In a world so reliant on digital technology, we often expect (and hope) that our software will be stable. Yet even the most reliable technology platforms can falter. Take the recent digital disruption felt by businesses affected by the CrowdStrike global outage for example.

The recent global outage involving CrowdStrike, one of the world’s leading cybersecurity companies, was a stark reminder that no system is entirely immune to disruption. It’s a harsh reality, but one we need to face head-on. Here’s how the recent outage affected businesses and, most importantly, some essential tips to ensure your operations remain resilient. Read on to safeguard your company’s digital future.

Crowdstrike Global Outage Event

On July 19, 2024, CrowdStrike released an update for its Falcon Sensor software. The update caused a significant global IT outage, crashing millions of Windows computers and displaying what you might otherwise know as the “Blue Screen of Death.”

A black man is sitting at a desk with a laptop on it. The laptop is open and shows a blue loading screen while the man has his hands up in frustration.

Around 8.5 million systems worldwide were affected. The outage interrupted businesses of all kinds, including airlines, healthcare, banks, and more. Here are a few examples of the disruption the outage caused.

Airlines

A graphic that reads, "Delta Airlines lost over 500 million in revenue from the Crowdstrike outage." The statistic is attributed to CNN. The text is in white except for "500 million" that is bolded and in teal. The background is black with a teal diagonal slash at the bottom of the image.

At LaGuardia Airport, the outage caused their baggage handling system to fail, causing significant delays and widespread operational disarray. Wait times were extensive, and many passengers missed their flights.

Delta Airlines was the largest airline affected by the outage. The company had to reset over 40,000 servers and manually cancel 5,000 flights, losing over 500 million dollars in revenue.

Healthcare

A graphic that reads, "The estimated financial impact of the Crowdstrike outage on the healthcare sector was around $1/94 billion." The statistic is attributed to CNN. The text is in white except for "$1.94 billion" that is bolded and in teal. The background is black with a teal diagonal slash at the bottom of the image.

Hospitals like the Mayo Clinic, Cleveland Clinic, and Mass General Brigham faced system crashes that affected patient care and administrative functions. Electronic health records went offline, delaying medical procedures and patient admissions. The estimated financial impact on the healthcare sector alone was around $1.94 billion.

Banking

A graphic that reads, "The banking sector's losses from the Crowdstrike outage contributed to the overall global financial damage of 10 billion." The statistic is attributed to Skybox Security. The text is in white except for "10 billion" that is bolded and in teal. The background is black with a teal diagonal slash at the bottom of the image.

Financial institutions like JPMorgan Chase and Bank of America suffered considerable downtime. Transactions, online banking services, and customer support were affected. The inability to process anything led to customer dissatisfaction and financial losses. The estimated impact on the banking sector contributed heavily to the global economic damage totaling at least $10 billion.

Preventing Digital Disruption in Your Business

A graphic that reads, "No system is 100% immune to failures." The text is in white except for "100%" that is bolded and in teal. The background is black with a teal diagonal slash at the bottom of the image.

The CrowdStrike global outage underscored the importance of being prepared for the unexpected. While such events may be rare, businesses should understand that no service is exempt from disruption. But don’t panic. You can use the practices below to reduce any impact should an incident like the CrowdStrike outage ever happen. 

Have a Strong Incident Response Plan

A well-structured Incident Response Plan (IRP) is crucial for navigating outages. For many businesses, the CrowdStrike outage was a wake-up call about the importance of having a detailed IRP. Most organizations now have plans for cyber threats but remain unprepared for a service outage.

Organizations need well-defined and practiced IRPs. An effective IRP ensures faster recovery and coordinated actions during outages.

A proper incident response plan should have the following components:

Without a solid IRP, chaos can arise when essential tools and services go down. Time is so critical in these kinds of situations. Companies that don’t respond to incidents fast often face increased downtime and direct revenue loss.

According to a SANS report, companies without a proper IRP take 54 percent longer to contain incidents that cause downtime. Additionally, a study from Ponemom Institute found that organizations without an effective IRP team experienced 54 percent more downtime compared to those with one.

Having an IRP in place is crucial, but the second most important aspect is testing it often! This ensures that the plan is effective, team members are familiar with their roles, and potential gaps are identified before an actual incident occurs.

A graphic that reads, "The most important part of an incident response plan? Regularly testing it!" The text is in white except for "Regularly testing it!" that is bolded and in teal. The background is black with a teal diagonal slash at the bottom of the image.

Practicing the IRP should be done annually or after a major change to your process. Planning and organization are the only ways to mitigate significant disruption. It’s always best to be prepared for the worst!

Review Your Software Deployment Practices

Deploying new software can be a very complex process, especially when it is dependent on other applications or systems. The CrowdStrike global outage was caused directly by this issue, as it was dependent on the Windows operating system.

Here are some best practices for establishing an effective deployment process.

A graphic image titled, "Software Deployment Best Practices." Below the title is a list of items, reading, "develop a patch management policy, inventory assets, prioritize patches, automate patch deployment, monitor and audit, have a rollback plan, keep a vendor patch schedule, and document everything!" The title is bold and in black. The list of items are in black with a white rectangle around each item. The background is teal.
Develop a Patch Management Policy

Define a comprehensive policy that details the procedure for managing patches, specifying roles, responsibilities, and schedules.

Inventory Assets

Keep an updated inventory of all hardware and software assets that need patching.

Prioritize Patches

Assess and schedule patches based on the severity of vulnerabilities and the importance of the systems they impact.

Before deploying patches to production environments, test them in a controlled setting. This way, you can be sure they won’t cause any issues.

Automate Patch Deployment

Automated tools are excellent for streamlining the patch deployment process. This can reduce the risk of human error and ensure timely updates.

Monitor and Audit

Continuously track the patching process and audit patch deployments to ensure compliance and effectiveness.

Have a Rollback Plan

Have a rollback plan in place. This allows you to revert to a previous state should a patch cause problems.

Keep a Vendor Patch Schedules

Stay informed about each vendor’s patch release schedule to plan and prepare for upcoming updates.

Document Everything

Keep detailed records of all patching activities, including what was patched, when, and by whom.

Assess Your Vendor Relationships

Periodic assessment of third-party vendors is necessary to ensure resilience.  The CrowdStrike outage has prompted many organizations to reconsider their vendors. Businesses should assess vendor relationships to confirm they meet the organization’s risk tolerance and operational needs.

A graphic that reads, "The Crowdstrike global outage has prompted many organizations to reconsider their vendors." The text is in white except for "Crowdstrike global outage" that is bolded and in teal. The background is black with a teal diagonal slash at the bottom of the image.

Scheduling annual assessments can help keep this task from being forgotten. Assessments should include one for vendor risk and a security questionnaire.

Vendor Risk Assessment

This assessment evaluates the potential risks that the vendor may introduce to your organization. This includes understanding the vendor’s operations, data handling practices, and risk profile.

Security Questionnaire

This should be comprehensive and help you understand the vendor’s security policies, practices, and standards. Topics may include encryption, incident response, access controls, and employee security training.

Consider Diversification

Companies may wish to review their diversification processes when relying on critical software to run their operations. As highlighted by the CrowdStrike outage, over-dependence on a single software solution can expose the business to significant risks. This can include operational disruptions due to software failures, security vulnerabilities, or vendor instability.

A graphic that reads, "Over-dependence on a single software solution can expose the business to significant risks." The text is in white except for "single software solution" that is bolded and in teal. The background is black with a teal diagonal slash at the bottom of the image.

Software diversification helps you not be reliant on one system. This can provide contingency options and flexibility in the face of unexpected challenges. By incorporating several complementary software tools or services, companies can enhance resilience, maintain business continuity, and mitigate potential risks.

Building Digital Resilience in the Face of Uncertainty

While incidents like the CrowdStrike outage can be rare, their impact can be severe. The unpredictability of such events can be scary, but with these proactive practices, there’s little to fear. Remember, a resilient business is a prepared business. By taking these steps, you can protect your operations and buckle in for a smooth ride in the digital landscape.

