Make the best of your free time as a Freight Agent and learn how to connect with customers while on social media.

Has this ever happened to you? You have 5 minutes free – who am I kidding? You are a Freight Agent; you don’t have 5 minutes free! Let’s say you’re on hold or waiting at the doctor’s office. You decide to pass the time and scroll your Facebook feed for a minute. Twenty minutes later, your name is called, or the other person picks up the phone and you didn’t realize that you had spent that entire time on social media! 

It happens to everyone and if it happens to you, it’s happening with your colleagues, your customers, and potential customers. So, using that time to see what your neighbor had for dinner last night may not be beneficial to your Freight Agent business, but using that time to connect with customers can be amazing for your business.

As your Freight Agent Support at Trinity, anytime we find something that could be beneficial to our network of Freight Agents, we do everything we can to help educate them in that area. And we know more people are connecting with customers through social media. So, at our recent Agent Sales Conference, we invited a social media expert to talk to our Trinity Freight Agents about building their social media presence and how to connect with customers.

TIPS ON HOW TO CONNECT WITH CUSTOMERS ON SOCIAL MEDIA FROM AN EXPERT

Chances are, if you’ve consumed any logistics content online, you’ve heard of or seen the name, Blythe Brumleve. Blythe is the owner of Digital Dispatch and the Everything is Logistics website. She has a podcast by the same name, Everything is Logistics, and has been a regular content contributor to many sites outside of her own, like Freightwaves.

Blythe joined our Agent Sales Conference for an engaging, informational, and actionable session on building your personal brand through social media.

If you’d like to connect with customers and colleagues through social media, check out some of the takeaways that I got from her session.

Start With One Platform

There are so many social media platforms available! And each one has different algorithms and audiences. When starting to build your personal brand, it’s best to choose one platform to focus on first to grow your knowledge so that you can engage consistently. Among logistics professionals, LinkedIn is most often the platform that has the best organic reach.

Establish Your Why

The reason behind WHY you want to post and engage through social media is as important as WHAT you post. It drives everything you do! Posting for the sake of gaining followers isn’t going to drive your business forward. But posting to create value for your current and potential customers is a great way to drive your business forward!

Make a Great First Impression

Your profile is your first impression to the viewer. Take time to include a professional-looking headshot and banner photo. Also, let your customers know who you are and what you do through your tagline and information space! When they see a great post and follow it through to your profile, you want to establish yourself as someone they want to get to know.

Consistency is KEY

Like sales prospecting, being consistent with your social media outreach and follow-up is essential.  Build some time into your workday or week to focus on your LinkedIn page. Post consistently and engage with those that like or comment on your post. Also, make sure to follow others in your field to engage with them by commenting and asking questions. Just because you aren’t face-to-face doesn’t mean that it must be one-sided!

Provide Value to Your Connections

 People want to connect with people they trust. So, show your customers and colleagues that they can count on you for the information they need. Show up consistently with informative and relevant information to establish yourself as a subject matter expert! 

Be a Student Yourself 

This is one of the biggest lessons that I can give for so many areas of your life! But it applies to social media as well. Make sure to follow people and pages that will help you stay fresh and current with information in your field as well as information on how to stay current on social media and marketing trends. Following someone like Blythe Brumleve is a great place to start! She has an amazing podcast, and social posts, and is a great supporter of other content creators to help you build your list.

Keep Connecting with Customers Simple

It may seem complicated sometimes, but as Blythe highlighted during her session at our conference, the phrase “Keep It Simple Stupid” is the best motto to keep in mind. Keep it simple, consistent, and relevant. Don’t expect to go viral on day one, but if you maintain consistency and establish yourself as a subject matter expert in your field, you’ll see the value in connecting with customers through social media.

TRINITY LOGISTICS HELPS KEEP YOU ON TREND WITH HOW TO CONNECT WITH CUSTOMERS

At Trinity, we understand running your business is hard work, which is why we have an entire Support Team to help your Freight Agent business succeed. This includes assisting you with your personal brand building and marketing, as we consistently work to provide you with new marketing material and content to share on your social media.

Go ahead and choose to get in touch with a Trinity Freight Agent Representative today so you can start receiving world-class support and education to get ahead of your competition. Call 800-846-3400 x 1908 or click the button below to begin your conversation with Trinity.

Stay up to date on the latest information on conditions impacting the freight market, curated by Trinity Logistics through our Freightwaves Sonar subscription.

READY FOR A REBOUND?

Given the sluggish flow of freight in 2023, seeing any signs of life is encouraging. The industry muddled through the first four months of the year with the volume index registering very little movement as seen in Figure 1.1. 

Heading into late April, and the early part of May, seeing upward movement was a welcome sight to carriers and intermediaries. Mid-spring typically brings a bounce from produce and seasonal freight, and this year we are seeing that lift, albeit not at an aggressive pace. Still, even with the slight upturn, freight opportunities continue to be gobbled up by carriers, particularly on the contract side. Historic low rejection rates of under three percent not only mean less freight heading to the spot market, but shippers continue to have the pendulum in their favor with regard to rates.

FLATBED SEES BALANCE

Speaking of tender rejection rates, the low rejection rate is not being felt across all types of equipment as we see in Figure 2.1.  

Vans and reefers are pretty much accepting anything that comes their way. These are two equipment types that saw increases in their number from mid-2020 through 2022, primarily in response to the overwhelming consumer goods demand which typically travels in these types of trailers. Now that demand for these items has cooled, vans and reefers find themselves in a situation where demand is still there, just nowhere near what it was the past few years.  

