Stay up to date on the latest information on conditions impacting the freight market, curated by Trinity Logistics through our Freightwaves Sonar subscription.

As we near the end of 2022 and the start of 2023, let’s look at three things in relation to the freight market: freight volumes, the rates, and what’s happening in the maritime segment. 

SLOWING FREIGHT VOLUMES

In Figure 1.1, you can see the contracted outbound tender volume index over the past four years. The yellow line on the top represents 2021, the blue line represents 2022. 

Since about the end of the first quarter of this year, we started seeing those volumes pacing around the same way as last year, but then all of the sudden they started to take a nosedive. Contract volumes are down around 15 percent below 2021 levels. What that means is we’re seeing less volume trickling to the spot market and this trend will certainly continue as we go into 2023.

FALLING RATES

Speaking of rates, in figure 2.1, you’ll see the top green line represents the average van rate for contracted freight. The blue line is vans for the spot market. 

As you can see, just like with freight volumes, they were running neck and neck until about March, and then there was a discrepancy. We’re seeing this on the rates side as well. Typically, the difference between contracted and spot rates is maybe 10 or 15 cents per mile. The fact that right now it’s about 70 to 80 cents a mile, we’ve never seen it at that high of a discrepancy.  We do feel that as we get into the bidding season, new contracted rates will start to kick in, so we do anticipate that the green line will trend down.  I’m not sure how much the blue line, the spot line, can continue to go, as it’s currently sitting at just below $2.00/mile. We may soon reach a point where carriers are not profitable on spot rates. 

FINDING MARITIME BALANCE

On the maritime side of things, in figure 3.1, the green line shows the number of actual containers that are clearing customs. They are coming off the ships, being unloaded, and clearing customs to be distributed via warehouses, intermodal, truckload, and what have you. The blue line shows the number of actual import bookings that have happened. 

You may say to yourself, that doesn’t make sense. If somebody is booking freight and that number is going down, how come we are still clearing these containers? Remember, throughout much of 2021 and even 2020, there was a backlog of ships, particularly on the West Coast, waiting to get unloaded. So, while the flow of ships is not coming into the ports as greatly as it was, it just kind of shows you how big of a backlog there was, that it’s taken six months and we’re still not through this backlog of ships, both on the West and East Coast.

Overall import volume is down 20 percent year over year. Yet, East Coast and Gulf ports are up as shippers moved their freight to the East Coast when the West Coast was originally facing backlog delays. 

KEY TAKEAWAYS

Low, single-digit rejection rates on contracted freight mean less is hitting the spot market, by some accounts 30 percent less than last year. 

Carriers need, and we need carriers, to remain solvent. Be diligent in negotiations with carriers but understand that we are very close to the floor for when a carrier becomes unprofitable.

Less freight is coming through the ports. Short-term will trigger an over-supply situation, particularly on ports with declining YoY volumes like Los Angeles and Long Beach. Other ports like Savannah, Houston, New York, and New Jersey will see more capacity balance.

Stay Up To dAte

Looking for a more frequent update? Subscribe to our newsletter and receive Weekly News Updates every Friday by selecting “Weekly News Update” when you select your preferences.

One of the unique aspects of Trinity Logistics is our value of servant leadership. We believe it’s not just about what you accomplish, but who you lift up, who you make better, and how you give back. Trinity Logistics has always been heavily involved in our local communities throughout the years, so one year, we decided to streamline our efforts. In 2005, we formed a 501(c)(3) non-profit organization named the Trinity Foundation. 

HOW THIS NON-PROFIT ORGANIZATION IS UNIQUE

The Trinity Foundation is somewhat unique, as it’s entirely operated by Trinity Team Members. Trinity’s Team Members are passionate about serving others, and the Trinity Foundation strives to benefit causes they believe in. All community service and charitable giving from Trinity Logistics funnel through our non-profit organization, the Trinity Foundation.

While all Team Members have the opportunity to serve their time or make monetary donations to the Trinity Foundation, there is a subset group, or Board of Team Members, who organize the Trinity Foundation’s fundraising events and giving, which are fueled by the desire to better our local communities. These Team Members apply for a position and are voted in to serve two-year terms on the Trinity Foundation Board and Sub-Board.

THE TRINITY FOUNDATION’S CORE FOCUS AREAS

Every organization has a powerful purpose, and our purpose is reflected through our three core focus areas that guide our efforts to continually improve the lives of others by serving and investing in our communities. Those core focus areas are;

Health and Wellness

This focus area is to encourage and aid in good health and wellness among our community members. This can involve efforts such as holding our annual 5K promoting movement and heart health or holding blood drives to support our medical community. 

Youth Leadership Development

Youth leadership development supports aiding in the growth of leadership and building a future of strong community members by helping our youth and promoting continued education. This can include efforts such as building relationships with local schools and assisting in their needs, sponsoring camps, offering scholarships, or hosting leadership conferences. 

Community Necessities

Community necessities is a focus area in which we invest and donate to those in need. We aim to improve and strengthen our local communities through efforts such as monetary donations or sponsorships made to support local organizations, providing a monthly meal or much-needed goods to shelters, and providing gifts and necessities to families in need during the holiday season.

OUR MAIN EFFORTS AND FUNDRAISERS

While we host many different events and fundraisers to support our core focus areas, we have several large efforts that we take part in annually. 