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ABOUT THE AUTHORS

Willy Rojas

Engineer II, Infrastructure

Willy has been with Trinity Logistics for eight years. He’s held several other IT positions while here, starting as a Service Desk Intern to Senior Service Desk, IT Systems Administrator II, and Infrastructure Engineer II. Willy finds cybersecurity fascinating because it’s often changing and giving him something new to learn. He also finds satisfaction in knowing that the work he does every day is important, from keeping confidential information secure to keeping business operations running smoothly.  

Dustin O’Bier

Manager, Infrastructure

Dustin has been working at Trinity for 21 years. Previous positions he’s held include Help Desk Specialist, System Administrator I, Senior System Administrator, and IT Systems Manager. Dustin enjoys the collaborative aspect of his role. He loves working alongside a team of people to solve complex problems. Dustin’s main focuses as Manager in Infrastructure cover three distinct aspects; the Core Infrastructure of the Regional Service Centers (RSCs), Security, and the company’s Cloud practice. He finds each focus brings a unique set of challenges, making his role dynamic and engaging.

Trinity Logistics, a leading third-party logistics provider (3PL), is thrilled to share that its Technology Team has been recognized as one of the Top 10 Technology Teams by OnConferences. This prestigious award honors organizations that have demonstrated exceptional innovation, technical expertise, and a commitment to delivering leading solutions. 

Trinity’s Technology Team plays a vital role in supporting the company’s operations and delivering exceptional service to its clients. The Team is responsible for developing and implementing cutting-edge technology solutions that enhance efficiency, improve customer service, and drive growth. 

“The Trinity Technology Team continues to deliver innovative solutions driving business outcomes and effectively supporting our Team Members,” said Russ Felker, Chief Technology Officer at Trinity Logistics. “From cybersecurity to integrations to data availability to custom development, they consistently provide exemplary service and support for Team Trinity and its partners.” 

OnConferences is a leading provider of educational conferences and networking opportunities for professionals across many industries. Its Top 10 Technology Teams award is determined through peer and community voting. Voters are instructed to select teams that they have seen make a significant impact on their own organization or within the broader industry, contribute to their professional community through thought leadership, drive innovation, and demonstrate exceptional leadership. 

Trinity’s Technology Team and their dedication to excellence, innovative practices, and leadership have set them apart as a top-performing team. The Team has made remarkable achievements like a full migration to the cloud in only eight months, multiple new customer and vendor integrations, improved and differentiated functionality within Trinity’s custom Transportation Management System (TMS), and increased data availability for Team Members and the company’s Agent partners. These accomplishments helped them stand out from the rest of the submissions, distinguishing them as an outstanding Team.   

Trinity Logistics is committed to investing in purposeful technology and great talent to ensure its respected culture and exceptional service stay at the forefront of its continued success. As the company continues to grow and evolve, this recognition serves as a testament to that ongoing promise. 

LEARN MORE ABOUT TRINITY LOGISTICS TECHNOLOGY VIEW THE FULL LIST OF WINNERS

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 45 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized as a Top Freight Brokerage by Transport Topics, a Green Supply Chain Partner by Inbound Logistics, and a Top Company for Women to Work for in Transportation by the Women in Trucking Association.

About OnConferences

OnConferences is a leading organization that connects top professionals across various industries, promoting collaboration, innovation, and thought leadership. Through conferences, awards, and networking opportunities, OnConferences provides a platform for executives and organizations to exchange insights, fostering growth and development within their respective fields.  


While many of us are soaking up the last of summer’s sun and fun, food manufacturing supply chains are readying for the upcoming holiday food rush.

Have you ever noticed a lot of our favorite memories are surrounded by food? When we go to celebrate something like a birthday, anniversary, or special achievement, it usually involves food. It’s no surprise then that over the holiday season, nearly 165 million consumers across the U.S. purchase food and beverages to celebrate, according to a study from Cornell. As the holidays soon approach, food consumption surges, with the average American indulging up to an extra 440 calories per serving!

The increased demand and tight holiday deadlines can present challenges for many food and beverage companies with their logistics. This is in addition to already facing a competitive peak shipping season! However, by understanding the dynamics of this unique period of time, shippers can ensure success is ahead of them. First, let’s dive into some fascinating facts and insights about food during the holiday season. Then, we’ll follow that with some essential tips so your company can be prepared for the holiday food rush!

Holiday Food Supply Timeline & Stats

The Holiday Food Surge Begins with Fall

A designed graphic that reads "Pumpkin spice has seen a 47% increase in sales within the past five years" and is attributed to The Guardian. It is white text on a black background with a diagonal teal slash on the bottom. There is an outlined pumpkin icon on the bottom right of the image.

The holiday food rush first begins with the arrival of fall flavors. Pumpkin spice, now seen as the quintessential flavor of fall, has seen a 47 percent increase in sales, as reported by The Guardian, within the past five years. In 2023 alone, Datassential reported 144 new limited-time offers that featured pumpkin on major restaurant menus. From the infamous Pumpkin Spice Lattes (PSLs) to pumpkin soups and ravioli, this flavor dominates the season. But we can’t forget another fall favorite – apple. Food and beverage items with caramel apple were one of the highest-indexing flavors last fall.

Halloween Signals Significant Holiday Food Consumption Increase

A designed graphic that reads "Of all 172 million consumers that celebrate Halloween, 95% purchase candy" and is attributed to Candystore.com. It is white text on a black background with a diagonal teal slash on the bottom. There is an outlined basket with candy coming out of the top icon on the bottom right of the image.

Halloween is a major milestone in the holiday food timeline, with 65 percent of consumers participating in the festivities. In fact, of all 172 million that celebrate the spooky season, 95 percent of them purchase candy. Even more staggering is that a quarter of all the candy sold annually comes from Halloween sales. It’s not all about the sweets, though! Pizza is the most popular dinner staple on All Hallow’s Eve, according to Grubhub. There’s also the annual tradition of carving a pumpkin, with Statista reporting roughly 154 million Americans partaking in the activity in 2023.

Dia de Los Muertos Celebrations Begin to Trend

A designed graphic that reads "10% of U.S. celebrate Dia de los Muertos" and is attributed to Datassential. It is white text on a black background with a diagonal teal slash on the bottom. There is an outlined sugar skull icon on the bottom right of the image.

Datassential reports that 10 percent of consumers in the U.S. report celebrating Dia de Los Muertos, or Day of the Dead. This holiday is gaining popularity, which means so are the celebratory foods associated with it! Pan de Muerto is one traditional sweet bread that’s essential to the celebration.

Thanksgiving Continues to Drive Food Supply Chain Demand

Thanksgiving remains the most popular fall holiday, with 83 percent of Americans celebrating the tradition. A whopping 46 million turkeys are consumed each year, according to the U.S. Department of Agriculture. Other top holiday staples include cranberry sauce, stuffing, green bean casserole, mashed potatoes, macaroni and cheese, sweet potatoes, and pumpkin and apple pies. That’s a lot of food to prepare for a meal, so 23 percent of consumers will buy a full, ready-made meal from a restaurant. Another 22 percent will supplement with some food from restaurants for part of their feasts.

Sweets, Candy & Chocolate Build Holiday Food Demand at Christmas & New Year’s

A designed graphic that reads "83% of consumers fill stockings with treats like candy and chocolate" and is attributed to Delish.com. It is white text on a black background with a diagonal teal slash on the bottom. There is an outlined stocking with stars on it and a candy cane and present coming out of the the top on the bottom right of the image.

Leading up to Christmas, many enjoy hot cocoa, cookies, and other treats. 1.76 billion candy canes, a holiday staple, are made annually for this joyous time of the year. 70 percent of Americans make Christmas desserts, with frosted sugar cookies being the top ones consumed annually. Don’t forget the eggnog! 122 million pounds of it is poured and drunk each year.

When it comes to Christmas dinner, pork dishes are the most popular globally, but turkey still trumps all for the U.S. Other winter feast staples include roasted or mashed potatoes, roasted carrots, gravy, stuffing, shrimp, and lots of Christmas pudding, cookies, and pies. Sweet tooths rejoice as 83 percent of consumers fill stockings with treats like candy and chocolate.