Flatbeds, on the other hand, did not experience the same demand. In the over-heated freight market, we experienced in the last few years, flatbeds felt the most normal with regard to freight patterns and demand. While they did not get the direct benefit of shippers clamoring for their services, flatbed carriers have also not experienced the same falling out. As a result, they enjoy a balanced market with rejection rates hovering in the mid-teens. This could be short-lived as downward trends in manufacturing and industrial production, combined with a cooling housing market, will lessen the demand for flatbed services.

the gap remains

Carrier rates continue to normalize.  

As seen in Figure 3.1, the spot rate on the van side seems to have found a bottom. Contract rates have contracted slightly, but the spread between carrier-published rates and those available with spot rate pricing continues to push past $0.70 per mile. An uptick in spot rates may relieve some of the pressure from shippers on the contracted side for carriers.  Ideally, a spread of $0.15-$0.20 would be more balanced.  

Could this modest uptick in volume shrink the rate gap even more?  Stay tuned to June’s update to find out.

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Optimized load planning is fundamental to improving your service and revenue.

Could your company be wasting money on a logistics strategy that doesn’t work? Efficient load planning is more critical than ever and a key performance area for any supply chain. Ideally, you want to be able to move your product to your customers while maintaining desired service levels in the most efficient way. Logistics optimization strategies such as improving your load planning processes can be an effective way to reduce freight costs by as much as 10 to 40 percent.

While this sounds great, load planning can be a very manual and time-consuming process. A transportation management system (TMS), specifically one that includes a freight optimization tool, is one way to analyze and take your load planning process from hours of manual work to minutes through automation and technology.

COMMON LOAD PLANNING TMS MISCONCEPTIONS

Before we dive into how a TMS can help you with your load planning, perhaps you’ve thought of one of these common misconceptions.

A TMS Optimizes on Its Own

First off, not all TMS platforms are the same. Some may not even offer load planning tools. It’s also important to see what kind of support is offered, as having an expert available can help provide you with more insight than the software alone.

The Optimized Load Plan Will Be Perfect Every Time

Technology is a great tool to make your logistics processes more efficient. The word to remember here is “tool”. Even a TMS with a freight optimization tool can overlook certain opportunities for freight consolidation, so it’s important to always treat your transportation technology as an aid to your load planning process and not as a full replacement for it.  

BENEFITS OF OPTIMIZED LOAD PLANNING

• Cost Savings
• Higher profitability
• Improved logistics performance
• Improved logistics collaboration
• Improved customer service

HOW A TMS HELPS OPTIMIZE YOUR LOAD PLANNING

A TMS is a powerful tool for optimizing your load planning. A TMS provides you visibility into your entire logistics process. This allows you to monitor performance and create efficient plans. It helps you with your forecasting and planning so you can find cost-saving options. A TMS can help give you a clearer picture of your entire freight network by housing all your transportation information in one system.

Now, there is a lot of transportation management software out there. To gain the most benefit for your load planning process, you’ll want to make sure you select one with a freight optimization tool.

WHY WOULD I NEED A FREIGHT OPTIMIZATION TOOL?

Anyone who has gone through the process of figuring out how to reduce shipping costs for each of their loads knows how much of a pain it can truly be. The process starts with tracking down all your open shipments, deciding what loads should be moved together, and then building, rating, and tendering those loads manually. For those who have not implemented a TMS, this is usually done with paper and pencil or an Excel spreadsheet.

Many factors go into optimizing shipments, including the number of pallets and weight of each shipment (taking trailer size into consideration), delivery availability for locations, and special services needed.

Perhaps one of the most important dynamics of building a shipment is delivery deadlines. It’s imperative to take note of whether a truck can deliver to single or multiple locations and arrive on time, factoring in the drivers’ hours of service (HOS) and loading and unloading times.

In sum, it’s a like a complex jigsaw puzzle made up of your freight, and trying to figure it out alone can be difficult.

HOW CAN A FREIGHT OPTIMIZATION TOOL HELP ME?

The freight optimization tool in a TMS will take your list of open shipments and consolidate them into loads based on the criteria specified by you. The software’s criteria encompass ship and delivery date flexibility, maximum weight per shipment, the maximum number of pieces, the number of picks and drops, driver hours, and more.

You’re also able to choose which carriers you want to include for consideration. Once these parameters are set and the optimizer has been run, you also have the capability to auto-create loads in the TMS based on the optimizer’s results.

The optimizer tool accomplishes in minutes what usually takes a person hours to calculate and configure, with the likelihood of saving money in the meantime. The top benefits here translate to both time and money saved. Gone are the days of sitting at your desk for hours with a calculator and a headache.

In summary, our TMS (and other similar products) allow you to enter all your shipments, whether it’s 20 or 1000, and will automatically calculate the most efficient way to route your shipments by combining smaller shipments into multi-drop truckloads, keeping other shipments separate, and configuring the way it all gets routed across the country. The results of the freight optimization tool include the reported cost savings and a detailed report of the loads proposed.

START OPTIMIZING YOUR LOAD PLANNING WITH TRINITY’S TMS

Logistics optimization never ends. It is a continuous process only limited by your time, technology, and commitment to improvement. And ensuring your company has access to a best-in-class TMS is the key to starting that process and finding efficiencies.

Discover how Trinity’s TMS, including its freight optimization tool, can improve your logistics processes, like load planning, helping you offer better customer service and reduce costs while increasing revenue.

Stone materials are very versatile and often used in industries like construction, interior decorating, and landscaping. However, transporting stone can be a difficult task for many reasons. Stone materials can be heavy and bulky and yet surprisingly fragile at times and easy to chip or crack. Just as there are various uses of stone, there are just as many challenges to shipping it. If you’re a shipper handling stone material, bookmark this guide for all you need to know about stone transport. 