Thanksgiving For All

Every November, we partner with the Food Bank of Delaware and Love Inc of Mid-Delmarva to provide Thanksgiving meals to our local community members in need. 

We purchase boxes of non-perishable Thanksgiving-themed items from the Food Bank, Perdue donates roasting chickens, and our Team Members help pack the boxes and distribute them.

On average, we help 300 families a year.

Christmas Families

Each year around the holidays, and with the help of Love Inc of Mid-Delmarva, we adopt families for our Team Members to shop for gifts for them. The adoptees are kept anonymous, and Team Members buy presents based on the wants and needs of family members.

In 2021, we adopted 23 families, and every child received a coat, a pair of shoes, outfits, and four to five toys. 

Heart and Sole 5K

This fundraising event started back in 2010 by a small gathering of runners to raise money for a worthwhile cause. In the early years, funds were raised for Tidalhealth’s cardiac rehabilitation efforts. In the past few years, we were presented with opportunities to help raise funds for family members of Trinity Logistics Team Members battling cancer. 

Big Pink Volleyball

Big Pink Volleyball is an annual fundraising event that we began in 2014 to raise funds for breast cancer charities. Trinity Team Members and any local participants can sign up to compete in a volleyball tournament as teams. But wait, there’s a fun catch! THE BIG PINK BALL. It’s a fun day for all.

Golf Tournament

This fundraising event started in 2005 and has remained our largest fundraising event each year since. Trinity Team Members and any local participants can sign up to compete in a golf tournament locally held at Heritage Shores in Bridgeville, Delaware. 

In 2021, we were able to raise $30,000 with funds going towards our efforts to continue our mission of improving lives by serving and investing in our communities.

Servant Leader Scholarships

One way we support our core focus area of Youth Leadership is through our annual Servant Leader Scholarships for graduating high school seniors. This scholarship aims to give young people – the leaders who will build and shape our communities while displaying Servant Leadership – every opportunity to be prepared for the future. This scholarship is one way we strive to engage youth in their communities to continuously improve their self-esteem, develop a sense of citizenship and an ethic of service, and become stronger leaders of our future. Recipients are chosen by a committee of Trinity Foundation members and are granted one scholarship to go towards their post-secondary school tuition.

Other Efforts

All of Trinity’s Regional Service Centers are encouraged to take part in this non-profit organization and suggest or offer other community efforts that support our core focus areas. In addition to our main initiatives, we also accept donation requests and because of this, there is so much more that we do beyond these annual events. For example, the Trinity Foundation has helped local schools with supplies, packed and donated bags of essential supplies for the homeless, volunteered at homeless shelters, made and donated peanut butter and jelly sandwiches to local shelters, sent boxes of goodies to soldiers, and more. 

Operation: Trinity cares is where the Trinity Foundation collects and sends boxes of goodies to those serving overseas during the holidays.

The Trinity Foundation hosting a blood drive.

The Trinity Foundation participating in Wreaths Across America.

The Trinity Foundation bought and collected donations of school supplies to fill backpacks to support our local schools. 0

To stay on top of what the Trinity Foundation has been up to lately, or to get involved, visit our Facebook page. 

WE COULDN’T DO IT WITHOUT YOU!

We place emphasis on the fact that our non-profit organization belongs to the entire company and is comprised of each and every Trinity Logistics Team Member. However, it doesn’t stop with our Team because we couldn’t do everything we do without our community supporters! 

Each event and fundraiser’s purpose is to make a positive impact on our communities and help our friends and families locally. Many of our neighbors and corporate partners look forward to these opportunities to give back, and we have plenty of those available! 

Ways to Support Trinity’s Non-profit Organization, the Trinity Foundation

Support us while you shop! Select the Trinity Foundation (located in Seaford, DE) as your AmazonSmile charity!

Stay up to date on what the Trinity Foundation is currently working on and how you can get involved, whether that includes donating much needed items, signing up to participate, or becoming an event sponsor!

Trinity Logistics, a leading third-party logistics (3PL) company, is proud to announce its earned recognition as a Top Company for Women in Transportation by the Women In Trucking Association for a fourth year. 

The Women In Trucking Association (WIT) is a non-profit organization with the mission to encourage the employment of women in the trucking industry, promote their accomplishments, and minimize obstacles faced by women working in the industry. Every year, WIT looks for companies with several characteristics that distinguish the companies featured on the list. These characteristics include company cultures that support gender diversity, flexible hours and work requirements, competitive compensation and benefits, training and continued education opportunities, career advancement, and other factors. 

“Trinity Logistics is a company that truly supports your growth and acceleration no matter your gender, race, or anything else,” said Amanda Ashford, Product Analyst. “Your value as a Team Member is based upon the work and effort you put in and your willingness to participate in the company’s collaborative culture. My past experiences have shown me that the grass is truly greener at Trinity Logistics.”

Trinity is proud to be a company that’s known for its culture and a place where Team Members can feel valued and supported. Trinity Team Members are offered flexibility in hours and work requirements, quality benefits for themselves and their families, many continued education opportunities to help support career growth, competitive compensation, opportunities to serve their communities through the company’s employee-run non-profit, and a company culture that is positive and family-friendly. 