A designed graphic that reads "Champagne is the favorite alcoholic drink of choice on New Year's" and is attributed to Alcohol.com. It is white text on a black background with a diagonal teal slash on the bottom. There is an outlined wine bottle with a cork popping out of the top and little sparks of carbonation surrounding it on the bottom right of the image.

Christmas and New Year’s are among the busiest holidays for restaurants. Both holidays also see a spike in alcohol consumption, with New Year’s Eve being the second most alcohol-associated holiday behind Mardi Gras. Champagne is the fan favorite for those ringing in the New Year.

Logistics & SHipping Tips for Holiday Food Shipping

The holiday season often brings those in logistics the gift of increased demand and decreased capacity. Like most Americans, truck drivers aim to be home for the holidays, trimming the number of available carriers down. Freight of all kinds can increase during the period, further cutting the number of trucks available. Shippers with more specialized requirements, like temperature control, can find even less capacity. Shippers also have tighter deadlines to meet at this time to make the most of the seasonal business.

Overall, the holiday season can be a time of heightened stress and disruption. Given these unique challenges, it’s crucial for food and beverage shippers to prepare thoroughly to appease customers.

Designed graphic reading "5 Tips for the Holiday Food Shipping Season: keep inventory stocked, have backup shipping plans ready, real-time visibility is needed for success, communication & collaboration, and partner with a 3PL." The background consists of a picture of seasonal food, tinted teal. "5 Tips for the Holiday Food Shipping Season" is bolded and in black. The tips below are listed on white blocks with black text.

Five Tips for the Best Holiday Food Shipping Logistics Outcomes

Tip 1: Keep Inventory Stocked

Running out of stock during the holiday season is a surefire way to lose customers. Track your inventory levels closely and replenish supplies early to ensure you’re well-stocked. By keeping orders moving consistently, you’ll be able to meet consumer demand and avoid causing any disappointment.

Tip 2: Have Backup Shipping Plans Ready

The chances of any disruptions or delays happening during this season are increased. Having backup shipping plans already prepared is essential to keep your goods moving.

Build relationships with multiple carriers and suppliers, or even a third-party logistics provider (3PL). This way, you’ll have known contacts ready in case you need any help. 

Look at alternate modes of transportation and be prepared to quickly shift plans should something happen. Exploring multimodal options can be a great way to diversify risk, add capacity, and protect your freight budget. Having this flexibility available and ready can help you stay on track and your supply chain running smoothly.

Tip 3: Real-Time Visibility is Needed for Success

In today’s supply chains, having access to the visibility you need is crucial. You should either work with a provider that offers it or invest in your own technology, like a Transportation Management System (TMS).

A TMS can be very helpful during the holiday season. It can help you with routing decisions by matching your freight with the best carriers, lanes, and rates. In addition, it will allow you to optimize the in-house processes of your transportation network – which can be helpful during busy and slow seasons. By selecting the best carriers and optimizing your routes, you’ll not only increase your service but reduce your risk.

Using a TMS also gives you data-driven insights to better manage disruptions, reduce downtime, and budget your logistics spend. Data analytics can help you recognize which carriers are most likely to have the capacity, saving you time arranging your shipments.

Tip 4: Communication and Collaboration

Effective communication is key to a successful holiday season. Regularly communicate with all stakeholders, including suppliers, carriers, and customers. Collaborating with your partners during the seasonal planning phase can provide valuable insights and help you identify potential issues before they arise.

Tip 5: Partner with a 3PL

Working with a 3PL can be a game-changer during the holiday season. A 3PL offers access to a larger network of carriers, advanced technology, and expertise in managing complex logistics challenges. With their support, you can ensure your supply chain remains resilient, even in the face of unexpected disruptions.

Treat Yourself with Easier Logistics This Holiday Season

Designed graphic reading "Treat Yourself with Easier Logistics This Holiday Season: multiple modes of transportation, best-in-class technology, customizable managed transportation solutions, 24/7/365 support, exceptional People-Centric service." The background consists of a picture of seasonal food, tinted teal. "Treat Yourself with Easier Logistics This Holiday Season" is bolded and in black. The list of Trinity benefits below are on white blocks with black text.

Navigating the holiday food rush can be overwhelming, and that’s why Trinity Logistics is here to be your guide. Like Santa, we’ve been around a while, with 45 years of experience handling logistics during holiday seasons.

Right away, you’ll gain access to our large network of vetted, quality carrier relationships to cover your shipments. But that’s just the start! There are many more benefits to working with Trinity, including:

One benefit that tends to shine above all else? Our exceptional People-Centric service. It’s the trait that makes Trinity different from other 3PLs and keeps our customers returning time and time again. It’s truly our care, compassion, and communication that you’ll notice and appreciate.

Everyone wants to enjoy the holiday season. Why not let Trinity focus on the logistics for your business, so you can go back to doing what you enjoy – helping consumers savor holiday treats and create memorable moments with your product.

Try out Trinity Logistics for Your Next Shipment Learn How Trinity Supports Food & Beverage Shippers Sample More of the Trinity Culture & Service – Join Our Mailing List

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Artificial Intelligence (AI). You see it mentioned all over the news headlines. You overhear your coworkers discussing it in the breakroom. Even your family members bring it up at get-togethers.

Much like when the internet first came to be, people are both amazed and uncertain about it. I often hear and see the same questions come up. What is the history of AI? When did it start? What exactly is AI? Is it just ChatGPT? What kinds of AI are there? Will AI take my job from me? Will AI take over the human race? (Definitely no to the last one!)

As someone who works in the technology field, I’d love to answer those exact questions for you and share some of my own thoughts on AI. 

What is Artificial Intelligence?

Let’s answer this question first. Artificial intelligence is the science of making machines think, process, and create like humans. It has become a term applied to applications that can perform tasks a human could do, like analyzing data or replying to customers online. 

The History of Artificial Intelligence 

You might be surprised to learn that AI has existed for a while. 

A graphic timeline showing the history of artificial intelligence. Starting with the 1950s, the Start of AI, with the Turing Test in 1950 and Artificial Intelligence coined in 1956. The 1960s were of Early Research and Optimism, with ELIZA in 1964 and SHRDLU in 1968. The 1970s was the AI Winter, seeing a decline in interest and funding. The 1980s brought Renewed Interest and Expert Systems. The 1990s brought Machine Learning, with IBM's Deep Blue in 1997. The 2000s brought Big Data, giving us more information to train. The 2010s brought us Deep Learning, with AlexNet winning in 2012 and AlphaGo winning in 2016. Most recently, we've seen Generative AI takeover.

1950s

The Start of AI 

The first application of artificial intelligence was the Turing Test. In 1950, Alan Turing tested a machine’s ability to exhibit behavior equal to a human. The test was widely influential and believed to be the start of AI.  

In 1956, “Artificial Intelligence” was officially coined by John McCarthy, Marvin Minsky, Nathaniel Rochester, and Claude Shannon at the Dartmouth Conference. The conference is seen as the founding event of AI. 

1960s

Early Research and Optimism 

Early AI programs began to develop during this time. Computer scientists and researchers eagerly explored methods to create intelligent machines and programs.

Joseph Weizenbaum created ELIZA, a natural language processing program to explore communication between people and machines. Later, Terry Winograd created  SHRDLU, a program that understood language in a restricted environment. 

1970s

The AI Winter 

Early enthusiasm from the 1950s and 1960s fell due to limited computational power and unrealistic expectations. There was a significant decline in interest and funding for AI, so projects fell by the wayside. You’ll often see this time in history called the “AI Winter.”

1980s

Expert Systems Bring Renewed Interest 

Despite the slowdown, some projects continued, albeit with slow progress. Expert systems, designed to mimic human decision-making abilities, developed and were a turning point in AI. These systems proved that AI could be used and beneficial in businesses and industries. Many commercial fields, such as medicine and finance, began using expert systems. 

1990s

Machine Learning and Real-World Applications 

Here’s where AI started gaining momentum. During this time, we shifted from rule-based systems to Machine Learning. Machine Learning is just that – a machine or program that can learn from data. We see a lot of Machine Learning in today’s applications, like self-driving cars or facial recognition.

Machine Learning developed so well that in 1997, IBM’s Deep Blue became the first computer system to defeat world chess champion Gary Kasparov. This moment showcased AI’s potential for complex problem-solving and ability to think like a person. 