WHAT’S INCLUDED

• Types of Stone Materials
• Uses for Stone Materials
• Packing for Stone Transport
• Equipment Needed for Stone Transport
• Oversized Stone Transport
• How to Ship Common Stone Materials
• Shipping Stone Costs
• Finding the Right Carrier

TYPES OF STONE MATERIALS

When arranging stone transport, you need to consider the type and shape of the stone material you are shipping. Stone materials can be in the shape of slabs, blocks, bricks, tiles, or crushed stone. Each shape and type of stone material requires different handling to be shipped safely and securely.

• Concrete Pavers
• Flagstone
• Limestone
• Granite
• Marble
• Crushed stone
• Slate
• Sandstone
• Landscaping stone

USES FOR STONE MATERIALS

Stone materials are used across many industries. Stone is commonly used as:

• Countertops
• Floor tiles
• Landscaping
• Roadwork
• Fireplaces
• Stairs
• Bridge construction
• Sidewalks
• Statues and decorations
• Interior Design
• Gravestones and cemetery monuments

With such a wide variety of use, it’s no surprise that stone transport often occurs across long distances.

PACKING FOR STONE TRANSPORT

Proper packing and packaging materials are very important for stone transport. Packaging stone materials the wrong way can lead to damaged product upon arrival.

Smaller stone materials, like tile, can be packed in crates with foam material for cushioning to prevent any scraping or breaking. The crate shouldn’t be too large, with minimal extra space to limit the movement of your stone product. Make sure not to stack the stone material too high or load them vertically. Using short stacks or horizontal loading will help with structural integrity.

For larger stone materials, like granite slabs, palletizing is another option, and the stone product should be wrapped around and between with cushioning to prevent scraping or chipping.

EQUIPMENT NEEDED FOR STONE TRANSPORT

Certain pieces of stone materials will need more equipment than others.

For smaller stone material shipments, a 53’ dry van can work for most, especially those shipping less-than-truckload (LTL) and packaged in crates. Stone shipments can be loaded using a loading dock and forklift. If a loading dock isn’t available, a lift gate can be used, but this additional service costs extra and makes it more difficult to find an available truck. Generally, palletized stone shipments are not recommended for LTL unless there are plenty of packing materials wrapping the product.

If you’re shipping large pieces of stone, like granite slabs, you’re going to need to find a flatbed with an A-frame to securely hold it. An A-frame is a piece of wood or metal shaped into the letter “A” and is needed to transport stone slabs to prevent damage. Stone slabs are prone to breaking or cracking when moved horizontally, so the A-frame helps prevent any damage.

Before the granite slab or other stone material can be loaded onto the truck, the A-frame must be placed on the flatbed with a forklift or crane. When it’s ready to move, make sure that the material is secure and strapped in. Moving straps help prevent the stone material from shifting during transportation, preventing damage, and reducing any risk.

Don’t make the straps too tight because doing so could cause damage upon delivery. Everything should be checked thoroughly before transport to make sure a costly incident doesn’t happen when moving over the road.

Intermodal containers can also be an option for stone transport. Not only do these containers reduce the need for any excessive handling and thus, the chance for damage, but many popular bulk stone products used in the U.S. are mined from locations far away from the country, making this an ideal mode for global stone supply chains. When the stone material is ready to head to its destination, drayage carriers can transport the container or freight can be loaded onto a flatbed for its final stretch of travel.

OVERSIZED STONE TRANSPORT

One of the other main challenges with stone transport is it can be heavy, and sometimes oversized, like those granite slabs we mentioned earlier. Often with stone shipments, you’ll find that you need to get an oversize or overweight permit to travel on state highways.

Most often, the state’s Department of Transportation (DOT) issues these permits, but sometimes they can be handled by another department, depending on the state. These permits are only good for a short window and are the only time your shipment can be on the road. Therefore, it’s important to make sure you have all your ducks in a row, so your shipment stays on schedule, and you don’t end up with a costly violation fee.

What Qualifies as Oversize?

Each state has different regulations on its specifics, but most shipments will be considered oversized if it exceeds 80,000 pounds gross weight or if dimensions exceed:

• 14 feet in height
  
• 8 feet 6 inches in width
  
• 53 feet in length
  

Overweight and oversized shipments can be more comprehensive as, besides the permits, you may need oversized banners, flashing lights, civilian escorts, police escorts, route surveys, bucket trucks, or even a road closure. It’s important that you always take the time to double-check that you’re in compliance with DOT rules and regulations for your stone transport.

Looking for one place to find all you need to know about oversized shipment regulations?

HOW TO SHIP COMMON STONE MATERIALS

Shipping Crushed Stone

Crushed stone can easily be transported using a container. A freight truck pulling an empty container can be used and loaded on site, or the crushed stone can be packed into a shipping container and then loaded onto the truck with the help of a crane.

It’s important to note that unless covered, the top of the container will still be exposed during transportation. If uncovered and depending on the kind of crushed stone, sometimes some stone material can fly out of the container during transportation, resulting in damages, injuries, or loss of product. For this reason, it’s often best to have your motor carrier cover and secure the top of the container with a tarp.

Shipping Stone Bricks and Tiles 

Unlike crushed stone, shipping bricks or tiles need more careful handling. Palletizing or banding into cubes is the best way to transport these stone materials. However, you can’t pack them the same as other products due to their ease of chipping or cracking during transit.

When packing stone bricks or tiles, it’s best to stack them with layers of cardboard or foam between the layers of the product, cushioning them and preventing any scraping, scratching, or other damage. When banding into cubes, usually the last two cubed loads are placed on rubber mats to further prevent them from shifting. 

Additionally, it’s recommended to avoid shipping these products via less-than-truckload (LTL). These stone materials are brittle and susceptible to damage from other products, but also hazardous to other items should they come loose during shipping. To keep your stone products safe, it’s always best to ship full truckload whenever possible.