“It is such an honor to be recognized by Women In Trucking,” said Jennifer Braun, VP of Kansas City Regional Service Center. “This recognition speaks to Trinity being a great place to work, regardless of gender. Trinity builds a strong culture through focus on continuous improvement. With countless resources, training, leadership development, and mentoring programs, Team Members are empowered to realize their full potential. It’s rewarding to see women flourish at Trinity and to be a part of such a worthy organization such as Women In Trucking.”

To date, Trinity employs over 400 Team Members across seven Regional Service Centers, with 49.5 percent of them women, and 19.6 percent of those women holding a management or leadership role, including our current President, Sarah Ruffcorn. Ruffcorn also serves as co-chair on the Women in Logistics Committee with the Transportation Intermediaries Association (TIA).

Trinity would like to extend their congratulations to all companies that earned recognition on the list. 

“Anyone can be a part of the logistics industry and part of improving the lives of those around us,” said Sarah Ruffcorn. “It really comes down to bringing more awareness to the logistics industry as a potential career path and making it easier to get creative, driven, and talented people started. Then, it is up to us to provide opportunities for them to grow to their full potential and be a place that people want to be a part of. The more we can do that, the more driven, creative, and dynamic people we can attract to logistics!”

Interested in working with an organization that is committed to you and your career growth?

About the Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 40 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized on Transport Topics’ Top 100 Freight Brokerage List, a Top 3PL and Cold Storage Provider by Food Logistics, and a Top Company for Women to Work for in 

Are you prepared for your top customer to stop shipping with you?

We recently asked some of our top agents how they keep their businesses moving forward when times are tough. The biggest takeaway was simple but powerful; sales prospecting never ends.

THE SWEET SPOT

All too often we find ourselves in a “sweet spot.” You’ve built your business up with several steady customers and the daily loads come in like clockwork. You’ve worked hard, real hard to get what you have. Life is good and monthly cash flow is strong! It’s very easy to slow down or even stop sales prospecting for new business. I mean, come on, you’re too busy talking with the customers you currently have and booking their loads, right?

WHAT’S YOUR BACKUP PLAN?

Do you ever think about what would happen if your very best customer for whatever reason stopped moving freight with you? 

Are you prepared and do you have a backup plan?  

Many Freight Agents found the first several months of the Covid-19 pandemic a cold reminder of why they should always be sales prospecting for new business. Many very successful Freight Agents lost customers almost immediately due to the disruption in the market. Some Freight Agents’ businesses completely failed. 

Beyond the Covid pandemic, shortages of crucial materials or parts around the world happen from time to time. It can and does happen, many times, without or very little warning. 

Whether you’ve fallen victim to this or wish not to, there are things you can do today to be prepared. Remember, no business is immune to disruption.

NEVER STOP SALES PROSPECTING FOR NEW BUSINESS

Sales prospecting can be one of the most challenging parts of your business, so it’s easy to see why it can sometimes fall on the back burner once you’re comfortable. If you’ve found your sweet spot and slowed down, then start today working on generating new business through sales prospecting. You may say, “I don’t have time.” But, even if you dedicate just one hour a day to finding new business, you are going to come out ahead. 

Freight Agents must have the mindset to always be looking for new business. Without a pipeline of leads, you are not adding business from new customers. There are plenty of opportunities out there and many sales prospecting methods to drum up new business. Here are some tried and true methods that work. The Freight Agents I know that do this in their business are some of the most productive Freight Agents in the industry.

PREDICTING AND DUPLICATING YOUR BUSINESS

What if you could predict the outcome of your daily sales prospecting? Let’s use cold calling as an example. If you keep track of your numbers, you will get better. The key to making sales prospecting work well is knowing your numbers. Knowing your numbers creates predictability within your business. 

For example, can you prospect each day 1 pm – 2 pm and predict what is going to happen? Yes, you can if you track your numbers. But the key to a good business is the ability to duplicate an activity and get the same kind of response.

If you look at the diagram below, you’ll see a Freight Agent’s list of prospects that they have been calling on. In this example, you can see that the Freight Agent is calling on three prospective customers. They have made 35 dials and had 10 conversations with these customers. The result of these numbers has landed them one customer. This Freight Agent knows moving forward that it should take them that number of dials and conversations to land a new customer.

Tracking your numbers is very important because it will tell you the levels of your efficiency.  Set a daily or weekly schedule to spend some time sales prospecting and you will start to build momentum. Your confidence in this will grow, and you will improve, and start adding more customers. Try this for the next 30 days and see what happens. I think you’ll be pleasantly surprised by the direction you are headed! 

ASK FOR REFERRALS

Referrals can be one of your easiest and most powerful sales prospecting techniques. Statistics show that 93 percent of consumers trust recommendations from colleagues, friends, and family. 

Spend some time reaching out to your past and current satisfied customers to ask for referrals, however, make sure you have a good relationship with them. It’s best to reach out to the ones you’ve helped just as much as they’re about to help you. 

A great tip for successfully gaining customer referrals is to get the timing down right. Choosing to reach out for a referral shortly after you’ve impactfully helped a customer with their logistics is ideal as they will be more likely to return the favor with any referrals they may have.

ALWAYS FOLLOW UP

Cold emails or calls that go unanswered or returned can quickly turn into a beneficial conversation if you follow up. Not following up is giving up and greatly decreases your chances of getting a reply. Perhaps when you initially reached out, your prospective customer was busy, forgot about your reach out, or simply didn’t need your services at the time. Following up not only reminds your prospective customer of your available services but broadens your awareness with them. 