2000s

Big Data Offers AI Advancements

Up until now, AI was limited by the amount and quality of data it could train and test with Machine Learning. In the 2000s, big data came into play, giving AI access to massive amounts of data from various sources. Machine Learning had more information to train on, increasing its capability to learn complex patterns and make accurate predictions. 

Additionally, as advances made in data storage and processing technologies led to the development of more sophisticated Machine Learning algorithms, like Deep Learning. 

2010s

Breakthroughs With Deep Learning 

Deep Learning was a breakthrough in the current modernization of AI. It enabled machines to learn from large datasets and make predictions or decisions based on that. It’s made significant breakthroughs in various fields and can perform such tasks like classifying images.

In 2012,  AlexNet won, no dominated, the ImageNet Large Scale Visual Recognition Challenge. This significant event was the first widely recognized successful application of Deep Learning. 

In 2016 Google’s AlphaGo AI played a game of Go against world champion Lee Se-dol and won. Shocked, Se-dol said AlphaGo played a “nearly perfect game.” Creator DeepMind said the machine studied older games and spent a lot of time playing the game, over and over, each time learning from its mistakes and getting better. A notable moment in history, demonstrating the power of reinforcement learning with AI. 

2020s

Generative AI

Today’s largest and known impact is Generative AI, able to create new things based on previous data. There’s been a widespread adoption of Generative AI, including in writing, music, photography, even video. We’re also beginning to see AI across industries, from healthcare and finance to autonomous vehicles.

Common Forms of AI

Computer Vision
An Asian woman with long brown hair sits at a desk, smiling, using a smartphone and its facial recognition application.
Face recognition is one example of Computer Vision.

Computer Vision is a field of AI that enables machines to interpret and make decisions based on visual data. It involves acquiring, processing, analyzing, and understanding images and data to produce numerical or symbolic information. Common applications include facial recognition, object detection, medical image analysis, and autonomous vehicles. 

Honestly, Computer Vision is my favorite field of AI. I’ve had the opportunity to work on some extremely interesting use cases of Computer Vision. One was using augmented reality lenses (like virtual reality goggles) to train combat medics using Computer Vision. The Computer Vision with augmented reality added a level of realism to the virtual training, which used to be unattainable. While I would love to go into further detail about what the AI looked like, I signed a non-disclosure agreement. You’ll just have to take my word that it was really cool! 

Machine Learning (ML) 
A white worker in a reflective orange jacket stands in front of several computer screens showing graphs and analytics.
Predictive analytics is one example of Machine Learning.

Machine Learning is a subset of AI that allows computers to learn from and make predictions or decisions based on data. It encompasses a variety of techniques such as supervised learning, unsupervised learning, reinforcement learning, and semi-supervised learning. Common applications range from recommendation systems (like Netflix), fraud detection, predictive analytics, and personalization. 

Deep Learning 
An aerial shot of a robot hand, moving a chess piece while playing chess on a wooden game board.
Playing a game of chess online with the computer program is an example of Deep Learning.

Deep Learning is a subset of machine learning. It involves neural networks with many layers (deep neural networks) that can learn from large amounts of data. It enables machines to learn features and representations from raw data automatically. Key components include convolutional neural networks (CNNs), recurrent neural networks (RNNs), and generative adversarial networks (GANs).

Natural Language Processing (NLP) 
A white person is sitting at a wooden desk, holding a smartphone with one hand, and using the other hand to use it. Surrounding the person's hands and phone are several different languages represented, including English, Espanol, Deutsch, and more - showcasing a translation application as an example of Natural Language Processing.
Mobile language translation applications are one example of Natural Language Processing.

Natural Language Processing (NLP) is a branch of AI that focuses on the interaction between computers and humans through natural language. It enables machines to understand, interpret, generate, and respond to human language. Common applications include machine translation, sentiment analysis, chatbots, and speech recognition.

Generative AI / ChatGPT 
A white person in a blue shirt sits at a desk with a laptop open, hands resting on the keyboard like they are about to type. Graphics are above the hands that read "Chat AI", representing the person interacting with Generative AI.
Chatbots like ChatGPT are an example of Generative AI.

Generative AI refers to AI models that can generate new data like the data its trained on. This includes text, images, music, and more. ChatGPT, a specific (and well known) application of Generative AI, is a language model developed by OpenAI that can generate human-like text based on the input it receives. It uses Deep Learning techniques to produce coherent and contextually relevant responses, making it useful for applications like conversational agents, content creation, and more.

AI is Awesome BUT It Has Some Setbacks 

Don’t Worry, AI is Not Going to Take Away Your Job

Artificial intelligence has some great benefits, like processing and analyzing data in minutes, but it’s not perfect. It’s still not HUMAN, it’s not you, and that is exactly why it won’t replace you in your job. 

Take a lawyer for example. AI has been known to complete the bar exam in the 90thpercentile. Awesome, right? But that doesn’t mean AI is going to perform better than an actual lawyer in a case. It just means the AI is better at answering the test because of its training with the text.

AI is very good and fast at anything with text, but it’s terrible at motor functions and mimicking a person in a non-scripted environment. Like with Generative AI – at some point I know you’ve seen or heard something created by it and have had the thought, “This is definitely AI.”

Ethical Components

As AI continues to be adopted and widely used, I believe it needs legislation around it. For example, do people need to state they are using AI for their work? Can they still claim it’s something created by them if AI created a part or even all of it? Who gets the credit – the person or the machine?

There’s also the concern with creators being miscredited or violations with copyright. There’s been plenty of cases or news headlines in which AI has learned from artists and essentially recycled their work in a slightly new form. Is that a form of stealing? 

AI Can Be Volatile

The development of AI is happening fast. Tomorrow, your current AI platform could be outdated. Things constantly change week to week. The features you might love now could be cut and replaced with something new. It can be hard for people and their own Technology Teams to keep up! And did I mention its hallucinations? Sometimes it likes to make up its own false information, so you should always doublecheck its results!

My Closing Thoughts

AI is real, it’s been here, and is both impressive and scary. It’s also very trendy to mention in any news article or headline, which is why you’re seeing it mentioned a lot. Nor, again, is it coming for your job anytime soon. While some articles may have you believe it will provide us world peace by the end of the year, it is still limited in capability. 

This is not to understate the need for legislation so that it is responsibly used, but rather, a presentation of the facts of AI’s impressive feats, and numbered flaws. It’s important to remember that while things like ChatGPT and Generative AI are newer, we have a long history of AI development, going back nearly as far as computers, and likely, further back than many of our lifetimes. 

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About the Author

Michael Adams is a Data Scientist I at Trinity Logistics. Adams holds a Master’s Degree in Data Science and has worked three years in the field, including his 2 years at Trinity. In his current role he focuses on applying Data Science techniques and methodologies to solve difficult problems, using AI to improve business outcomes, and supporting Trinity’s Data Engineering initiatives to improve quality assurance, ETL processes, and data cleanliness. 

Outside of his role at Trinity, Adams has a couple of personal Computer Vision and AI projects of his own! When he’s not tinkering away at those, he enjoys being outdoors, either hiking or kayaking! 

At Trinity Logistics, we’ve always believed in doing the right thing. That concept is foundational and woven into the fabric of our company culture, from the services we provide to the impact we aim to make on the world around us. Being sustainable is an important focus for the company. It’s a responsibility we take seriously, so our sustainability initiatives are no afterthought.

Logistics Environmental Sustainability

The United Nations defines sustainability as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”

Our company takes that message to heart. We recognize the critical part we play in taking care of our communities, making a positive impact, and reducing our environmental footprint. We want to leave a positive legacy behind that extends beyond our logistics services. This includes our part in taking care of our environment and the communities we touch.

Here’s a glimpse into how we take action to be sustainable.

Paving the Way to Less Emissions with SmartWay

The SmartWay program by the Environmental Protection Agency (EPA) helps companies improve supply chain sustainability and reduce transportation emissions by providing a system to track fuel and emissions so companies can select more efficient carriers and logistics strategies.