Shipping Stone Slabs, Like Granite

While nearly indestructible once installed, slabs of granite and similar stone material are quite fragile during transit. Any incorrect handling can result in damage. Like glass, these stone materials will likely crack if laid vertically. Transporting heavy slabs of stone, like granite transportation, requires specialized equipment to keep them vertical during transit.

You’ll need an A-frame to hold up the heavy slabs of stone and make sure they are secured with durable straps. When properly supported, slabs of stone can be sturdy and resistant to cracking.

Shipping Irregularly Shaped Stone Products 

Let’s say you need to transport an irregularly shaped stone product, like statues or headstones. Certain products might have sharp corners that can easily chip or have smooth surfaces you don’t want to be scratched, like memorials. It can be tough to figure out how to ship these unusual stone materials.

The best option to transport these stone products safely is to order custom packaging for them, like a sturdy box with Styrofoam pieces sculpted to fit around it so your product is secured from any movement during transit.

As with shipping tile, it’s best to ship full truckload instead of LTL, so your product isn’t handled more than it should be and isn’t at risk from other products.

SHIPPING STONE COSTS

Stone transport can be more expensive to ship due to its heaviness and fragility. Any time you have a shipment that requires more attention to detail or more specialized equipment, it’s going to be more costly.

If you typically ship large volumes of stone materials often, a Request For Proposal (RFP) or contract with a carrier or logistics company can be one way to find savings versus working with the spot market.

FINDING THE RIGHT CARRIER FOR YOUR STONE TRANSPORT

Because of how delicate transporting your stone materials can be, you want to make sure the motor carrier you select is experienced. This is where cutting costs here isn’t always worth it. You also want to make sure your provider has enough insurance and that your commodity is covered should something happen.

TAKE THE GUESSWORK OUT OF YOUR STONE TRANSPORT

Stone transport can be one of the most challenging types of freight to arrange. However, you can choose to simplify your shipments by working with an experienced third-party logistics (3PL) company like Trinity Logistics.

Working with Trinity saves you time from finding and vetting carriers, figuring out what equipment is needed, and gives you full visibility of your product’s transit, from pick up to delivery. Experience our best-in-class customer service and sit back, knowing that we’ll get your product safely delivered.

Trinity Logistics is proud to announce its recognition as a Top Freight Broker by Transport Topics for the 21^st consecutive year, ranked 17. This honor serves as a testament to the company’s continued commitment to delivering outstanding People-Centric service in the logistics industry.

Transport Topics is a leading publication in the transportation business and is well-known for its annual comprehensive rankings of freight brokerage firms. Companies are ranked based on gross revenue and services offered. 

Trinity Logistics is thrilled to have made spot #17 on the Top Freight Brokers List for 2023 as this accolade reflects Trinity’s commitment to delivering exceptional service to customers and helping them meet their unique logistics needs. With a core focus on exceeding expectations, the company has built a reputation for its integrity, reliability, and customer service.

“This recognition continues to showcase our ability to serve our shippers and carriers with People-Centric Freight Solutions®,” says Sarah Ruffcorn, President of Trinity Logistics. “Team Trinity works hard to continually strengthen our shipper and carrier relationships, providing value to them in simplifying their processes and providing an excellent Trinity experience. Earning this recognition continues to show we are rising to the ongoing supply chain challenges and are serving our customers well. Thank you, Transport Topics, for the recognition. We’re honored to have made it another year in the top 20’s – #17!”  

Trinity’s parent company, Burris Logistics, has ranked number 35 on Transport Topics’ Top 100 Logistics Companies List and number 4 on their Top Refrigerated Warehousing List. 

To see the complete list, visit Transport Topics.  

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve.   

For the past 40 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.  

We are currently recognized as a Top 3PL and Cold Storage Provider by Food Logistics, a Top Freight Brokerage Firm by Transport Topics, and as an Inbound Logistics Top 100 3PL.  

Refrigerated trucking can be a complex, but rewarding job.

You might be transporting anything from fresh produce, frozen food, or important medicines like biologics. But, no matter what it is, the items you’re hauling are vital to many and there’s great pride that comes with that.

Refrigerated trucking is not only more specialized than dry freight hauling but offers more earning potential, and there are certain times of the year during which you can count on higher freight volumes to keep your company profitable.

Whether you’re new to refrigerated trucking or a veteran, it’s important your company knows how to properly transport temperature-controlled products, from pick-up through delivery. At Trinity Logistics, we sometimes see claims on temperature-controlled shipments, and we want to help you avoid any costly mistakes with a few tips specific to refrigerated trucking. So, we’ve crafted this guide to help you prepare for your hauling your next temperature-controlled shipment.‍

MOTOR CARRIER REFRIGERATED TRUCKING RESPONSIBILITIES

The purpose of the Food and Drug Administration’s (FDA) Food Safety Modernization Act (FSMA) is to prevent foodborne diseases, and FSMA rules contain essential requirements for shippers, loaders, receivers, and carriers like you to follow with refrigerated trucking. FSMA requires those transporting food to follow best practices for sanitary transportation, such as proper personnel training, maintaining shipment records, and following shipper instructions to keep food properly temperature-controlled during transit.

FSMA Responsibilities for Motor Carriers

Keeping Your Equipment Clean and Operable

You must keep your refrigerated trailer clean between loads and make sure it is running efficiently to maintain any required temperatures to keep food safe while transporting.

Your Equipment Must Meet the Shipper’s Needs

Shippers are responsible for communicating any food safety requirements to providers they work with, such as specifying temperature and pre-cooling requirements in writing. It is your responsibility to adhere to those requirements specified by the shipper.

Keeping Records

When it comes to FSMA, verbal confirmations don’t stand. Shippers and providers you work with require records of previous cargo hauled, equipment cleaning, inspection, and temperature records. This includes recording if your reefer fails or containers are compromised, allowing contaminants in, and showing via documentation that you took action to correct the issue. Keeping thorough documentation will help you, in the long run, should you face any potential claims. It’s recommended to keep all records for 12 months, minimum.