In a recent study on sales prospecting, it was found that the most successful cadence based on email replies is six touches throughout three weeks. So unless your prospective customer has asked that you do not call or email them, continue reaching out and try to connect with them. 

ENGAGE IN SOCIAL MEDIA

Everyone uses social media and it’s a great way to find and gain new customers. Statistics show that those who tap in social media for their sales are 40 percent more likely to hit their revenue targets than those who don’t use it. 

There are many ways to use social media to your advantage. First off, you can showcase your expertise. Customers are looking for experts in logistics and supply chain solutions. They want to know who they work with can be a trusted resource for them. Showcase your knowledge by sharing and commenting on relevant industry articles, important freight market news, or any of your company’s high-quality content. Doing so can show potential customers that you know your stuff and can be a reliable source of support for their company. 

And make as many connections on your professional social media accounts as possible. The more connections you have, the more chances for new customers. 

Connect with the customers you close deals with or anyone you know in your industry. Connections with your current customers are a great way to find and gain referrals. Having a mutual connection with your prospects will automatically warm up your outreach and better yet, help spark a conversation with them from the start. 

KEEP YOUR BUSINESS SUCCESSFUL

Continued efforts for sales prospecting is a necessary evil for keeping a successful business. It’s the surest way to generate more business opportunities, close more deals, and keep your revenue incoming. 

If you’re bogged down by back-end tasks and need more time in your day to add in sales prospecting, consider joining Trinity’s Authorized Agent network. Trinity Logistics has over 30 years of experience aiding in the success of our freight agent businesses, with many new freight agents seeing a 50 percent increase over a two-year period from joining. 

Join our Authorized Agent network today and gain more time to generate more revenue. We’ll focus on everything else. 

Trinity Logistics is proud to share that it has received Comparably’s Best Company for Work-Life Balance and Best Company for Perks and Benefits Awards for Small/Medium sized companies for 2022.

“Trinity strives to create an environment where Team Members have the ability to focus on both work and  life,” said Jessica Wilson, Team Services Manager. “Company perks and benefits are one part of our company culture that supports flexibility and work-life integration.” 

Committed to being the best People-Centric freight solutions provider, that extends to Trinity’s Team Members who are the foundation to the services provided to shippers and carriers. Trinity’s culture is rooted on the principles of servant leadership and meeting the individual and diverse needs of Team Members.

Trinity offers the perks and benefits one would expect a company to, including medical, health and wellness programs, robust retirement savings plans, career advancement opportunities, tuition reimbursement and paid time off. Part of what makes Trinity different is additional paid time off for Team Members to serve their community, participation in the employee run non-profit, extended on-site education, mental health support, financial wellness programs, health benefits for four-legged pals through pet insurance and annual awards with the opportunity to win an all-expense paid trip each year. 

“Trinity’s leadership is focused on empowering our Team Members to be their best, unique selves and we are proud to be Different on Purpose,” said Megan Morgan, VP of People Operations. “It’s about living our purpose: Improving lives by constantly striving to be our best. We provide the tools for our Team Members to be their best and believe in having fun along the way.” 

0Comparably Awards are based solely on sentiment feedback provided by employees who anonymously rate their employer throughout the year. For both awards, the Top 100 highest-rated companies are recognized by Comparably. 

“According to our studies, having work-life balance and great perks and benefits are significant drivers of what employees want today in their workplaces,” said Comparably co-founder/CEO Jason Nazar. “Trinity Logistics’ award wins in these categories is a testament to the organization’s commitment to the needs of its people.”

Interested in working with an organization that is committed to you and your career growth?

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 40 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized on Transport Topics’ Top 100 Freight Brokerage List, a Top 3PL and Cold Storage Provider by Food Logistics, and a Top Company for Women to Work for in Transportation by Women in Trucking.

About Comparably                                 

Comparably is a leading workplace culture and corporate brand reputation platform with over 15 million anonymous employee ratings on 70,000 companies. With the most comprehensive data on large and SMB organizations in nearly 20 different workplace categories – based on gender, ethnicity, age, experience, industry, location, education – it is one of the most used SaaS platforms for employer branding and a trusted third-party site for workplace culture and compensation. For more information on Comparably’s studies and annual Best Places to Work Awards, visit Comparably News.  

Trinity Logistics is proud to announce Chad Taylor has been named Vice President of Carrier Development. 

“Trinity is very excited to welcome Chad Taylor to our team,” said Sarah Ruffcorn, President of Trinity Logistics. “Strengthening and developing our carrier relationships continues to be a key priority for us in the years to come. We look forward to Chad helping us provide the best services for our carrier network and take the Trinity Experience to the next level.”

Taylor has been working in the logistics industry for over a decade, with companies of all sizes.

“I’m really excited to help Trinity increase their brand awareness among the carrier audience,” said Taylor. “There’s a lot that Trinity does behind the scenes, helping many carriers grow their businesses. I’m eager to support the current landscape and expand on that to further strengthen Trinity’s carrier partnerships.”

Taylor brings years of experience in creating and leveraging committed capacity, strategically managing carrier accounts, and building strong carrier relationships by thoroughly understanding their wants and needs in business. 