Trinity invested in a SmartWay partnership in 2008, making this our earliest sustainability initiative. This partnership enables us to access and build relationships with SmartWay-certified carriers that commit to tracking and minimizing their emissions. We’re able to leverage that network, empowering our shipper relationships to make sustainable choices by using these SmartWay-certified carriers whenever possible.

Chemical Safety with Responsible CareⓇ

Responsible CareⓇ is the chemical industry’s environmental, health, safety, and security initiative, hosted by the American Chemical Council.

Since 2009, Trinity has been a proud member of Responsible CareⓇ. Some of the ways we take this sustainability initiative into action include;

Offsetting Carbon Footprint in Logistics with ClimeCo

ClimeCo is a non-profit organization that helps companies offset their emissions by donating funds towards sustainable projects.

Trinity Logistics understands that climate change is a pressing issue, so we’re committed to doing our part. In 2022, we began collaborating with Carbonfund, now known as ClimeCo. At the end of each fiscal year, we calculate the electricity usage of our owned facilities. With that calculation, ClimeCo helps us identify sustainable projects to donate to and offset the emissions we produced that year.

We’ve already made a difference by contributing to the Texas Capricorn Ridge Wind Project and N20 Abatement Project. In 2022 alone, we offset 143 tonnes of carbon emissions, and in 2023, we mitigated another offset of 90 tonnes. That’s a win for the environment and a win for future generations.  

Building Sustainability in Our Offices

Sustainability isn’t only about grand gestures; it’s about the everyday choices we make. That’s why we seek out sustainable practices within our own facilities.

We offer convenient battery recycling through a partnered vendor, ensuring they’re disposed of responsibly. We also ensure any used paint gets recycled instead of ending up in landfills.

We offer multi-stream recycling to our Team Members as well. Each Team Member has their own container to recycle any paper documents, while a large bin outside collects glass and recyclable plastics. Knowledge is power, so we educate our Team Members on proper recycling practices, too.

Our Facilities Team also aims to make sustainable purchases as often as possible. They’ve already converted any lighting in our owned offices to energy-efficient LEDs. They also focus on purchasing eco-friendly supplies that are compostable and certified sustainable. For example, they buy compostable paper plates and takeout containers for our weekly lunches.

Recognizing the Power of Remote Work for A Cleaner Environment

We recognize the many benefits of remote work. It fosters a vibrant company culture, empowers our Team Members with greater flexibility, and contributes to a greener future. By embracing remote and hybrid work positions, we help reduce emissions from daily commutes and cut our office space requirements.

Currently, around 50 percent of our positions offer remote or hybrid options, allowing our Team Members to focus on time with their families, contribute to their communities, and be part of this impactful sustainability initiative.  

Empowering Shippers with Sustainability

For Trinity, sustainability is about more than our own initiatives. It’s also about helping our relationships find sustainable options in their supply chains.

For each shipment, we’re able to offer guidance on the most efficient transportation modes available. We offer regular business reviews to analyze our shipper relationship’s unique logistics profiles to find and suggest efficiencies. Our Team also works closely with shippers and carriers to tackle deadheading, a large contributor to carbon in the trucking industry.

Additionally, we’re always looking to explore new ways to push the sustainability envelope for our relationships. Currently, we’re looking into platforms that can help us provide our shipper relationships an extra avenue to offset their carbon emissions, too, like Patch.io.

Ecovadis – Recognition of Trinity’s Commitment to Sustainability

EcoVadis, a trusted and globally recognized provider of business sustainability ratings, recognizes our dedication. In 2023, they awarded us a bronze medal, placing us within the top 50 percent of companies assessed. While we acknowledge this is a significant achievement, at Trinity, we aim to continuously improve. Our sights are set on achieving a silver rating in 2024, reflecting our ongoing commitment to continuous improvement.

The Trinity Logistics Difference

As our mission statement says, we’re dedicated to “improving lives and supply chains by solving tough problems.” Sustainability is undeniably a complicated challenge. The good news is that our passionate Team Members at Trinity Logistics thrive on tackling tough problems and overcoming obstacles. We’re relentless in our pursuit of solutions, and we won’t stop until we’re satisfied with the results.

We understand sustainability is a never-ending journey of improvement. That’s why you can count on Trinity Logistics to remain a leader in sustainable practices. We’re constantly expanding our sustainability initiatives and deepening our commitment to a greener future.

Our dedication to sustainability is just one facet of the Trinity difference. If this is how seriously we take environmental responsibility, imagine the level of commitment we bring to solving your logistics challenges.

DISCOVER HOW WE CAN HELP YOU ACHIEVE YOUR LOGISTICS GOALS

The chemical industry is vital in producing goods and services that touch every aspect of our lives. It’s a competitive market to be in.

Adapting to trends is crucial for chemical manufacturers to stay successful. The most profitable companies will be ones that work with business partners who keep them updated on these trends and embrace any changes that may come their way.

Trends Affecting the Chemical Industry

Embracing Artificial Intelligence

The chemical industry has a history of embracing new technologies. Artificial intelligence (AI) is no exception. AI offers many potential benefits for chemical manufacturers. It can help find savings, improve efficiency, and increase productivity. There are so many ways AI can help chemical companies get ahead.

For example, it can help automate manual tasks and analyze vast amounts of data faster. With AI, chemical companies can make more informed decisions and improve quality control. Adopting AI can also help chemical companies improve workplace safety and reduce the risk of human error.

The Growing Significance of Data Analytics

Examining data sets for insights to improve decision-making is becoming more commonplace among chemical companies. Chemical manufacturers can use data analytics in their decision-making to enhance their productivity, reduce costs, and predict critical events that may impact their business. Moreover, they feed AI algorithms this data to forecast better and optimize their operations.

Accessing data can provide insight into the quality control of products or visibility into bottlenecks affecting their chemical supply chain. This data can help them pivot and improve their customer’s experience. Using data analytics is a great opportunity for chemical manufacturers to drive growth and profits.

A Rising Demand for Specialty Chemicals

Many other industries use specialty chemicals, like personal care, electronics, packing, and pharmaceuticals. In fact, the pharmaceutical industry accounts for the largest segment using them as the need for more medication grows.

Additionally, agrochemicals are another significant user of specialty chemicals. The growing population means an increased need for food and food production. Agricultural land is dwindling, and increasing the crop yield per acre of land becomes more important, increasing the demand for specialty chemicals.

Sustainability

The pressure on chemical manufacturers to reduce the environmental impact of their operations and products has never been greater. Regulatory agencies have placed stringent regulations with ambitious emission reduction goals for 2030. While many in the chemical industry have prioritized sustainability in their business, there is still work to do.

Green chemistry is part of this trend that’s gaining momentum. Green chemistry focuses on the processes and products to reduce the effect of hazardous materials and negative environmental impact while conserving natural resources for future generations. Green chemistry embraces recycling technologies, alternative energy resources, and other sustainable practices. This pushes many chemical manufacturers to review their current business strategies.

A Greater Need for Renewable and Bio-based Chemicals

A growing demand for renewable and bio- or plant-based chemicals should be no surprise.

This trend aligns with sustainability goals and brings the chemical industry opportunities for savings and new market opportunities. Companies are exploring avenues like synthetic biology, bioremediation, and the production of bioplastic or biodegradable materials

Prioritizing Safety and Reducing Risk

Safety and mitigating risk are huge concerns for businesses in the chemical industry.

Cybersecurity is a rising trend and threat for many companies. We see it all over the news. Hackers and scammers are becoming more tactical in cyber-attacks and company breaches of private information. It’s crucial for chemical companies to put in place security measures and training to keep their businesses safe.

The transport of hazardous chemicals has also recently gained special attention in the news. Rail transport accounts for around 19 percent of chemical shipments. Recent derailments, like in East Palestine, Ohio, have raised concerns about transportation safety.

Many chemical companies are also investing more in developing safer chemicals and products. Their concerns are not only to be less harmful to the environment but to human health as well.

Improving workplace safety is another concern. Companies install new safety protocols, enhance employee training, and use technology to address this.

Building a Resilient Supply Chain

In the last few years, companies realized how vulnerable their supply chains were.

