for all. Because many double brokered or stolen loads begin with fake identity, verifying that you are communicating with the entity you think you are, is crucial. Newly created web domains and email addresses are being used to impersonate established carriers and even shipper businesses.”

Trust Trinity Logistics to Safeguard Your Shipments

Taking a proactive stance in fighting cargo theft and freight fraud is essential to ensure the safety of your shipments.

However, handling this task on your own can be burdensome. By partnering with a reliable 3PL like Trinity Logistics, you can save valuable time that would otherwise be spent on vetting carriers.

At Trinity, we meticulously verify all carrier relationships that we work with, not just during the initial setup, but for every shipment. Additionally, our strong relationships built with trusted carriers can further strengthen your confidence that your freight will arrive safe. Our Carrier Compliance and Carrier Development Teams are testaments to our focus on carrier verification and relationship building. We also offer cutting-edge tracking technology upon request, so you’ll know exactly where your freight is located at every step of the way.

Further, we take cases of cargo theft or fraud seriously. Situations where carriers are caught engaging in double brokering or identity theft are researched and offenders may be immediately placed on our Do-Not-Load (DNL) list.

Now, we understand that no matter what you do, things still sometimes happen. Even so, we’re proud to share that less than one percent of all shipments coordinated with Trinity Logistics end up in a claim. When that does happen, we’re just as prepared to tackle it. We have a Cargo Claims Department at the ready to assist you in navigating issues that may arise from your shipment with an average rate of 60 days in resolving cargo claims.

If the possibility of cargo theft and freight fraud is keeping you up at night, then consider working with Trinity Logistics so you can gain peace of mind over your freight shipments.

Stay up to date on the latest information on conditions impacting the freight market, curated by Trinity Logistics through our Freightwaves Sonar subscription.

FLAT RATES, EXCEPT FOR LTL

Much of what we have seen this year has been around carrier rates remaining relatively flat. Apart from a few seasonal or holiday peaks, and a slight up or down influence due to fuel costs, spot rates and contract have been stagnant. As you can see in Figure 1.1, the green line has hovered between $1.70 and $1.80 for the past six months.  

Less-than-truckload (LTL) rates, one would reason, would follow a similar pattern as they typically follow truckload rate movement with a few months lag. In the past few months, as indicated by the blue line in Figure 1.1, there has been an acceleration in LTL contract rates. As you probably recall, one of the larger LTL carriers, Yellow Corporation, filed for bankruptcy in August and ceased operations. 

One may ask, “Well, why would rates elevate when the LTL industry was operating at less than capacity and nothing has caused an influx of new LTL freight?”  

Yes, the remaining national and regional carriers were, based on available capacity on the books, able to absorb the freight Yellow was moving with no additional investment in equipment or labor. But just because the available resources are there, does not mean they are positioned in the places where service was needed.  

This has necessitated LTL carriers realigning their network to move the freight that Yellow was doing prior. The more prevailing reason for rates to increase is the aggressive nature in which Yellow competed for the freight they were servicing. Typically, Yellow’s rates were far more discounted than most.  

So, while the remaining LTL carriers in the network were able to position their fleets to handle the volume, they did not offer the same discounted rates that Yellow did. When you bundle all these factors together, you get rates increasing by about 10 percent in the last several months and I would not anticipate that 10 percent increase being reversed anytime soon.  If anything, look for those annual general rate increases to happen as we embark on a new calendar year. 

SUPPLY & DEMAND BALANCE IN 2025?

In prior monthly updates, we have highlighted the current freight environment being one of more supply than demand. Suffice to say that truckload freight volumes have been relatively unchanged over the last 12 months and carriers are saying “yes” to almost every shipment offered to them on the contract side.  

This has resulted in less freight hitting the spot market and has helped to keep rates at levels that are $0.70-$0.80 less than contract rates. When will there be better balance?  A great illustration of this from FTR in Figure 1.2 tells the story.  

As you can see, the driver labor index sits well above the truck loadings index and has been for the past two years. When you factor in prospects for freight volumes to accelerate, economic conditions, and the pace at which carriers are exiting the market, it will most likely be 2025 before balance returns.  