“At Trinity, we know our shipper and carrier partners are integral to our success,” said Mark Peterson, Senior Vice President of Sales. “Chad has the proven experience and a passion for connecting shipper’s supply chains to the optimal carrier network.  He’s the perfect choice to lead Trinity’s carrier development strategy.” 

About Trinity Logistics

Trinity Logistics is a Burris Logistics Company, offering People-Centric Freight Solutions®. Our mission is to deliver creative logistics solutions through a mix of human ingenuity and innovative technology, enriching the lives of those we serve. 

For the past 40 years, we’ve been arranging freight for businesses of all sizes in truckload, less-than-truckload (LTL), warehousing, intermodal, drayage, expedited, international, and technology solutions.

We are currently recognized on Transport Topics’ Top 100 Freight Brokerage List, a Top 3PL and Cold Storage Provider by Food Logistics, and a Top Company for Women to Work for in Transportation by Women in Trucking.

The following is an opinion article on AI in supply chains, written by Russ Felker, Chief of Technology (CTO) of Trinity Logistics.

Artificial intelligence (AI) continues to grow its presence in our everyday lives, businesses, and now, supply chains. In a recent MHI Annual Industry Report, 17 percent of respondents said they use AI, with another 45 percent stating they will begin using it in the next five years. And of more than 1,000 supply chain professionals surveyed, 25 percent stated they plan to invest in AI within the next three years. While AI in supply chains has its benefits, it continues to be overhyped as a replacement for human cognitive abilities.

AI in Supply Chains: We Need to Change Our Focus

The technologies leveraged by today’s AI offerings fall flat when applied to the complex day-to-day of supply chain interactions. We need to stop chasing the inflated promises of artificial intelligence and start focusing on the very powerful pattern recognition and pattern-application technologies marketed today as AI to support our teams more effectively. Instead of focusing on AI, we need to reorient on CAI (computer-aided intelligence).

Now, this might seem like a semantic argument, and to a certain extent it is, but the difference between artificial intelligence (AI) and computer-aided intelligence (CAI) is distinct. You might ask, “What does it matter if the technologies are being put in place and create efficiencies?”  “So what if it’s called AI?”  I would say it makes all the difference in the world.

What AI in Supply Chains Currently Does Well

First off, let’s talk about the technologies backing the products that include AI.  As with many technology implementations, they are, by and large, applying rulesets to data. Being able to quickly process a defined pattern against a large data set is both no mean feat and hugely beneficial in a supply-chain setting. In the end, however, these implementations are no different than a rules engine – albeit one with a high degree of complication. For example, take an area of the supply chain that has had this form of technology applied to it, quite successfully, for many years – route optimization.  

Optimizing a single route is relatively simple but optimizing the routes of multiple vehicles in conjunction with related schedules of item delivery commitments and layering in things like round-trip requirements and least amount of non-productive miles (miles driven without a load) and the level of complexity moves well beyond what an individual could do in a reasonable period of time.  What can take on this type of task is a processing engine designed to apply complex patterns within a given boundary set – and that’s what current implementations of AI can do. And they do it well.

Why AI Can’t Replace Humans

The first problem comes in when we examine the stated goal of AI – the ability for a machine to work intelligently. The difference between hype and reality is in how we interpret a keyword – intelligence. Even the most recent and hyped AI systems continue to fail at the same core intelligence functions such as understanding nuanced context and broader application of existing patterns.  

Take Gato from DeepMind, a division of Alphabet, as an example. While it can examine an image and draw basic conclusions, the context and understanding are both entirely missing from its analysis. Tesla provides another example where a driver had to intervene as autopilot couldn’t recognize a worker holding a stop sign as something it should avoid. These limitations minimize the tasks for which AI technologies can, and should, be leveraged.  

The second problem is related to the first. The acceptance of “AI” from teams has been wrought with, at a minimum, intense change management and, in the worst case, rebellion. If you are bringing in AI to a team, why wouldn’t they draw the conclusion that your goal is to replace them? To start down the path of both realistic expectations from senior management and more widespread adoption of technology, we must change the approach we take with stakeholders impacted by implementations of AI. We need to talk about CAI.

It’s Time to Set the Stage for CAI

Just the acronym alone talks to a much more practical and achievable marriage between a person and a computer. It’s not the computer that’s intelligent; it’s the person using the computer. What a computer can be taught to do, is to effectively deliver relevant information to a person at the time they need it based on their job function and recognized point in the process. So instead of using a technology such as a recommendation engine to pick a product you might like or a movie you’re likely to want to watch, let’s turn our focus to delivering salient business information to our people. We can effectively use analytics and machine learning to create data recommendations and deliver those recommendations directly to users in their primary applications at the right time in their process, so they don’t have to go find data in multiple reports or sites. Once a pattern is recognized, by people, and the data is organized correctly, again, by people, we can use things like machine learning and analytics to deliver that result set effectively and consistently.  

What this approach achieves is reduced interaction by a person and the machine reclaiming time for people to connect with customers outside of transactional conversations. By providing relevant data in-process, you make your team more efficient in their use of the system and create more opportunities for person-to-person interactions and relationships. The goal of any system implementation should be to reduce the time needed for a person to interact with it to achieve the desired result. This is different from having the perspective of the machine doing what a person does – which can be a misguided goal of AI. Instead, the system needs to be built to strategically leverage AI in areas that support the reduction of repetitive, rote work, enabling teams to focus on higher-value work.