In a survey by the American Chemical Council, 97 percent reported modifying operations due to supply chain disruptions. Chemical companies are focusing on reducing supply chain risk and increasing flexibility. With 25 percent of the U.S. economy depending on the chemical industry, it’s important their supply chains keep moving.

Keep Your Chemical Supply Chain Ahead of the Trends

Keeping your chemical company ahead of evolving trends and the competition is important. Having business partners that stay tuned to what’s happening in the chemical industry can be invaluable.

Trinity Logistics can help you with many of these trends through our services. Whether you have sustainability goals, are looking to build supply chain resiliency, or need technology to improve visibility and offer data analytics, we have solutions.

We’re members of many industry-related associations like the National Association of Chemical Distributors (NACD) and are Responsible CareⓇ Certified, so you don’t have to worry about falling behind in news or trends that may affect your business. When you work with Trinity Logistics, your designated expert will keep you so informed that you’ll likely know what’s affecting the chemical industry before any of your competitors do.  

That’s just part of Trinity’s People-Centric service you’ll get to experience when working with us. We understand that people are at the heart of all businesses, so that’s who you’ll talk to – a dedicated relationship at Trinity. It’s also who we truly serve – your people.

Our goal is to improve lives, and when you decide to work with Trinity Logistics, you’ll see just that – improved life satisfaction amongst your employees and customers.

I’D LIKE TO DISCOVER HOW TRINITY IMPROVES CHEMICAL SUPPLY CHAINS

As the industry pivots from Logistics 3.0 to Logistics 4.0, the role of Generative AI, a subset of artificial intelligence that can generate data like what it’s trained on, is becoming significant. 

What could and should you do with this technology?  Let’s follow, Alex, a seasoned logistics manager, into his journey with Generative AI in logistics. Hopefully, it will help you determine how to best apply this to your business.

Logistics 3.0 vs Logistics 4.0

Amid the hustle of daily logistics operations, Alex has found himself standing at a crossroads. The days of Logistics 3.0, with its familiar integration of technology and automation, were beginning to fade. A new era, Logistics 4.0, was dawning, bringing with it the promise of Generative AI.

In Logistics 3.0, Alex had seen the wonders of electronic data interchange, warehouse management systems, and transportation management systems. These tools paved the way for efficiency, streamlining operations, and data storage. Yet, something was missing. While data accumulated, its full potential remained untapped, and decisions largely depended on human insight.

Enter Logistics 4.0, a realm where technology is integrated and intertwined with every aspect of operations. Generative AI became Alex’s trusted advisor, offering capabilities that went beyond conventional wisdom. Here, data was stored and analyzed in real-time, creating predictive models, forecasting demand, and even simulating myriad scenarios.

Generative AI: A Helping Hand

With the introduction of Generative AI, decision-making saw a paradigm shift. No longer were decisions merely human-driven. Now, vast datasets could be processed with unparalleled speed and insights delivered directly to the team. 

Alex marveled as the AI suggested new routing strategies that outperformed traditional methods. When it came to risk management, AI could paint potential risk scenarios from existing data, enabling further preparedness against unforeseen challenges.

A New Era

Where Generative AI truly shone was in its influence on hyper-personalization and customer experience. 

Alex recalled a customer who had faced delivery delays in the past. Now before the customer could express any concerns, Generative AI analyzed previous interactions, preemptively providing solutions to identify and allow proactive mitigation of any delays. Such predictive customer service seemed like magic!

Customers were no longer treated with one-size-fits-all solutions either. Analyzing their preferences and behaviors, Generative AI tailored communications to fit an individual’s needs, background, and details. Natural Language Processing, powered by the same AI, equipped teams with accurate and individualized customer information. Moreover, dynamic pricing models consider each customer’s history, offering personalized pricing and discounts.

The power of Generative AI didn’t stop there. It sifted through mountains of customer feedback, highlighting sentiment and crafting actionable insights. This dynamic tool kept the team agile and evolving customer needs stay met.

In this new era of Logistics 4.0, Alex realized that the industry was undergoing more than just a technological shift. It was a transformation of values and priorities. Every customer interaction was now an opportunity to offer a more tailored, predictive experience that exceeded expectations.

Generative AI Concerns

Yet, as these capabilities expand, so do ethical concerns. Alex understood the importance of utilizing AI ethically, ensuring that it complements human skills rather than replacing them. He was also aware of the apprehensions among his team members.  They feared that AI might render their roles obsolete.

To address these concerns, Alex led training programs, emphasizing the useful relationship between AI and people. He shared how Generative AI could handle vast datasets, leaving the strategic and empathetic decisions to people, who were irreplaceable in these capacities. This synergy would ensure efficient logistics while preserving job roles, emphasizing the value of human touch in an AI-driven world.

Customer interactions presented another challenge. With Generative AI’s potential to personalize experiences, there was the risk of infringing on individual privacy. Alex championed transparent communication. He educated customers about how their data was used and the measures in place to protect their privacy. Training sessions were organized to equip team members with knowledge about ethical data usage, ensuring customers felt safe and valued.

Alex also recognized the importance of avoiding the misuse of AI. Though AI could suggest new routing strategies or predict potential challenges, the decision-making power remained with people. Alex believed that AI should inform decisions, not make them autonomously, especially when people’s livelihoods were at stake.

A Whole New World of Logistics

As he looked ahead, Alex felt optimistic. In this age, where brand loyalty was deeply rooted in personalized experiences, he knew that with Generative AI by his side, they were poised to lead, innovate, and set new standards in the world of logistics.

The leap from Logistics 3.0 to 4.0 marks a significant shift from manual and reactive operations to automated, intelligent, and proactive systems. Generative AI stands at the forefront of this revolution, providing the tools necessary for logistics companies to harness the power of their data, make informed decisions, and stay ahead in the competitive market.

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In recent years, the transportation industry has seen a concerning rise in cargo theft and fraud, and the culprits behind it are becoming increasingly sophisticated with their tactics. According to Land Line, cargo theft increased by 49 percent in the first quarter of 2020, with an average cargo loss value exceeding $105,000 per incident. In a recent report in July 2023 by CargoNet, it was found that supply chain risk events increased 57 percent year-over-year (YoY), accounting for 44 million in stolen shipments in quarter two of the calendar year.  

With such alarming statistics, it’s essential to be proactive against cargo theft and freight fraud. So that you can be fully prepared, here are some of the most common methods used by criminals in cargo theft and fraud, along with proven strategies to prevent these issues from happening in the first place.

Common Cargo Theft and Fraud Scenarios

Dealing with cargo theft or fraud when shipping freight is far from ideal. It’s even more frustrating when you realize there are many ways for individuals to commit those crimes.

1.    Identity Theft

Identity theft is currently one of the top methods scammers use to carry out fraudulent activities in the transportation industry. Scammers will impersonate legitimate trucking companies by using their stolen identities. Once they’ve acquired a stolen identity, scammers have several ways in which they use it. Some will pose as the trucking companies, show up to pick up the freight, and then disappear with the cargo. Others will request fuel advances, take the money, and vanish. Then you have others that will take it a step further and double broker.

2.    Double Brokering

Double brokering is the unethical practice when a shipper or broker books a carrier for a shipment, and the carrier then brokers or tenders the shipment to a third party without the shipper’s or broker’s knowledge or approval. Double brokering not only raises liability concerns, such as a potential lack of insurance or approved contract with the actual carrier handling your freight, but it also results in a loss of control. If double brokering occurs, it can lead to billing and liability issues for you as the shipper or the freight broker.

3.    Hook-Up-And-Go

This method of theft is precisely what it sounds like. Thieves connect tractors to trailers and simply drive away with them. These incidents typically occur at truck stops or drop yards when drivers are distracted. Although this method is less common today thanks to advanced technology and tracking systems in trailers, it’s still crucial to remain vigilant.

A graphic that reads "Common Cargo Theft and Fraud" with line icons below. There is a face mask for identity theft, a hand holding money and passing it to another hand for double brokering, and a hook for hook-up-and-go. The bottom reads Trinity's tagline People-Centric Freight Solutions and has the Trinity Logistics logo.

Combatting Cargo Theft and Fraud

When it comes to combating cargo theft and fraud, it can be challenging to know where to start. While securing trustworthy carriers is a solid initial step, several proven methods can help prevent fraud.