Training Employees

Under FSMA, motor carriers must train all drivers and transportation personnel on their role, FSMA rules, the awareness of potential food safety problems like cross-contamination that can occur during transportation, and sanitary transportation practices. It’s also important to keep records of this training and hold refresher training from time to time.

PREPARING FOR REFRIGERATED TRUCKING AND TEMP-CONTROLLED TRANSIT

*This blog content provides suggestions only and is not meant to take the place of your own company procedures.*

Cleaning Your Refrigerated Trailer

1. If the previous receiver cleaned your trailer, request documentation from them to share with the shipper for your upcoming temperature-controlled shipment. It’s important to keep any trailer washout records and receipts to provide to shippers upon request.

2. Open your refrigerated trailer and remove any items that shouldn’t get wet.

3. Sweep out any debris.

4. Prepare a bucket of food-grade detergent and water.

5. Scrub all interior surfaces with a clean cloth and the detergent mix.

6. Use a hose to spray down the inside, including the ceiling and walls. Pay special attention to any cracks and crevices.

7. Keep doors to the trailer open, allowing the inside of the trailer to air dry.

8. If the outside of the truck and your trailer is dirty, wash down the exterior as well.

Pre-trip

1. Review shipping instructions and confirm the cargo is at the required temperature before it is loaded. Refrigerated trailers are meant to maintain temperature, not change it. For fresh produce, verifying temperature usually involves pulping product with a thermometer or probe dial. 

2. Run your refrigerated trailer for at least 20 minutes in “high speed cool” mode to remove any residual heat. Pre-cooling may take more than one hour depending on factors such as equipment and ambient temperatures. Therefore, be aware of the temperature requirements in advance to ensure equipment is at the proper temperature before you arrive at the shipper and the loading process starts.

3. Perform an automatic pre-trip test to confirm that your refrigerated trailer is running properly and confirm that it passes the test. Keep a record of this. If your auto pre-trip test fails, refer to your company’s prescribed procedures or contact your maintenance provider for repair.

4. It’s time to set your refrigerated trailer to the required temperature specified by the shipper. Verify the set temperature after adjusting it to its requirement to confirm it is set correctly. Next, confirm that the unit is set to the correct date and time. If this is not done and the shipper requests a reefer download after delivery, the data will be inaccurate. Some drivers will take a picture of the reefer unit dashboard to document settings before they leave the shipper.

5. Confirm that you have the correct mode of operation selected on the reefer unit prior to loading. Again, refer to your shipment instructions for this. Often, the shipper will require perishables to be hauled in continuous mode as opposed to cycle sentry or stop-start cycle.

6. Allow your refrigerated unit adequate time to pre-cool before loading.

7. Document all pre-trip cleaning, inspecting, and pre-cooling to share with the shipper upon request.

Loading

1. Ensure you witness the loading process, visually confirming product temperature, count, and quality match your shipment tender. If a carrier cannot verify loading conditions or discrepancies exist, the carrier notates the issue on the bill of lading and request the shipper to sign this. 

2. Carriers are responsible for the final blocking and bracing of product, so make sure items are not over-stacked or loaded in a way that impedes airflow or circulation. As a carrier, if you are not comfortable with the load condition, you have the right to refuse the shipment. 

3. Once loaded and final blocking and bracing are completed, immediately close the doors to maintain temperature. Once again, verify that the correct cycle and temperature are set. If a trailer seal is required, its presence should be documented on the bill of lading by the shipper. 

During Transit

1. Make use of the strip curtains as this helps keep temperature-controlled air in and any outside air out.

2. Limit the number of door openings throughout transit to keep temperature-controlled air in and outside air out. Only allow doors to be opened by verified shippers or receivers. 

3. Keeping proper airflow is critical. Even with adequate running equipment, poor air distribution can cause spoilage. Verify all sides of the cargo have proper airflow before your trip and any time you make a stop.

PULPING FOR REFRIGERATED PRODUCE SHIPMENTS

Pulping is an essential task when hauling produce with your refrigerated trucking. Pulping is the act of taking the product’s temperature before and upon delivering the shipment.

How to Pulp Produce

For produce that is unbagged, one must insert a pulp thermometer into a piece of produce, inserting for three to four minutes to get the most accurate reading.

If the produce is bagged, like salad mixes, fold the bag in half and place the probe between the two sides, with the produce as close to the thermometer as possible.

Why Pulping is Important

Before loading, it is the shipper’s responsibility to pulp the product, and should be done in the presence of the driver. However, it is the carrier’s responsibility to confirm the proper temperature of the product before allowing it to be loaded on the truck, so there may be the case you need to pulp the product.

Pulping temperatures should be recorded on the shipment’s bill of lading and signed by both the shipper and driver. This can help protect both the shipper and motor carrier from claims if the product arrives at its destination off temperature.

Throughout transit, it is the carrier’s responsibility to monitor the refrigerated trailer temperature, usually with some sort of sensor technology providing real-time information, or with older refrigerated trailers, a temperature download that is available upon delivery.

Upon delivery, it is the receiver’s responsibility to pulp the product for a temperature read and to determine if the shipment will be accepted. 

Under FSMA, be prepared to provide a record of temperatures in transit via reefer download. Failure of a carrier to provide a record of unit temperatures in transit will prevent a carrier from disputing temperature deviations should there be a claim. 

TEMP VARIANCES – HOW MUCH IS TOO MUCH?

One thing you may be asking with your refrigerated trucking is, how much is too much when it comes to temperature variances? Well, that can depend on several factors.