A 3PL Focused on People

As a 3PL, a large part of our work tends to gravitate toward the identification and management of exceptions, but many times that is reactionary. We can leverage the technologies present today to enhance exception identification and management. Via AI-enabled supply-chain systems, information can be more present for teams to apply their intelligence, experience, and skill to solving issues optimally. The ability to recognize early in the life of a load the potential of a delayed delivery enables teams to make proactive adjustments with the receiving facility and the recipient. We can gather documents automatically and provide the information in a consumable fashion reducing the amount of manual effort to extract relevance from the documents.

As a 3PL we rely on two primary skills – intelligent use of data and building and maintaining relationships. Neither a computer nor an algorithm can do either of those alone, but a person backed by a Computer-Aided Intelligence system can. Creating systems that focus on CAI is what allows Trinity’s true source of intelligence, our team, to shine and deliver consistently phenomenal results for our customer partners. Now, you might be the exception and prefer to converse with a chatbot, but I’m guessing if you read this far, you’d rather talk to a person – which is what you get when you call Trinity – a person, backed by computer-aided intelligence systems, who is ready to do the work to create a relationship with you and deliver phenomenal results.

If there is anything we have all learned together over the last few years, it’s that nothing stays the same. While we have used the phrase “everything changes” as more of a cliché, we’ve all had a front-row seat to just how fast things can change and how important it is to stay prepared with accurate information. However, another thing we’ve learned over the last few years is that sometimes a news source may not be the most reliable.

Let’s face it, not many industries have had the spotlight thrown at them quite like transportation! And with so much information, news, and opinions being thrown at you all the time, it can be hard to know what the actual truth is and what is an exaggerated opinion. From social media, public opinion, company-specific data, and political forums, there’s an unlimited number of news sources available, so finding trusted information is as important as ever.

Tips to Make Sure Your News Source is Trustworthy

You can Google any number of articles to find some tips and tricks to ensure you are reliable, but to keep it simple you can head back to your writing class! Using the standard CRAAP method is probably the best way. Yes, I said CRAAP – don’t you love a good acronym?

Here are some tips to make sure that the information you take in is accurate, truthful, and relevant.

C – Currency

Was it published last week or last year?

R – Relevance 

Is this article relevant to what you need? Is this information important?

A – Authority 

What is the source of information? Who is the author? Do they have any credentials or experience in the subject matter? 

A – Accuracy

Can you validate the accuracy of the information? 

P – Purpose

Why was the article written? Was someone trying to argue a point or share information?  

Count on Trinity as a Trustworthy News Source for Transportation

We understand that finding the time to vet resources and information fully is just one more thing to add to your already loaded plate.  That’s why we have a network of Team Members and external relationships that help us stay up to date on the ever-changing market in which we work.

We work diligently to ensure that any information we pass on to Freight Agents and Team Members within the company has the best information possible, as quickly as possible. We make use of trusted sources such as Freightwaves, Transportation Intermediaries Association (TIA), and many other relationships throughout the industry.

Ways We Share Trustworthy News With You

Daily News Update

As a Trinity Freight Agent, you’ll receive our Daily News Update email every day. This email hosts four of the top transportation news articles within the past 24 hours. Additionally, we share two news articles outside of the transportation industry, the latest Trinity LinkedIn post for you to share, and a motivational quote.

Weekly Update

Each week, Trinity’s Freight Agents receive a Weekly Update email. This email contains any quick information that may help you, such as information on technology enhancements, important dates to remember, and more. 

Monthly Newsletter

The Agent Monthly Newsletter puts you up-front and personal with your Agent Support Team. Members of this Team share information that they think will help a Freight Agents’ business, important updates, Freight Agent office celebrations, and some personal stories to grow our relationships. 

Freight Market Update

Each month, Greg Massey pulls freight industry information from FreightWaves’ Sonar Product and writes a summarized article that we call our Freight Market Update. You can find the monthly update on our blog!

Participating in Organizations and Conferences

Many of our Leadership Team Members participate in well-known organizations and conferences to not only help keep all of Trinity updated on what’s going on in the industry but to share our expert experience and knowledge with others. For example, President Sarah Ruffcorn chairs the Women in Logistics Committee with TIA and has participated in their Connecting to Climb Series. Additionally, Chief Financial Officer Doug Potvin recently traveled to Washington D.C. to testify before Congress on supply chain issues and how to build resiliency for the long term.

We’re Here as Your Go-To News Source for Transportation

It’s important to us that the Freight Agents that work with Trinity have the information they need to make important decisions relevant to their business and the current market.  If you’ve been looking for a 3PL partner who you can trust to be a reliable news source, get in touch with the Trinity Logistics Agent Support Team so we can discuss your business’s unique needs and inform you of how we can work together to meet them.

Flatbed shipping is an essential part of the logistics industry.

Flatbed trailers are incredibly versatile and offer many benefits to shippers. Not to mention, flatbed shipping has been on the rise in recent years. In this blog, we’ll divulge to you our comprehensive knowledge of flatbed shipping so you can master this transportation mode. 

Want your flatbed shipping to seem effortless? Join our inner circle of customers that make their flatbed shipments easy by getting a quote with Trinity Logistics.

WHAT IS A FLATBED TRAILER? FLATBED SHIPPING?