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Trinity Logistics, a leading logistics solutions provider, is proud to share its corporate partnership with Iowa State University and active participation in the Ivy Sales Forum at the Debbie and Jerry Ivy College of Business. This strategic collaboration exemplifies Trinity Logistics’s dedication to fostering talent development and nurturing future professionals. 

The Ivy Sales Forum, a dynamic educational initiative at Iowa State University, brings together students from various majors to engage in a unique and comprehensive sales curriculum, giving students the opportunity to pursue a Professional Sales Certificate. The sales certificate is comprised of seven courses and all required sales classes involve a semester-long experiential sales competition hosted by corporate partners, including Trinity Logistics.

While Trinity Logistics has been a corporate partner of the Ivy Sales Forum for over a year, the company plays an integral role in shaping this semester’s curriculum under the guidance of Professor Raj Agnihotri, ensuring it aligns with the rapidly evolving sales landscape. This involvement highlights Trinity’s commitment to real-world sales education and its willingness to share its industry expertise with the next generation of professionals. 

“The Ivy Sales Forum is an amazing program that Trinity is thrilled to be a part of,” said Carlie Crouch, Director of Talent Management at Trinity Logistics. “Our Leadership Team genuinely enjoys interacting with the students, especially during their cumulative sales competition. We see great value in the real-world experience the students gain, which ultimately gives our Talent Acquisition Team a robust pipeline of potential future Trinity Team Members.”

The courses feature 50 students benefiting from Trinity Logistics’s guidance, shaping their sales careers and offering a unique blend of textbook knowledge and real-life application. 

The sales competition, required for course completion, is a two-part challenge that provides students with hands-on sales experience. The first part entails an initial meeting, where students interact with a hypothetical “shipper”, played by members of Trinity’s Leadership. In this meeting, the students must identify the shipper’s needs and pitch the value of Trinity Logistics, with success earned by securing a follow-up meeting with the shipper. 

The second part involves the students showcasing their pricing and negotiation skills to close a deal in their follow-up meeting. This immersive experience equips students with valuable experience and insights into a sales profession. Upon successful completion of the sales curriculum, students earn a prestigious sales certificate, comparable to a professional degree. 

“We value our relationship with a great organization such as Trinity Logistics,” said Professor Raj Agnihotri. “Their support in providing future business professionals with experiential learning opportunities is much appreciated.” 

The sales competition is currently underway with students having completed part one and currently undergoing part two of the process. The sales competition winners will be judged and determined by members of Trinity Logistics and Professor Agnihotri. Trinity Logistics will recognize those winners who demonstrate excellent sales skills, creativity, and ingenuity with an award in December.  

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 40 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized on Transport Topics’ Top 100 Freight Brokerage List, as a Top 100 3PL by Inbound Logistics, and as a Top Company for Women to Work for in Transportation by Women in Trucking.

Many of today’s manufacturing trends are in line with the industry’s goals to improve processes, create more efficiency, and meet consumer demand.

The manufacturing industry has seen challenges, from changes in the way people work to the rapid growth in demand, with many of these challenges accelerated by the recent covid-19 pandemic.

So, what evolutions and challenges are the manufacturing industry currently facing? Let’s dive into the latest manufacturing trends.

WHAT ARE THE LATEST TRENDS IN MANUFACTURING?

• DIFFICULTY FINDING LABOR
• DIVERSIFYING WORKFORCE
• TECHNOLOGY IS TAKING OVER
• INCREASING CYBERSECURITY
• CARBON NEUTRALITY
• BUILDING RESILIENT SUPPLY CHAINS

DIFFICULTY FINDING LABOR

Manufacturers are still struggling to find labor, with a recent Deloitte survey estimating that the manufacturing sector will be short 2.1 million skilled workers by 2030. It’s difficult for manufacturers to fill open positions, with respondents claiming it is 36 percent more difficult to recruit than in 2018.

To combat the shortage, manufacturers are looking for ways to recruit and retain skilled talent, by raising wages and reskilling current talent to meet company needs. According to the Manufacturing Institute, young employees are attracted to companies that look to train and invest in them. 70 percent of manufacturing workers under 25 said they will stick with an employer because of these opportunities to grow.

Additionally, technology is advancing and should help manufacturers combat their labor challenges. With tools like artificial intelligence (AI) and the Internet of Things (IoT) becoming more accessible, companies should be able to become more efficient and able to produce more with fewer people.