One factor is the type of product. For example, there are some perishable products that are very sensitive to temperature variances, where even a two-degree difference could reduce the shelf life by 50 percent.

Another cause could be the location where the temperature was taken in the trailer or the recording device’s accuracy. Or if a shipment has multiple stops versus one that goes right to the destination.

Temperature variances are usually expected, so it’s important to determine when a variation is tolerable versus when it places the product at risk for spoilage.

It’s also important to note the amount of time the product has been off temperature. For example, frozen goods might be subjected to some temperature variance without much effect on the shipment, whereas refrigerated goods often spoil at a quicker rate.

When it comes to claims due to temperature variances, there simply is no one-size-fits-all for processing these. Shipment claims due to temperature variances are treated on a case-by-case basis depending on the above-mentioned factors. Verifying temperature prior to loading, maintaining proper temperature in transit, and the ability to provide a reefer download documenting transit conditions are ways for carriers to prevent temperature damage.

WHAT IF THERE’S AN ISSUE AT DELIVERY?

First and foremost, be sure to communicate your transportation status and any issues to your point of contact in real time. If there are any overage, shortage, or damage issues at delivery, the receiver should document it on your bill of lading (BOL). If there is a reported issue and you are unclear about the next steps, contact your insurance agent to report the issue and request direction. 

If the product is produce, a USDA inspection may be requested to document the condition of the product. 

Whenever a temperature problem is reported, get a reefer download for the trailer used for the shipment to document the temperature conditions for the time the cargo was on your truck. 

Your cargo policy will not pay for temperature damage if it is caused by an incorrect reefer setpoint or driver negligence. However, if your refrigerated trailer experiences issues during transit, your cargo insurance may step in to pay a cargo claim related to any temperature damage. However, be prepared to provide supporting documentation. To be proactive in the prevention of any issues caused by your equipment, it’s important to perform regular maintenance according to your cargo insurance requirements and company guidelines. 

REFRIGERATED TRUCKING – SHIPPER RED FLAGS TO LOOK FOR

There are a few shipper red flags to look out for before accepting a refrigerated trucking shipment or having your trailer loaded.

Mixed temperature shipments can be a red flag. Sometimes shippers will want to try to ship products together that need vastly different temperature requirements to reduce costs, like fresh and frozen products. These types of shipments are “high risk” and not recommended. Whether a shipper is using a bulkhead or not, to keep your company safe, it’s recommended to avoid shipments that combine frozen, fresh, or dry loads on the same truck.

Now, let’s say you’ve accepted a refrigerated trucking shipment but when you arrive at the shipper you notice one of these things:

• There is food labeled improperly (no USDA logo),
• Spoiled or overripe food products or evidence of spillage, such as juices or blood in the cargo area,
• Food products being shipped with chemicals,
• Evidence of product tampering, like a broken seal or cut tape on boxes.

If you notice any of these things, do not get loaded and immediately contact the Food Safety Inspection Service (FSIS).

EASILY FIND THE TEMP-CONTROLLED SHIPMENTS YOU’RE LOOKING FOR

Now that you’re prepared to handle the complexities of refrigerated trucking, it’s time to find available shipments. Here’s where Trinity’s Carrier Portal is beneficial.

Our online load board allows you to search for available shipments, filtering by equipment, lanes, and more. Many of our available shipments even allow digital freight matching, providing you the opportunity to Quote Now or Book Now, saving you time from calling or emailing in. Additionally, new shipments get directed to our Carrier Portal first, meaning you’ll have access to exclusive Trinity loads before they get posted to the public load boards!

*This article provides information only and should not be construed as advice. It is provided without warranty of any kind.*

Proper carrier selection may be one of the most important tasks for Freight Agents to keep their business safe.

I remember the first time I dispatched a driver to pick up a shipment thinking, “Wait, I just met this carrier for the first time. I’ve sent their driver to pick up a shipment for one of our top customers.”

Needless to say, I made about 10 calls to the driver, carrier, and shipper to verify everything was legit. It still boggles my mind to think that a shipper, whom I have never met, will entrust thousands of dollars in THEIR freight to a company that will then send a driver, whom they may have never met, to haul it away.

This scenario happens thousands of times daily across the U.S. and the world. Most of the time, everyone involved does what they say they will do correctly. But there are times, albeit very rarely, when one of the parties is involved for the wrong reason.

First, let me say Trinity Logistics and other logistics companies in our space get the chance to work with great carriers each day. Yet, there are still some bad actors out there. They want to involve themselves in our industry and do things the wrong way, often at the expense of hard-working and trustworthy carriers and Freight Agents.

So, Freight Agents, what can you do to protect your small business and the business of your customer, when arranging shipments with carriers? This is where having a carrier selection process is key to best serving your customer and mitigating any risk. Here are some items you should verify every time you arrange a shipment with a carrier to ensure its success.

CARRIER SELECTION PROCESS

Always Ask This Question

“What’s the name on the side of your truck?”

While this seems like a simple question, it’s the number one question that can identify a potential double-brokering situation. Now, there will be times when the name on the side of the truck doesn’t match the carrier with whom you booked the load. Leased-on drivers are a great example of this.

What do you do if the answer to this question is different from what you expected?

Well, it gives you the opportunity to ask follow-up questions to investigate. It’s far better to find out this information before versus after the shipment has been picked up. I‘ve also heard of some requiring the driver to text a picture of the side of the truck door for added assurance.

Does it Match?

Does the email and phone number match what is registered with FMCSA?

Again, there may be legitimate reasons for the phone number or email not matching the Federal Motor Carrier Safety Administration (FMCSA) website. Maybe the carrier’s contact information has recently changed for valid reasons. Perhaps it’s an owner-operator that registered with their home or office phone number but is on the road and calls from their cell phone.