Flatbed Shipping

Flatbed shipping is often the transportation choice for cargo that doesn’t need the enclosure of a dry van. It’s ideal for cargo that cannot be loaded or unloaded from a dock as the shipper or receiver can load or unload from a variety of ways. The design of a flatbed trailer allows for cranes and forklifts to unload and load goods from a loading dock, from the side with a forklift or crane, or from above with an overhead, gantry, or crawler crane. This makes a flatbed trailer versatile and critical for numerous loading and unloading scenarios including at job sites, warehouses, and distribution centers. 

Flatbed Trailer

A flatbed trailer is the most common type of open-deck trailer used in commercial, over-the-road, long-haul, and specialized trucking such as oversized or over-dimensional shipments. A flatbed trailer is a 48ft or 53ft trailer, that can accommodate loads up to 48,000lbs. They typically have two axles, air-ride suspension, and kingpin for a standard 5th wheel hook up. 

Flatbed Freight

Flatbed freight tends to be more industrial than truckload dry van freight. There is a wide variety of flatbed freight in the marketplace. Some higher volume products like lumber or building supplies will generally pay less than more industrial items that support our country’s energy and core infrastructure needs, like construction equipment, generators, fabricated steel, and other project or job site-related freight.

WHAT CAN BE HAULED ON A FLATBED TRAILER?

The most common freight shipping uses for flatbed trailers are:

o Formed concrete items

o Lumber

o Construction materials

o Steel beams

o Scaffolding

o Trusses

o Electrical transformers

o Oil, gas, and petrochemical equipment

o Solar panels or wind turbines

o Commercial heating and air conditioning units

o Landscaping materials

o Large quantities of wrapped and stackable products

WHAT INDUSTRIES USE FLATBED TRAILERS?

Because flatbed trailers have no enclosure, the freight they carry can be versatile and their use extends across several industries, such as;

o Housing

o Construction

o Renewable energy

o Agricultural

o Warehousing

o Manufacturing

o Mining and drilling

o Military

o Automotive

o Landscaping

WHAT ARE THE BENEFITS OF A FLATBED TRAILER?

There are several benefits to using a flatbed trailer for your freight. With a flatbed trailer, there is dimensional flexibility for loading or unloading freight since there are no physical walls or a ceiling to restrict its use. Any cargo that is oddly sized or irregular-shaped can be easily moved with a flatbed trailer. 

WHAT ARE THE DISADVANTAGES OF USING A FLATBED TRAILER?

When selecting the type of trailer your freight needs, you should know the disadvantages of each. Compared to traditional hauls, all flatbeds take considerable skill, effort, and time.

Since there are no physical walls to restrain freight, cargo securement and balance are two significant concerns with flatbeds. The FMCSA has a lengthy section in rules specifically for securement, as insecure cargo is a serious safety hazard.

Proper securement is needed for your freight too because if not done correctly, your freight can get damaged from the securement itself. Also, shipments often shift some during transportation, so even weight distribution and securement are necessary.

Another disadvantage to flatbed trailers is that there are no physical walls. It’s a positive for loading and unloading. Still, it can also be a negative as no enclosure means dealing with the elements (wind, rain, snow, sun, animal or human interference, truck smoke/smog, dust, and road debris). To combat this, there is the option of tarping your freight or using a Conestoga trailer.

There are even more significant risks and responsibilities with any oversized freight as these shipments have even more strict regulations to follow.

FLATBED SHIPPING TIPS

Know your cargo

Be sure to know all the details of your shipment. This includes commodities, value, dimensions, and weight. This information will help logistics providers know how to properly secure your cargo ahead of time. 

Understand what trailer you’ll need

Familiarize yourself with the different types of flatbed trailers before booking a shipment so you can make the most cost-effective and safe choice. Each type of flatbed trailer has certain limitations. For example, a specific flatbed trailer like extended trailers and Conestogas can be harder to find so your provider may need advanced notice when they are required.

Be aware of accessorial charges

Flatbed shipping may involve moving specialized loads which can need special equipment or extra services. Make sure you have the proper equipment and services needed for your freight to avoid extra charges, freight damage, or delays.

Choose to work with an expert

Arranging flatbed shipments on your own can be time-consuming and expensive, making sure all regulations are met and your cargo travels safely. Consider working with an expert in flatbed shipping to help secure capacity and locate the right equipment for your freight.

FLATBED RATES AND SEASONALITY

Freight shipping demand, which includes flatbed demand, is something that is often based seasonally. No matter the market, shipping rates fluctuate throughout the year and rise as the demand for freight rises.

Flatbed shipping is very closely connected to construction and industrial production, which can be highly dependent on the weather. These industries often slow down in the winter months, so normally, the demand for flatbed shipping will soften at the end of the year.

Smaller to medium-sized companies often slow down during winter and resume activity when warmer weather returns. However, larger companies are affected less by the seasonality and continue to move their commodities regardless of the time of the year.

Because of the seasonal rise and fall, you’ll find volume and rates lowest in the late fall/early winter, with the peak flatbed season being from April to October. This is when the volume of flatbed loads is highest, as are the rates.

FLATBED SHIPPING WITH TRINITY LOGISTICS

Did you know Trinity Logistics is an industry leader in brokering flatbed freight to small and midsize carriers throughout North America?