1.    Communicate with the Drivers

Truck drivers are your first line of defense against cargo theft. Whenever possible, ensure that the drivers you work with have undergone proper screening to minimize the risk of fraud. It’s also important to keep your driver relationships informed about any cargo theft activities so they can stay vigilant against potential threats. Keep them aware of any hijacking hotspots and encourage them to report any suspicious incidents promptly. Additionally, if you employ drivers, ensure that they have received adequate training.

2.    Verify Employment

Before finalizing any arrangements, always verify that the person you’re talking to is authorized from the logistics company they claim to work for. Use the Federal Motor Carrier Safety Administration (FMCSA) website to obtain the company’s contact information and speak to them directly to confirm their identity. If the company has no knowledge of the individual, it’s a red flag, and you’ve successfully avoided a potential scam.

3.    Check Truck Identification

Legally, every motor carrier must display their company name and USDOT or MC number on the side of their truck, found on the door of the cab. If the name on the side of the truck doesn’t match the name of the company you’ve hired or that your freight broker has arranged on your behalf, it should raise immediate concerns with your dock workers. We strongly recommend implementing a procedure that requires your loaders to inspect the door and confirm a match. If there’s any discrepancy, the truck shouldn’t be loaded until the issue is resolved. 

4.    Leverage Technology

Technology can be a powerful ally when it comes to combatting cargo theft and fraud. GPS tracking can help locate a stolen vehicle, while geofencing applications can notify you if your freight deviates from its intended route. Making use of these kinds of technology can significantly reduce the risk of any cargo theft.

A graphic titled "Combatting Cargo Theft and Fraud" with line icons below it. There are message bubbles for communicate with your drivers, a document with a check mark for verify employment, a truck for check truck identification, and wi-fi bars for leverage technology. Below that is the Trinity Logistics logo.

“Recently, Trinity Logistics had the opportunity to attend TIA’s Policy Forum in Washington, D.C. where we met with some of our elected state officials and staff,” said Kristin Deno, Director of Operational Risk. “We discussed the spike in fraud and impacts of cargo theft to the economy, which is estimated to have a cost of 800 million per year. Ultimately, these unsightly costs trickle down to the consumer, increasing the cost of goods for all. Because many double brokered or stolen loads begin with fake identity, verifying that you are communicating with the entity you think you are, is crucial. Newly created web domains and email addresses are being used to impersonate established carriers and even shipper businesses.”

Kristin Deno, Doug Potvin, and Greg Massey of Trinity Logistics attend TIA’s Policy Forum in Washington D.C.

Trust Trinity Logistics to Safeguard Your Shipments

Taking a proactive stance in fighting cargo theft and freight fraud is essential to ensure the safety of your shipments.

However, handling this task on your own can be burdensome. By partnering with a reliable 3PL like Trinity Logistics, you can save valuable time that would otherwise be spent on vetting carriers.

At Trinity, we meticulously verify all carrier relationships that we work with, not just during the initial setup, but for every shipment. Additionally, our strong relationships built with trusted carriers can further strengthen your confidence that your freight will arrive safe. Our Carrier Compliance and Carrier Development Teams are testaments to our focus on carrier verification and relationship building. We also offer cutting-edge tracking technology upon request, so you’ll know exactly where your freight is located at every step of the way.

Further, we take cases of cargo theft or fraud seriously. Situations where carriers are caught engaging in double brokering or identity theft are researched and offenders may be immediately placed on our Do-Not-Load (DNL) list.

Now, we understand that no matter what you do, things still sometimes happen. Even so, we’re proud to share that less than one percent of all shipments coordinated with Trinity Logistics end up in a claim. When that does happen, we’re just as prepared to tackle it. We have a Cargo Claims Department at the ready to assist you in navigating issues that may arise from your shipment with an average rate of 60 days in resolving cargo claims.

A graphic that is titled "Trinity Logistics: Claims Made Easy". Below that reads less than one percent of Trinity shipments result in a claim and 60 days is the average time it takes Trinity to resolve a claim. Below that is the Trinity Logistics logo.

If the possibility of cargo theft and freight fraud is keeping you up at night, then consider working with Trinity Logistics so you can gain peace of mind over your freight shipments.

I want to know more about Trinity’s logistics services.

Many of today’s manufacturing trends are in line with the industry’s goals to improve processes, create more efficiency, and meet consumer demand.

The manufacturing industry has seen challenges, from changes in the way people work to the rapid growth in demand, with many of these challenges accelerated by the recent covid-19 pandemic.

So, what evolutions and challenges are the manufacturing industry currently facing? Let’s dive into the latest manufacturing trends.

WHAT ARE THE LATEST TRENDS IN MANUFACTURING?

DIFFICULTY FINDING LABOR

Manufacturers are still struggling to find labor, with a recent Deloitte survey estimating that the manufacturing sector will be short 2.1 million skilled workers by 2030. It’s difficult for manufacturers to fill open positions, with respondents claiming it is 36 percent more difficult to recruit than in 2018.

To combat the shortage, manufacturers are looking for ways to recruit and retain skilled talent, by raising wages and reskilling current talent to meet company needs. According to the Manufacturing Institute, young employees are attracted to companies that look to train and invest in them. 70 percent of manufacturing workers under 25 said they will stick with an employer because of these opportunities to grow.

Additionally, technology is advancing and should help manufacturers combat their labor challenges. With tools like artificial intelligence (AI) and the Internet of Things (IoT) becoming more accessible, companies should be able to become more efficient and able to produce more with fewer people.

DIVERSIFYING WORKFORCE

Diversifying the workforce is one of the growing manufacturing trends because the industry has held a reputation for being a male-dominated industry. According to a study by the Manufacturing Institute, less than 30 percent of manufacturing workers are women. So, in 2021, the Building Economic Strength Through Manufacturing Act was passed. This bill seeks to double the number of women-owned and minority-owned manufacturers.

According to Glassdoor, when applying for jobs, 76 percent of applicants look for company diversity. Diversifying the workforce is a trend that goes in hand with employee recruiting. It creates opportunities for new talent and can help make operations more resilient.

TECHNOLOGY IS CHANGING THE INDUSTRY

Technology changing the industry has been and will be a manufacturing trend for some time. Technology is improving, becoming more accessible, and showing its benefits, so many manufacturers are investing in it more. Manufacturers need technology to keep up with the challenges of increased demand while facing a labor shortage.

Some technology tools companies are using include AI, automation, sensors, IoT, robotics, predictive maintenance, and remote monitoring. These tools help manufacturers with the manual and repetitive tasks that they struggle to find the labor for. In addition, companies are evaluating their operations to make the best use of technology and people.

Frontline workers will likely expand their roles to take on new responsibilities. As technology automates processes, workers will need to use more communication, collaboration, and analytical skills. Technology will also offer more flexibility and safety for frontline workers, further helping with employee recruiting and retention.

Some manufacturers are even pushing the limit and testing our “dark factories”. These are fully automated factories without any human workers on site.

Industry 4.0 is what many refer to as this trend of technology. It’s a shortened term for what is being called the fourth industrial revolution. Industry 4.0 technologies, such as the above examples, can raise productivity by 40 percent.

INCREASING CYBERSECURITY

As technology use increases and manufacturing processes get more connected and complex, a growing challenge is cybersecurity. In 2021, manufacturing was the industry that suffered the most cyberattacks, according to IBM’s X-Force Threat Intelligence Index. In fact, according to a survey by Omdia, the increasing risk of cyber attacks are one of the main challenges slowing down the implementation of more analytics, automation, and AI in manufacturing.

Because of its increased risk for cyber attacks compared to any other industry, manufacturing companies are investing more in the cybersecurity strategies and monitoring, implementing the use of multi-factor authentication, issuing employee training on cybersecurity, and building recovery plans to be prepared should any attacks take place.

CARBON NEUTRALITY

Combatting climate change is a priority on everyone’s mind and the manufacturing industry is no exception. The manufacturing industry produces almost a quarter of global greenhouse emissions. However, with the government pushing industries towards sustainability, manufacturing companies are rethinking their operations.