In any event, it gives you a reason to pause and ask more questions to ensure you have confidence that this is the actual carrier with whom you trust to handle your customer’s freight.

Other Carrier Selection Vetting Freight Agents Should Consider

What about the stuff you can’t see by looking at the FMCSA website?

You can quickly see things like liability insurance coverage or a carrier’s operating authority history on the FMCSA website. But what about referrals – good or bad – from other logistics companies?

Luckily there are tools available to see beyond the information reported by the FMCSA. There are platforms like CarrierWatch, Carrier 411, or Highway that provide a glimpse into any skeletons that may be hiding in the closet. It’s important to note that these are pay-to-play platforms. Freight Agents that choose to partner with an experienced logistics company, like Trinity Logistics, have access to a Carrier Compliance Team that continuously monitors these comments to protect you and your customer’s best interests.

FREIGHT AGENTS, DON’T OVERLOOK YOUR CARRIER SELECTION

Carrier selection is important as you are placing your trust in them to meet your customer’s shipment needs. Doing a little bit of homework and, when necessary, trusting your gut with your carrier selection, will save you future headaches and, ultimately, protect your Freight Agent business.

TRUST OUR QUALIFIED CARRIER RELATIONSHIPS

We’re here to help your Freight Agent business succeed all around, and that includes your carrier selection. Safety and exceptional service are our highest priority, and so our Carrier Compliance Team takes care of our rigorous carrier vetting to verify that the carrier you select is qualified and experienced.

With our People-Centric Team and best-in-class technology applications at the ready, Freight Agents working with Trinity Logistics can spend less time on back-end tasks like carrier selection and more time growing their business.

Go ahead and choose to get in touch with a Trinity Freight Agent Representative today so you can start receiving world-class support to get ahead of your competition. Call 800-846-3400 x 1908 or click the button below to begin your conversation with Trinity.

Stay up to date on the latest information on conditions impacting the freight market, curated by Trinity Logistics through our Freightwaves Sonar subscription.

SIMPLE SUPPLY AND DEMAND

We probably all remember at some point in either our high school or college career hearing about supply and demand. A pretty simple concept that applies to goods, commodities, services, and yes, transportation. A great indicator of that is shown in Figure 1.1 which shows the growth in for-hire carriers (blue line) and the outbound tender volume index (green) since mid-2018. While this is not a 1:1 comparison, it clearly shows, especially in the past three years, how supply and demand have been the driver of transportation costs. 

From roughly mid-2020 until the early part of 2022, demand was high compared to prior years, and the supply side (carriers) was trying to catch up. As a result, carriers were able to dictate rates in the market. As the supply side began to accelerate, the over-heated freight market began to normalize in late 2021/early 2022, retreating to levels seen prior to the pandemic. The rate pendulum once again swings to the shipper’s side. Some have argued based on this over-capacity situation that it could take years before there is once again equilibrium. Agree, it will take, unfortunately, attrition on the carrier side, combined with a rebound on the freight activity side to find that balance. However, taking years to do so is a bit aggressive. Most likely, mid-2024 will see supply and demand as it relates to transportation reaching a better balance.

THE GAP

We looked at this last month, but the lag between spot and contract rates remains at historic levels. Typically, you will see a gap of maybe 10 cents or 15 cents per mile, but for the last five months, that gap has remained above the $0.50 per mile mark, currently trending at $0.86 per mile higher on the contract versus the spot side. 

As you can see in Figure 1.2, that increase in the contract-to-spot gap has been in lockstep with the decreasing outbound tender rejection rate. As carriers with contract pricing are finding fewer freight opportunities versus 2021 and 2022, they are taking almost every shipment tendered their way. On average, for every 100 contracted shipments tendered to carriers, they accept 97 of those shipments. For shippers, it will be a balance between finding cost savings with spot capacity and fulfilling the requirements they have with higher-priced contracted carriers.

BLAH IMPORT CONDITIONS

On the international side, particularly imports, we continue to see declining volumes and blank sailings. While the ports were inundated in late 2020 through the first half of 2022, that volume has stalled. Stalled to the point where the largest U.S. port of LA/LB encountered almost 100 ships at one point waiting to offload to now having “plenty of good parking spots available.”  

Figure 1.3 clearly demonstrates the decline in consumer demand, along with near-shoring efforts, and the year-over-year impact. Expect, for lack of a better word, blah import conditions throughout 2023 with a rebound on the horizon for ’24 and ’25.

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We’ve recently covered ways you can find prospects and warm up your cold calls. You’ve got your eye set on a business you can help, so, how do you go from phone calls to closing a sale as a Freight Broker Agent?

A few weeks ago, we held our first educational and virtual Agent Conference of 2023. We had a great line-up of sessions hosted by members of Trinity’s Leadership Team as well as our featured guest Blythe Brumleve of Digital Dispatch, and Everything is Logistics podcast.

This conference focused on winning sales and growing strong customer relationships as a Freight Broker Agent. Sessions took us through the complete sales cycle – from winning your first shipment from freight leads to moving your customer towards dedicated freight, and then providing them with full freight management services.

Let’s start at the beginning; and share some smart, simple, and practical advice on closing a sale and winning that first shipment.

FROM PROSPECT TO CLOSING A SALE

First, develop your strategy for handling freight leads. Here are some suggestions from our top sales experts on how to effectively get your prospect’s attention, work your pipeline, and turn your freight lead into a new shipping customer.

Getting Your Prospect’s Attention as a Freight Broker Agent

When initially contacting your prospects, you often don’t have a lot of time with them. For that reason, you don’t want to be too generic. Just saying you’re with a third-party logistics (3PL) company with solutions and you want to talk about their shipping process won’t get you time on the phone with them.

You need to find ways to differentiate yourself and your services, so you stand out and get their attention. So, make sure you always have a reason for making that first call! Here are a couple of ideas to get you started.