Our vast network of Independent Freight Agents, combined with our Regional Service Centers deliver the best-in-class flatbed shipping through our expert carrier relationships. We accomplish this by supporting core energy and infrastructure clients with their project-based, unique, and often specialized freight.

Optimizing your logistics can make all the difference in your business’s bottom line. However, to fully understand your logistics processes you need to look at your logistics analytics.

To start, you’ll need access to the right technology. One such piece of technology is a transportation management system (TMS). A TMS is an excellent investment and according to Logistics Management Magazine, has been shown to reduce transportation costs by up to 30 percent.

Not interested in reading? Find out these priceless tips on improving your logistics processes.

To get the most out of a TMS and your logistics, you’ve got to know what you should be watching. All the data a TMS provides can be overwhelming and the possibilities of what you could analyze are endless. Ultimately, sifting through that data can be complex and time-consuming. So, to make things easier for you, our Team of TMS experts found the top 5 reports you should be running so you can see your best return on investment (ROI).

TOP 5 LOGISTICS REPORTS YOU NEED

• Freight Accruals
• Cost Allocation
• Carrier Scorecard
• Least Cost Carriers
• Power Lanes

Getting the data you need for a good overview of your logistics processes doesn’t need to be complicated. These reports should give you a broad view of logistics analytics to help you reach your KPIs.

Freight Accruals

Freight accruals is a report used to keep track of the costs associated with transporting your goods to a customer. These costs begin accruing from the moment the goods deliver, and they get discharged once a freight invoice is paid.

Tracking freight accruals allows your company to calculate your true net revenue at any given time. As a result, you’ll gain a better insight into any outstanding balances accumulated during a specific timeframe, whenever you may need it.

Cost Allocation

A cost allocation report breaks down your freight charges by a mile, pound, or SKU.

For any multi-stop loads, or loads made up of many POs, freight charges can be allocated to each order based on the percentage of distance, weight, or quantity the individual order contributed to the whole. Therefore, tracking your cost allocations will give your company a better look into the true cost of transporting your goods. You can then use this report to identify your most costly SKUs or lanes.

Carrier Scorecard

Carrier scorecard reporting helps you track a carrier’s performance. This will show data such as tender acceptance, on-time pickups, and on-time deliveries.

A carrier scorecard report can help you find which carriers are meeting your transportation needs and which are causing extra work. For example, carriers who bid low on a request-for-proposal (RFP), proceed to decline tenders, or provide poor service can cost your company. Without knowing how your selected motor carriers are doing, you could be facing thousands of dollars in extra expenses or, worse yet, lose customers.

By tracking your carriers’ performance, you can reevaluate your routing guide by selecting more reliable carriers on trouble lanes, improving both your costs and customer service. Additionally, this can help you set solid KPIs with your relationship carriers so you can better communicate your needs.

Least Cost Carriers

Least cost carrier reporting helps you identify loads where the carrier with the lowest cost didn’t haul the freight, the reason why, and the extra freight charges that occurred as a result.

This logistics report can help your company identify potential problem areas, resolve the underlying issues, and prevent unnecessary expenses from occurring in the future. If you’re looking to cut freight costs, this report clarifies where your missed opportunities are located.

Since cost isn’t the only factor when selecting a carrier, this report can also help you identify carriers that get repeatedly passed over despite offering lower rates. Therefore, these carriers provide you with the opportunity to work with them on a service-level agreement before you award business solely based on cost.

Power Lanes

Power lane reporting identifies new lanes and provides a benchmark for negotiating contracted rates with carriers.

You can identify a new lane as an origin-destination pairing that occurs a set number of times. Once a new lane is identified, the spot market rates paid to move that lane get broken down by load, mileage, pound, and more. This helps you have a point of reference when negotiating rates with carriers.

Identifying power lanes will help you secure fixed rates and better predict future freight costs.

Note: Most transportation management software products have the ability to run the five reports listed above. If you’re missing out on these exclusive reports, or you’re interested in a TMS for your supply chain, request a special demo with our logistics experts, who can help assess your needs!

MAKE LOGISTICS ANALYTICS MEANINGFUL

The logistics part of your business is complex and dynamic. There are lots of moving parts with many potential bottlenecks, so it’s important the metrics you report on are meaningful.

The right logistics analytics will help you measure performance, optimize routes, and streamline functions. Without the proper data, your business growth will be stagnant. There’s no way to know what needs to be changed if you don’t have visibility.

Additionally, unfound inefficiencies can impact your customer service and carrier relationships and can lead to lost sales and higher costs. Having the right logistics analytics can be one of your most powerful tools and make a big difference in your everyday business activities.

START LEVERAGING YOUR LOGISTICS ANALYTICS

According to research, 93 percent of shippers believe logistics analytics are critical to making intelligent decisions. And 71 percent believe that data improves quality and performance. Yet, too many businesses continue to use manual, time-consuming processes to analyze their logistics.

Take advantage of logistics technology and innovative logistics analytics so you can find actionable insights with the right reporting. And if you need help with your logistics analytics, we can help.

Start hitting that easy button because a TMS with Trinity can make tracking your logistics data a breeze. Not only do we understand everyone’s needs are different and offer customized solutions, but you also have the option of as much or little support from our superusers as you want.

And if you’re looking for expert advice based on your logistics analytics, Trinity offers Quarterly Business Reviews so we can help you find efficiencies.

So what are you waiting for? Let’s get connected and see how we can optimize your processes.