One manufacturing trend is carbon neutrality. Carbon neutral is when a company removes the same amount of carbon dioxide it emits into the atmosphere.

Intermodal is one opportunity to be more sustainable.

Manufacturing companies can become carbon neutral by purchasing carbon offsets. An example of this would be a company sponsoring a solar energy farm or a project for reforestation.

Did you know Trinity is ranked in the top 50 percent of all companies for sustainability by EcoVadis?

BUILDING SUPPLY CHAIN RESILIENCE

Since the start of the covid-19 pandemic and the supply chain bottlenecks we continue to face, supply chain resilience remains a top manufacturing trend.

Supply chain bottlenecks like the covid-19 pandemic, high container costs and delays, severe weather, protests, and new regulations are a few of the disruptions that have shed light on manufacturers’ fragile supply chains.

Manufacturers continue to look for more resilience to keep up with consumer demand despite these challenges.

Improving communications with supply chain partners, onshoring or reshoring, and investing in supply chain technology are some of the ways manufacturers are making their supply chains more stable.

STAY AHEAD OF MANUFACTURING TRENDS

Whether you know the latest manufacturing trends are or not, having an expert on your side is one easy way to stay ahead. And that’s just what Trinity Logistics aims to be.

Yes, our primary focus is as your logistics partner, but our People-Centric culture means we’re more than that. As a business relationship, we’re invested in your company’s success. We stay knowledgeable on what’s going on in your industry to help keep you updated. And we stand at the ready to offer your business any logistics support and expertise that you need.

Don’t miss your opportunity to gain a business relationship that stays on top of your industry’s trends and is people focused. Let’s get connected.

SEE WHY YOU SHOULD WORK WITH TRINITY LOGISTICS

Whether your product is coming straight from the farm, is moving between processing, or heading off to the consumer, the dairy industry needs first-rate cold chain solutions to meet their complex supply chains.

Dairy products such as milk, cheese, and butter are household staples and essential in many people’s diets. It’s no surprise that the dairy industry is considered one of the fastest-growing industries, almost doubling in value every five years. To keep up with consumer demand, the dairy industry needs exceptional cold chain solutions to keep their products cold and safe for consumption.

Why the Dairy Industry Needs Cold Chain Solutions

Dairy products all start with milk, and it has a short shelf life. After the cows have been milked, it immediately transports to cooling storage tanks or a chilled trailer. To ensure the milk doesn’t spoil, it must be stored at a temperature no higher than 40 degrees Fahrenheit. It’s then transported to a processing facility, pasteurized, and transported again to consumers.

Usually, this process alone, from cow to store, takes place in about two days. Now, milk is often a starting point for the many diverse dairy products available. Depending on the final product, dairy supply chains have more steps and complexities added.

An infographic titled "Why The Dairy Industry Needs Cold Chain Solutions" and then showing an icon of a barn with an icon of a truck going towards an icon of a storage tank. In between the storage tank and barn is a triangle reading "No Higher Than 40 Degrees Fahrenheit". From the storage tank icon a line leads to an icon of two arrows going opposite ways with the word "pasteurization" between them. From that icon another truck icon is leading towards three icons of dairy items: cheese, ice cream, and milk. In between those icons and the pasteurization is a rectangle with the words "2 Days from Cow to Store" in it. At the bottom is a black graphic with the Trinity Logistics logo and their tagline "People-Centric Freight Solutions."

Common Issues Requiring Cold Chain Solutions

Temperature Control Needed for Most Dairy Products

Most dairy products need storage at specific temperatures to keep from spoiling. Dairy products need strict attention because of the risk posed to consumers if the cold chain is broken. If not consistently kept cold and free of humidity, bacteria in the dairy can cultivate and dairy products can become harmful.

Capacity During Peak Shipping Seasons

While some dairy products can seek out alternative transportation modes, most find shipping truckload is the most viable option. It’s usually the fastest and cheapest way to move the product because of its weight. It’s also the most viable due to freight security and nature of the product, and because it reduces the risk of claims due to temperature fluctuations or shifting. Since most dairy products need refrigerated trucks for their shipments this can make capacity an issue at times, such as produce season, when reefer capacity can be tighter. It can not only be more difficult to secure a refrigerated truck, but more expensive to do so.

Managing Milk Production with Dairy Demand

Dairy product demand can fluctuate. Yet, even when consumers want fewer dairy products, the cows don’t stop making milk. They can’t be turned on and off like machines, giving the dairy industry a unique balancing act to handle.

Additionally, when it comes to shipping milk, most of that is kept regional given the short shelf life and cost to ship, making dairy demand management even trickier.

Supply Chain Disruptions

As we’ve learned in recent years, there’s always the chance for supply chain disruption to happen. Whether that’s a truck breaking down, a roadblock, or some other instance that would cause delays. With several dairy products (like milk) having a short shelf life, any delays can risk product spoiling and going to waste. Companies in the dairy industry need to be able to act quickly if any disruption happens. 

Dairy is Highly Regulated 

Dairy products are associated with foodborne illnesses, so it’s no surprise that they’re highly regulated. Right from the start, milk is tested to ensure it’s of safe quality to consume and make other products from. There’s also the Food Safety Modernization Act (FSMA), which places strict requirements on sanitary transportation and the handling of dairy products.

Supply Chain Visibility 

Because of so many factors mentioned above, it’s important for dairy companies to have full, real-time visibility of their supply chains. Additionally, many wholesale food distributors and grocery warehouses hold very strict requirements for appointments with very strict product quality inspections to be accepted into their inventory. Without it, dairy companies are at risk of losing products and money due to spoilage, disruptions, delays, or regulation requirements. 

Potential High Value Products

Certain dairy products can be high value, like some cheeses for example. This can make the overall value of the load to be costly should there be any potential claims. It’s best for shippers to work with expert providers who have the experience and knowledge to handle any high value dairy products.

Leading Cold Chain Solutions from Trinity Logistics

Shippers in the dairy industry looking for first-rate cold chain solutions can find all they need with Trinity Logistics. We’re a leading third-party logistics (3PL) provider with over 40 years of experience serving logistics solutions to some of the top-known brands in the food and beverage sector.

Standard Operating Procedures for Temperature-Controlled Shipments

One of the reasons we excel in cold chain solutions is our standard operating procedures in place for every temperature-controlled shipment we arrange. This includes:

We understand just how critical it is that your product stays at its required temperature. That’s why we work with our trusted, experienced carrier relationships to ensure your product arrives fresh.

Multi-Modal Cold Chain Solutions

No matter what transportation mode you need your product to ship, we have the logistics solutions to support your business now and in the future, including;

This enables your business to seamlessly run regardless of what change or growth you experience.

In-Depth Transportation Management

Whether you need a transportation management system (TMS), to fully outsource your logistics, or your own customized managed transportation solution, we can help. We know each business is unique, which is why our system is highly configurable so we can meet your exact needs. Our Trinity experts will work as part of your business, offering in-depth reporting and data to help get you ahead of your competitors.

No Need to Worry About Disruptions

Did I mention that Trinity has been serving cold chains for over 40 years? We’ve seen it all when it comes to supply chain disruptions and delays. We know how to quickly adapt plans to keep your freight moving. While you’ll have your sole Trinity relationship to lean on for updates, we also have a 24/7 Team in case we need any additional support. You can learn to rest easy whenever your shipment is in our care.

Experts in Temp-Controlled Logistics and Dairy

Trinity Logistics has been serving cold chains for 40-plus years, in addition to our parent company, Burris Logistics, that was built on its expertise of handling temperature-controlled commodities.

There’s also Honor Foods, another Burris Logistics company you can lean on for food redistribution if needed. Honor Foods is a leading foodservice redistributor with locations throughout the Northeast, Mid-Atlantic, and Southeast regions of the U.S. They specialize in frozen, refrigerated, dairy, and dry products with over 3,000 stocked items from 300+ trusted suppliers.

Our People-Centric Service

What makes Trinity unique from other 3PLs and what our customers praise the most is our exceptional People-Centric service. We’re a company built on a culture of family and servant leadership, and that culture shines through in our service to you. It’s our care, compassion, and communication that you’ll notice and appreciate.

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