Sell Your Capacity

Let’s say you have consistent capacity within a certain area. Try to find more prospects within that region and work with the same equipment. You can sell that capacity right away on your first phone call. Let them know who else you work with within that area, that you have capacity available that you’re looking to cover, and how you can help them.

It can be as simple as saying, “Hi new customer. I work with ABC Company in your area five days a week and have more trucks and equipment available that I think will help you.”

Sell Into Your Industry Expertise

Pick an industry to focus on that you are having success with or have specific knowledge of and target those prospects. Then, by having repeat conversations with similar prospects, you’ll develop a flow using industry-specific “lingo” and your knowledge of any unique scheduling requirements, equipment types, or loading/unloading procedures for those commodities.

You can say, “Hi, new customer. I work with this industry often, and I noticed you’re in a similar industry. I know the scheduling process or loading process needed within this industry well and I think I can help you.”

Both examples give your customer a specific reason why they should have a conversation and start building a connection with you right off the bat.

Remember, the goal of your initial call is to gather information and start a conversation. Most likely, you won’t get the decision-maker on the phone during your first call. That’s okay. If you can’t get on the phone with the decision-maker, try talking to someone in sales.

We know salespeople love to talk. They know their product and their customers and often have a relationship with the shipping manager. So, you’ll be able to learn more information about the company and its current process, and any objections they may have, that you can later leverage when you finally land a call with the decision-maker at the company.

Finding the Ideal Prospects Based on Strategy

So now we have some ideas on how to approach prospects but where do we find the folks we want to call? Here are a few proven tips.

1. Use Google Maps to find prospects geographically close to current customers when selling into capacity. Look at satellite and street images to get a good idea of what’s going on at their facility and on their docks.

2. Use Google Images when selling into industries. Search images by keywords (Ex: Industrial Generators) to find out who’s manufacturing or selling the commodity you are targeting.

3. Use LinkedIn & ZoomInfo to research the companies you identify and find contact information for the people you want to call.

Working the Freight Leads Pipeline

The most important thing is to keep it simple and establish a consistent rhythm. Quality over quantity is always the best approach and makes it easier to manage. Try focusing on a smaller group of qualified prospects with high intensity and a sense of urgency in your communication to gain quick momentum in turning over new shipping customers.

This means not holding onto stale leads. You’ll find not every prospect is the right fit and that’s okay. Let them go.

A good rule of thumb with mid-size companies is that if you aren’t talking to the decision-maker within two weeks, then move on. This helps you keep up the momentum in closing a sale by removing old leads for new potential prospects.

When you finally get connected with the decision-maker at the company, use your initial conversations as a point of reference to buy yourself a few minutes of their time. For example, “I recently spoke with Holly Cooper from your sales team and came up with some great ideas to help with your freight”.

Just like in your initial call, define your reason based on facts you uncovered and sell into your capacity or industry expertise. Too many Freight Broker Agents will get to the decision maker and go back to the general 3PL solutions selling. Remember your unique connection on why you can help them.

More Quick Tips for Closing a Sale

1. Choose discipline over motivation. The reality is you aren’t going to wake up every morning feeling ready to set the world on fire! Set daily goals for yourself (X number of cold calls, X number of follow-ups, X number of new prospects added to pipeline, etc.) and stick to them.

2. Be consistent and systematic in your prospecting efforts. Use a good CRM to organize your pipeline, log notes from conversations, and schedule follow-ups.

3. BE YOURSELF! People buy from people. Be confident in yourself and your services and let your personality shine through.

MAKE CLOSING A SALE AS A FREIGHT BROKER AGENT EVEN EASIER

As a Freight Broker Agent, running your own business can be hard work on top of winning over new customers. That’s why we have an entire Team here to help you.

Let us help you gain more time to focus on what you do best, building relationships with shipping customers and motor carriers, while we handle the rest. In fact, many of our new Freight Broker Agents see over a 50 percent increase in business growth within their first two years at Trinity Logistics.

Stay up to date on the latest information on conditions impacting the freight market, curated by Trinity Logistics through our Freightwaves Sonar subscription.

WHEN WILL FREIGHT VOLUMES START TO IMPROVE?

That is the $64,000 question. Since the start of the year, freight volumes have been stable but certainly suppressed as compared to the last few years (Figure 1.1). In addition, the rate at which carriers reject shipment tenders is almost nil, with almost 97 percent of the freight tenders being nabbed by carriers with contract pricing.  

We will certainly see the seasonal freight patterns in 2023, with produce and outdoor products providing a boost in the coming weeks. And the end-of-year push for back-to-school and Christmas should also lend a boost, although that end-of-year buying seems to be more spread throughout the year. Many in the industry got accustomed to an over-heated, reactionary market over the past few years. With that as the backdrop, the one word I can think of to describe how the market will feel is “blah” in 2023.

Contract rates continue to outpace the spot market. While carriers with submitted contract rates are right-sizing rates in response to the market, expenses that have been exaggerated over the past few years, such as driver pay and benefits, maintenance costs, and insurance premiums, are keeping contract rates well above spot.  

As one can see in Figure 1.2, as rejection rates have declined, meaning less freight being pushed to the spot market, it has a mirror effect on the spread between contract and spot rates, currently sitting at $0.84 less per mile on the spot side. Shippers will continue to fulfill their contractual obligations with regards to tendered volume, but being able to utilize the spot market does bring cost savings to shippers.

Finally, activity at the ports continues to decline, especially on the import side. As seen in Figure 1.3, just a year ago, ports were handling 10-20 percent more inbound volume, that change today is a decrease from a year ago. Inventories have been replenished over the past year and a half, and consumer demand for goods is less. This trend is most likely to continue through the year, driving the spot container cost down and subduing activity around U.S. ports.

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