DIVERSIFYING WORKFORCE

Diversifying the workforce is one of the growing manufacturing trends because the industry has held a reputation for being a male-dominated industry. According to a study by the Manufacturing Institute, less than 30 percent of manufacturing workers are women. So, in 2021, the Building Economic Strength Through Manufacturing Act was passed. This bill seeks to double the number of women-owned and minority-owned manufacturers.

According to Glassdoor, when applying for jobs, 76 percent of applicants look for company diversity. Diversifying the workforce is a trend that goes in hand with employee recruiting. It creates opportunities for new talent and can help make operations more resilient.

TECHNOLOGY IS CHANGING THE INDUSTRY

Technology changing the industry has been and will be a manufacturing trend for some time. Technology is improving, becoming more accessible, and showing its benefits, so many manufacturers are investing in it more. Manufacturers need technology to keep up with the challenges of increased demand while facing a labor shortage.

Some technology tools companies are using include AI, automation, sensors, IoT, robotics, predictive maintenance, and remote monitoring. These tools help manufacturers with the manual and repetitive tasks that they struggle to find the labor for. In addition, companies are evaluating their operations to make the best use of technology and people.

Frontline workers will likely expand their roles to take on new responsibilities. As technology automates processes, workers will need to use more communication, collaboration, and analytical skills. Technology will also offer more flexibility and safety for frontline workers, further helping with employee recruiting and retention.

Some manufacturers are even pushing the limit and testing our “dark factories”. These are fully automated factories without any human workers on site.

Industry 4.0 is what many refer to as this trend of technology. It’s a shortened term for what is being called the fourth industrial revolution. Industry 4.0 technologies, such as the above examples, can raise productivity by 40 percent.

INCREASING CYBERSECURITY

As technology use increases and manufacturing processes get more connected and complex, a growing challenge is cybersecurity. In 2021, manufacturing was the industry that suffered the most cyberattacks, according to IBM’s X-Force Threat Intelligence Index. In fact, according to a survey by Omdia, the increasing risk of cyber attacks are one of the main challenges slowing down the implementation of more analytics, automation, and AI in manufacturing.

Because of its increased risk for cyber attacks compared to any other industry, manufacturing companies are investing more in the cybersecurity strategies and monitoring, implementing the use of multi-factor authentication, issuing employee training on cybersecurity, and building recovery plans to be prepared should any attacks take place.

CARBON NEUTRALITY

Combatting climate change is a priority on everyone’s mind and the manufacturing industry is no exception. The manufacturing industry produces almost a quarter of global greenhouse emissions. However, with the government pushing industries towards sustainability, manufacturing companies are rethinking their operations.

One manufacturing trend is carbon neutrality. Carbon neutral is when a company removes the same amount of carbon dioxide it emits into the atmosphere.

Manufacturing companies can become carbon neutral by purchasing carbon offsets. An example of this would be a company sponsoring a solar energy farm or a project for reforestation.

BUILDING SUPPLY CHAIN RESILIENCE

Since the start of the covid-19 pandemic and the supply chain bottlenecks we continue to face, supply chain resilience remains a top manufacturing trend.

Supply chain bottlenecks like the covid-19 pandemic, high container costs and delays, severe weather, protests, and new regulations are a few of the disruptions that have shed light on manufacturers’ fragile supply chains.

Manufacturers continue to look for more resilience to keep up with consumer demand despite these challenges.

Improving communications with supply chain partners, onshoring or reshoring, and investing in supply chain technology are some of the ways manufacturers are making their supply chains more stable.

STAY AHEAD OF MANUFACTURING TRENDS

Whether you know the latest manufacturing trends are or not, having an expert on your side is one easy way to stay ahead. And that’s just what Trinity Logistics aims to be.

Yes, our primary focus is as your logistics partner, but our People-Centric culture means we’re more than that. As a business relationship, we’re invested in your company’s success. We stay knowledgeable on what’s going on in your industry to help keep you updated. And we stand at the ready to offer your business any logistics support and expertise that you need.

Don’t miss your opportunity to gain a business relationship that stays on top of your industry’s trends and is people focused. Let’s get connected.